{"id":99045,"date":"2025-02-04T11:23:05","date_gmt":"2025-02-04T10:23:05","guid":{"rendered":"https:\/\/be.themedialeader.com\/the-ritchie-story-verkozen-tot-marketing-book-of-the-year-2024\/"},"modified":"2025-08-14T09:21:55","modified_gmt":"2025-08-14T07:21:55","slug":"the-ritchie-story-verkozen-tot-marketing-book-of-the-year-2024","status":"publish","type":"post","link":"https:\/\/be.themedialeader.com\/nl\/the-ritchie-story-verkozen-tot-marketing-book-of-the-year-2024\/","title":{"rendered":"The Ritchie Story verkozen tot Marketing Book of the Year 2024"},"content":{"rendered":"<p><strong>The Ritchie Story<\/strong> is door de Belgische marketingprofessionals verkozen tot <strong>BAM <\/strong><strong>Marketing Book of the Year 2024<\/strong>. Het boek, geschreven door \u2018<em>Chief Lemonade Maker<\/em>\u2019 <strong>Jan Verlinden<\/strong>, brengt het verhaal van een lokaal limonademerk dat eind jaren \u201970 uit de markt verdween, maar dat hij in 2016 succesvol herlanceerde.<\/p>\n<p>De afgelopen weken stemden Belgische marketingprofessionals erop los. Naar goede gewoonte zou hun stem immers bepalen wat het meest impactvolle marketingboek van 2024 zou worden. Voor die keuze werd een <a target=\"_blank\" rel=\"noopener\" href=\"https:\/\/be.themedialeader.com\/nl\/stemming-bam-marketing-book-of-the-year-2024\/\">shortlist<\/a> gemaakt met alle boeken die van <strong>BAM<\/strong> de afgelopen maanden de stempel <strong>Marketing Book of the Month<\/strong> kregen.<\/p>\n<p>Dit jaar brachten 3.300 personen hun stem uit. De verkiezing was lang een nek-aan-nek race, maar uiteindelijk sleepte The Ritchie Story de overwinning in de wacht. Dit boek mag zich een jaar lang Marketing Book of the Year noemen. Een waardig opvolger voor duurzaamheidsboek <strong>Do Tell<\/strong>, dat zich vorig jaar tot Marketing Book of the Year kroonde.<\/p>\n<h3>De top 3:<\/h3>\n<ol>\n<li><strong>The Ritchie Story<\/strong> met 21% van de stemmen.<\/li>\n<li><strong>Rebel Rebel<\/strong>, van <strong>Geert Van Mol<\/strong>, met 18% van de stemmen.<\/li>\n<li><strong>The Customer Leader<\/strong>, van auteurs <strong>Rudy Moenaert<\/strong> en <strong>Henry Robben<\/strong>, met 16% van de stemmen.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>The Ritchie Story is verkozen tot BAM Marketing Book of the Year 2024. Het boek van Jan Verlinden brengt het verhaal van een lokaal limonademerk dat in de jaren \u201970 uit de markt verdween, maar dat hij in 2016 succesvol herlanceerde.<\/p>\n","protected":false},"author":5775,"featured_media":99046,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","footnotes":""},"categories":[5659],"tags":[5754,7022,5688,7114,7115,7116,7117],"class_list":["post-99045","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ongedefinieerd","tag-bam-belgian-association-of-marketing","tag-bam-marketing-book-of-the-year","tag-boek","tag-geert-van-mol","tag-henry-robben","tag-jan-verlinden","tag-rudy-moenaert","entry","cat-5659-id"],"acf":[],"aioseo_notices":[],"fimg_url":"https:\/\/be.themedialeader.com\/wp-content\/uploads\/2025\/02\/bam.marketing-book-of-the-year-2024.png","publishpress_future_action":{"enabled":false,"date":"2026-06-28 07:37:30","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category"},"_links":{"self":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/posts\/99045"}],"collection":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/users\/5775"}],"replies":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/comments?post=99045"}],"version-history":[{"count":0,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/posts\/99045\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/media\/99046"}],"wp:attachment":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/media?parent=99045"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/categories?post=99045"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tags?post=99045"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}