{"id":99550,"date":"2025-03-28T15:11:28","date_gmt":"2025-03-28T14:11:28","guid":{"rendered":"https:\/\/be.themedialeader.com\/amma-research-innovation-session-presentatie-van-de-diverse-cases-27-maart-2025\/"},"modified":"2025-08-14T09:22:07","modified_gmt":"2025-08-14T07:22:07","slug":"amma-research-innovation-session-presentatie-van-de-diverse-cases-27-maart-2025","status":"publish","type":"post","link":"https:\/\/be.themedialeader.com\/nl\/amma-research-innovation-session-presentatie-van-de-diverse-cases-27-maart-2025\/","title":{"rendered":"AMMA Research &#038; Innovation Session &#8211; presentatie van de diverse cases &#8211; 27 maart 2025"},"content":{"rendered":"<p>Op donderdag 27 maart presenteerden de diverse teams hun <strong>AMMA<\/strong>-case in de <em>White Cinema<\/em>, een initiatief van <strong>CommPass<\/strong>.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-234759\" src=\"https:\/\/be.themedialeader.com\/wp-content\/uploads\/2025\/03\/cases.jpg\" alt=\"\" \/><\/p>\n<p><strong>Bernard Scheray<\/strong> (Amplifications) was de host voor de sessie. Hij vatte de sessie samen met deze key take outs:<\/p>\n<ul>\n<li>Research focusing in how to reinforce brands taking into account Belgian and key cultural values through the right leverage through local media brands.<\/li>\n<li>Focusing on sport as a catalysator of sport and emotions reinforcing brand value.<\/li>\n<li>Combining different data sources like GPS locations and panel data.<\/li>\n<li>Focusing on innovations like DOOH. And also podcast listening taking into account their impact on radio listening. And the evolution of video streaming.<\/li>\n<li>Not forgetting about ROI and the balance between investments and ROI. Or the boost of advertising on search.<\/li>\n<li>And taking into account the environment with an investigation on greenwashing ads.<\/li>\n<li>Turning big data into insights is key.<\/li>\n<li>Capture first party data through non-intrusive seamless ads.<\/li>\n<li>Using the full power of CTV by combining reach and impact or real time brand lift measurement.<\/li>\n<li>Making attention planning more tangible with big data by taking viewing time into consideration.<\/li>\n<li>Enriching first party data at scale by linking visitors of websites with 7.500 consumer interests.<\/li>\n<li>A combination of digital photo uploads with DOOH.<\/li>\n<li>Simplifying programmatic buying by using Gen AI.<\/li>\n<li>Unlocking consumer insights by a Reddit research agent.<\/li>\n<li>Increasing contextual suitability by usage of contextual targeting.<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-234751\" src=\"https:\/\/be.themedialeader.com\/wp-content\/uploads\/2025\/03\/commpass-Q2.jpg\" alt=\"\" \/><\/p>\n<p><strong>Ann Hoer\u00e9e<\/strong> moedigde alle aanwezigen aan de volgende activiteiten van CommPass te volgen.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Op donderdag 27 maart presenteerden de diverse teams hun AMMA-case in de White Cinema, een initiatief van CommPass.<\/p>\n","protected":false},"author":5775,"featured_media":95402,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","footnotes":""},"categories":[5659],"tags":[5747,5771,5812,5677],"class_list":["post-99550","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ongedefinieerd","tag-amma-awards","tag-ann-hoeree","tag-bernard-scheray","tag-commpass","entry","cat-5659-id"],"acf":[],"aioseo_notices":[],"fimg_url":"https:\/\/be.themedialeader.com\/wp-content\/uploads\/2024\/10\/commpass.png","publishpress_future_action":{"enabled":false,"date":"2026-05-13 15:25:41","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category"},"_links":{"self":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/posts\/99550"}],"collection":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/users\/5775"}],"replies":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/comments?post=99550"}],"version-history":[{"count":0,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/posts\/99550\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/media\/95402"}],"wp:attachment":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/media?parent=99550"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/categories?post=99550"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tags?post=99550"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}