{"id":98911,"date":"2025-01-22T09:34:47","date_gmt":"2025-01-22T08:34:47","guid":{"rendered":"https:\/\/be.themedialeader.com\/roularta-advertising-herschikt-organisatie\/"},"modified":"2025-08-14T09:21:52","modified_gmt":"2025-08-14T07:21:52","slug":"roularta-advertising-herschikt-organisatie","status":"publish","type":"post","link":"https:\/\/be.themedialeader.com\/nl\/roularta-advertising-herschikt-organisatie\/","title":{"rendered":"Roularta Advertising herschikt organisatie"},"content":{"rendered":"<p><strong>Roularta Advertising<\/strong> herschikt haar organisatie en integreert de salesteams van dataplatform <strong>Trends Top<\/strong> en nieuwszender <strong>Kanaal Z<\/strong>. Op deze manier zorgt de nationale regie van <strong>Roularta Media Group<\/strong> voor een grotere focus op klantensegmenten en een meer ge\u00efntegreerd crossmediaal en datagedreven aanbod voor adverteerders.<\/p>\n<p>Vier sales managers sturen multidisciplinaire klantteams aan:<\/p>\n<ul>\n<li><strong>Steven Van Genechten<\/strong>: klanten uit de sectoren mobility, finance, energy, public sector, telecom, ICT, BtB, consultancy, real estate en travel<\/li>\n<li><strong>Mireille De Braekeleer<\/strong>: agencies, externe advertising partners, international representation offices en klanten uit de sectoren FMCG, retail, health, beauty, fashion, deco en jewels &amp; watches<\/li>\n<li><strong> Christian Nikuna Pemba<\/strong>: themaspecials<\/li>\n<li><strong>Gert Mertens<\/strong>: Trends Top, Trends Pro (marketing en financi\u00eble data) en Kanaal Z\/Canal Z<\/li>\n<\/ul>\n<p>Deze salesteams worden ondersteund door 3 supportteams onder leiding van <strong>Eva Van Driessche<\/strong> (Brand Studio), <strong>Joris De Ryck<\/strong> (Marketing &amp; Ad Management) en <strong>Sandra Seghers<\/strong> (Backoffice).<\/p>\n<p>De advertising-salesteams van Trends Top en Kanaal Z worden ge\u00efntegreerd in de nationale regie.<\/p>\n<p><strong>Philippe Belpaire<\/strong>, General Manager Roularta Advertising: \u201c<em>Deze reorganisatie leidt tot een effici\u00ebntere samenwerking tussen de teams, met een sterker crossmediaal en datagedreven aanbod voor de klanten. Meer dan ooit is Roularta Advertising de aangewezen partner om adverteerders in alle fases van de salesfunnel bij te staan.<\/em>&#8221;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-230729 aligncenter\" src=\"https:\/\/be.themedialeader.com\/wp-content\/uploads\/2025\/01\/roularta.trends-canalZ.jpg\" alt=\"\" width=\"1157\" height=\"642\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Roularta Advertising herschikt haar organisatie en integreert de salesteams van dataplatform Trends Top en nieuwszender Kanaal Z. <\/p>\n","protected":false},"author":5775,"featured_media":98908,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","footnotes":""},"categories":[],"tags":[5708,7059,6413,7060,6071,5682,6271,5711,5712,5721,7061,6015,7062],"class_list":["post-98911","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-canal-z","tag-christian-nikuna-pemba","tag-eva-van-driessche","tag-gert-mertens","tag-joris-de-ryck","tag-kanaal-z","tag-mireille-de-braekeleer","tag-philippe-belpaire","tag-roularta-advertising","tag-roularta-media-group","tag-sandra-seghers","tag-steven-van-genechten","tag-trends-top","entry"],"acf":[],"aioseo_notices":[],"fimg_url":"https:\/\/be.themedialeader.com\/wp-content\/uploads\/2025\/01\/roularta-advertising.logo_.png","publishpress_future_action":{"enabled":false,"date":"2026-05-13 17:58:52","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category"},"_links":{"self":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/posts\/98911"}],"collection":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/users\/5775"}],"replies":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/comments?post=98911"}],"version-history":[{"count":0,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/posts\/98911\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/media\/98908"}],"wp:attachment":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/media?parent=98911"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/categories?post=98911"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tags?post=98911"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}