{"id":297562,"date":"2021-08-24T13:57:07","date_gmt":"2021-08-24T11:57:07","guid":{"rendered":"https:\/\/be.themedialeader.com\/?post_type=tribe_events&#038;p=297562"},"modified":"2025-09-13T11:41:33","modified_gmt":"2025-09-13T09:41:33","slug":"kantar-discover-world-class-cross-media-measurement","status":"publish","type":"tribe_events","link":"https:\/\/be.themedialeader.com\/nl\/event\/kantar-discover-world-class-cross-media-measurement\/","title":{"rendered":"Kantar: Discover world-class cross-media measurement"},"content":{"rendered":"<p>Brands need to understand the dynamics behind cross-media campaign effectiveness. Questions like these determine the ROI of cross-media investment, crucial for growing market share:<\/p>\n<ul>\n<li>Does my campaign reach enough of my intended audience?<\/li>\n<li>Is the brand impacted in the envisioned way?<\/li>\n<li>Does it generate additional demand and sales numbers?<\/li>\n<li>How did demand turn into sales? Which channels saw growth?<\/li>\n<li>When consuming this product, did it live up to expectations? Will people buy it again?<\/li>\n<\/ul>\n<p>Historically, these questions were answered post-campaign and somewhat generically, making it hard for marketeers and brand specialists to truly understand which media touchpoints, creative executions and promotions actually created value.<\/p>\n<p>Kantar&#8217;s recent acquisition of cross-media measurement leader \u2018MeMo2\u2019 means we are able to use data from consumers\u2019 mobile phones, allowing brands to have unprecedented control on cross-media measurement and success. Kantar Belgium is proud to announce that this capability is now available for large brands, retailers and agencies.<\/p>\n<p>In this webinar, the MeMo2 crew will present a multi-award-winning case study on how cross-media campaigns, with activation on the shop floor, can be monitored in an understandable way, creating premium insights for business and marketing decision makers. This is the future of cross-media marketing. So make sure you don\u2019t miss it.<\/p>\n<h3>Speakers<\/h3>\n<ul>\n<li><strong>Marcel Vogels<\/strong> &#8211; Founder MeMo2<\/li>\n<li><strong>Deniz Sariyildiz<\/strong> &#8211; Creative &amp; Media Effectiveness Director at Kantar Belgium<\/li>\n<\/ul>\n<p><a target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2021\/08\/Kantar-webianr.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-181461 aligncenter\" src=\"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2021\/08\/Kantar-webianr.jpg\" alt=\"\" width=\"602\" height=\"401\" srcset=\"https:\/\/be.themedialeader.com\/wp-content\/uploads\/2021\/08\/Kantar-webianr.jpg 950w, https:\/\/be.themedialeader.com\/wp-content\/uploads\/2021\/08\/Kantar-webianr-275x184.jpg 275w, https:\/\/be.themedialeader.com\/wp-content\/uploads\/2021\/08\/Kantar-webianr-750x501.jpg 750w, https:\/\/be.themedialeader.com\/wp-content\/uploads\/2021\/08\/Kantar-webianr-90x60.jpg 90w, https:\/\/be.themedialeader.com\/wp-content\/uploads\/2021\/08\/Kantar-webianr-768x513.jpg 768w\" sizes=\"(max-width: 602px) 100vw, 602px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this webinar, the MeMo2 crew will present a multi-award-winning case study on how cross-media campaigns, with activation on the shop floor, can be monitored in an understandable way, creating insights for business and marketing decision makers.<\/p>\n","protected":false},"author":5775,"featured_media":162027,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_tribe_events_status":"","_tribe_events_status_reason":"","footnotes":""},"tags":[],"tribe_events_cat":[9504],"class_list":["post-297562","tribe_events","type-tribe_events","status-publish","has-post-thumbnail","hentry","tribe_events_cat-event-nl","cat_event-nl","entry"],"acf":[],"aioseo_notices":[],"publishpress_future_action":{"enabled":false,"date":"2026-06-16 21:57:36","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"post_tag"},"_links":{"self":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events\/297562"}],"collection":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events"}],"about":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/types\/tribe_events"}],"author":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/users\/5775"}],"replies":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/comments?post=297562"}],"version-history":[{"count":1,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events\/297562\/revisions"}],"predecessor-version":[{"id":298603,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events\/297562\/revisions\/298603"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/media\/162027"}],"wp:attachment":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/media?parent=297562"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tags?post=297562"},{"taxonomy":"tribe_events_cat","embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events_cat?post=297562"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}