{"id":97374,"date":"2024-09-08T18:07:56","date_gmt":"2024-09-08T16:07:56","guid":{"rendered":"https:\/\/be.themedialeader.com\/het-multi-billion-dollar-mediabudget-van-amazon-gaat-in-europa-naar-groupm-wpp\/"},"modified":"2025-08-14T09:21:22","modified_gmt":"2025-08-14T07:21:22","slug":"het-multi-billion-dollar-mediabudget-van-amazon-gaat-in-europa-naar-groupm-wpp","status":"publish","type":"post","link":"https:\/\/be.themedialeader.com\/nl\/het-multi-billion-dollar-mediabudget-van-amazon-gaat-in-europa-naar-groupm-wpp\/","title":{"rendered":"Het \u201cMulti-Billion Dollar\u201d mediabudget van Amazon gaat in Europa naar GroupM (WPP)"},"content":{"rendered":"<p>De mediapitch voor de consumentenactiviteiten van Amazon, die eind vorig jaar werd gelanceerd, kende drie winnaars: OMG voor Amerika en GroupM voor EMEA en APAC, evenals het aftredende mondiale agentschap Initiative (IPG Mediabrands). In Belgi\u00eb zal dit mediabudget dus beheerd worden door GroupM.<\/p>\n<p>Amazon is een van de grootste internationale adverteerders, met een jaarbudget van meer dan 20 miljard dollar, waarvan 14 miljard dollar buiten de Verenigde Staten.<\/p>\n<p>IPG blijft de wereldwijde mediapartner van Amazon voor Amazon Web Services, Amazon Business en Amazon Ads.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>De mediapitch voor de consumentenactiviteiten van Amazon kent drie winnaars: OMG voor Amerika en GroupM voor EMEA en APAC. In Belgi\u00eb zal dit mediabudget dus beheerd worden door GroupM. <\/p>\n","protected":false},"author":5775,"featured_media":97375,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","footnotes":""},"categories":[5659],"tags":[6444,5944,5586,7613],"class_list":["post-97374","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ongedefinieerd","tag-amazon","tag-groupm","tag-pitch-2","tag-wpp-2","entry","cat-5659-id"],"acf":[],"aioseo_notices":[],"fimg_url":"https:\/\/be.themedialeader.com\/wp-content\/uploads\/2024\/02\/groupm.png","publishpress_future_action":{"enabled":false,"date":"2026-05-13 16:07:59","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category"},"_links":{"self":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/posts\/97374"}],"collection":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/users\/5775"}],"replies":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/comments?post=97374"}],"version-history":[{"count":0,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/posts\/97374\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/media\/97375"}],"wp:attachment":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/media?parent=97374"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/categories?post=97374"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tags?post=97374"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}