{"id":297505,"date":"2021-05-27T14:43:02","date_gmt":"2021-05-27T12:43:02","guid":{"rendered":"https:\/\/be.themedialeader.com\/?post_type=tribe_events&#038;p=297505"},"modified":"2025-09-13T11:41:34","modified_gmt":"2025-09-13T09:41:34","slug":"commpass-session-maximise-the-effectiveness-of-your-campaigns","status":"publish","type":"tribe_events","link":"https:\/\/be.themedialeader.com\/nl\/event\/commpass-session-maximise-the-effectiveness-of-your-campaigns\/","title":{"rendered":"CommPass Session: Maximise the effectiveness of your campaigns"},"content":{"rendered":"<p>Op 15 juni organiseert <strong>CommPass<\/strong> de laatste online sessie voor de zomer.\u00a0Onder het thema <strong>\u201cMaximise the effectiveness of your campaigns&#8221;<\/strong> brengen Bernard Cools (Space), Ruben Ceuppens (Dallas), Benjamin Wattiaux (bpost) insights die u kunnen helpen deze belofte waar te maken.<\/p>\n<p>De volgende 3 thema&#8217;s komen aan bod tijdens deze sessie.<\/p>\n<h3>Attention = effectiveness?<\/h3>\n<p>Het vergelijken van verschillende media was altijd al lastig, en dat is er met de komst van nieuwe digitale kanalen niet beter op geworden. De aandacht die elk kanaal genereert zou een vergelijkingsbasis kunnen bieden. <strong>Bernard Cools<\/strong> (Space) brengt ons een greep uit de relevante recente studies, en gaat in op de hamvraag: \u201cis attention the next media currency?\u201d<\/p>\n<h3>Can digital media keep their effectiveness promise?<\/h3>\n<p>De effectiviteit van digitale media hangt sterk af van de mogelijkheden om scherp te targeten. Strengere regels maken het gebruik van 2nd en 3rd party maar zelfs van 1st party data moeilijker. <strong>Ruben Ceuppens<\/strong> (Dallas) licht toe hoe merken andere oplossingen moeten overwegen om de effectiviteit van hun advertenties te vergroten.<\/p>\n<h3>How effective is paper mail?<\/h3>\n<p>Het gebruik van geadresseerd reclamedrukwerk is een beproeft recept. Toch ontbrak het ons aan degelijke cijfers om dit in kaart te brengen. De Paper Reach survey geeft hier eindelijk de antwoorden en <strong>Benjamin Wattiaux<\/strong> (bpost) komt ze ons toelichten.<\/p>\n<p><em>Inschrijven is verplicht. 130\u20ac voor niet-leden. Gratis voor de leden van CommPass.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Op 15 juni organiseert CommPass de laatste online sessie voor de zomer: \u201cMaximise the effectiveness of your campaigns&#8221;. Bernard Cools (Space), Ruben Ceuppens (Dallas), Benjamin Wattiaux (bpost) brengen insights om deze belofte trachten waar te maken.<\/p>\n","protected":false},"author":5775,"featured_media":177927,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_tribe_events_status":"","_tribe_events_status_reason":"","footnotes":""},"tags":[],"tribe_events_cat":[9504,9397],"class_list":["post-297505","tribe_events","type-tribe_events","status-publish","has-post-thumbnail","hentry","tribe_events_cat-event-nl","tribe_events_cat-featured","cat_event-nl","cat_featured","entry"],"acf":[],"aioseo_notices":[],"publishpress_future_action":{"enabled":false,"date":"2026-06-21 08:05:26","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"post_tag"},"_links":{"self":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events\/297505"}],"collection":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events"}],"about":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/types\/tribe_events"}],"author":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/users\/5775"}],"replies":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/comments?post=297505"}],"version-history":[{"count":1,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events\/297505\/revisions"}],"predecessor-version":[{"id":298546,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events\/297505\/revisions\/298546"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/media\/177927"}],"wp:attachment":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/media?parent=297505"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tags?post=297505"},{"taxonomy":"tribe_events_cat","embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events_cat?post=297505"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}