{"id":297516,"date":"2021-06-03T11:54:02","date_gmt":"2021-06-03T09:54:02","guid":{"rendered":"https:\/\/be.themedialeader.com\/?post_type=tribe_events&#038;p=297516"},"modified":"2025-09-13T11:41:34","modified_gmt":"2025-09-13T09:41:34","slug":"whats-cooking-on-the-belgian-market","status":"publish","type":"tribe_events","link":"https:\/\/be.themedialeader.com\/nl\/event\/whats-cooking-on-the-belgian-market\/","title":{"rendered":"IAB &#038; BAM: What&#8217;s cooking on the Belgian market?"},"content":{"rendered":"<p>With regards to the cookieless era challenges, <strong>IABbyBAM<\/strong> want to help the Belgian Digital advertising industry &amp; market (Agencies, Advertisers &amp; Publishers) to ensure that digital advertising activities will be 3rd party cookieless proof by the end of 2022.<\/p>\n<p>With the &#8220;A Guide to the Post Third-Party Cookie Era&#8221; written by the IAB Europe as a starting point, we invited representatives of the various players in the digital ecosystem to share with us how they deal with the situation today and in the near future.<\/p>\n<p>Around the table we will have:<\/p>\n<ul>\n<li><strong>Fr\u00e9d\u00e9ric Martins<\/strong> (Head of media &amp; programmatic buying at ING Belgium \u2013 President of IABbyBAM)<\/li>\n<li><strong>Andrew Hayward-Wright <\/strong>(Programmatic Advisor, IAB Europe)<\/li>\n<li><strong>Bart Van den Brande<\/strong> (Managing Partner at Sirius Legal Business Law Firm \u2013 BAM LEG)<\/li>\n<li><strong>Jonathan Jacoby<\/strong> (Digital Transformation Director at Space)<\/li>\n<li><strong>Simon De Pauw<\/strong> (Digital Acquisition &amp; Social Media Manager at D&#8217;Ieteren Auto)<\/li>\n<li><strong>Dax Vercauteren<\/strong> (Commercial Director Belgium &amp; France at Adform)<\/li>\n<li><strong>Denis Jouniaux<\/strong> (Strategic Account Executive for Marketing Cloud &#8211; Enterprise Business Unit at Salesforce)<\/li>\n<li><strong>Toon Coppens<\/strong> (Director Advertising Data BENE at DPG Media)<\/li>\n<\/ul>\n<p>This round table will give us an overview of the challenges and solutions to face the situation.<\/p>\n<p><a target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2021\/06\/Iab-by-BAM-belgian-market.png\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"307\" class=\"size-full wp-image-178335 aligncenter\" src=\"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2021\/06\/Iab-by-BAM-belgian-market.png\" alt=\"\" srcset=\"https:\/\/be.themedialeader.com\/wp-content\/uploads\/2021\/06\/Iab-by-BAM-belgian-market.png 960w, https:\/\/be.themedialeader.com\/wp-content\/uploads\/2021\/06\/Iab-by-BAM-belgian-market-275x88.png 275w, https:\/\/be.themedialeader.com\/wp-content\/uploads\/2021\/06\/Iab-by-BAM-belgian-market-750x240.png 750w, https:\/\/be.themedialeader.com\/wp-content\/uploads\/2021\/06\/Iab-by-BAM-belgian-market-90x29.png 90w, https:\/\/be.themedialeader.com\/wp-content\/uploads\/2021\/06\/Iab-by-BAM-belgian-market-768x246.png 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>With regards to the cookieless era challenges, IABbyBAM want to help the Belgian Digital advertising industry &#038; market to ensure that digital advertising activities will be 3rd party cookieless proof by the end of 2022.<\/p>\n","protected":false},"author":5775,"featured_media":178338,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_tribe_events_status":"","_tribe_events_status_reason":"","footnotes":""},"tags":[],"tribe_events_cat":[9504,9397],"class_list":["post-297516","tribe_events","type-tribe_events","status-publish","has-post-thumbnail","hentry","tribe_events_cat-event-nl","tribe_events_cat-featured","cat_event-nl","cat_featured","entry"],"acf":[],"aioseo_notices":[],"publishpress_future_action":{"enabled":false,"date":"2026-06-20 20:56:18","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"post_tag"},"_links":{"self":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events\/297516"}],"collection":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events"}],"about":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/types\/tribe_events"}],"author":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/users\/5775"}],"replies":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/comments?post=297516"}],"version-history":[{"count":1,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events\/297516\/revisions"}],"predecessor-version":[{"id":298558,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events\/297516\/revisions\/298558"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/media\/178338"}],"wp:attachment":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/media?parent=297516"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tags?post=297516"},{"taxonomy":"tribe_events_cat","embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events_cat?post=297516"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}