{"id":96431,"date":"2024-05-17T08:06:09","date_gmt":"2024-05-17T06:06:09","guid":{"rendered":"https:\/\/be.themedialeader.com\/ymce-strategy-coline-ledroit-havas-media-en-alessa-van-cottem-mindshare-zijn-de-winnaars\/"},"modified":"2025-08-14T09:21:03","modified_gmt":"2025-08-14T07:21:03","slug":"ymce-strategy-coline-ledroit-havas-media-en-alessa-van-cottem-mindshare-zijn-de-winnaars","status":"publish","type":"post","link":"https:\/\/be.themedialeader.com\/nl\/ymce-strategy-coline-ledroit-havas-media-en-alessa-van-cottem-mindshare-zijn-de-winnaars\/","title":{"rendered":"YMCE Strategy: Coline Ledroit (Havas Media) en Alessa Van Cottem (Mindshare) zijn de winnaars"},"content":{"rendered":"<p><strong>Op woensdag 15 mei vond in Dolce La Hulpe de UMA Get Together plaats. Naast de presentatie van de genomineerden uit 6 AMMA-categorie\u00ebn werden ook de winnaars van de YMCE Strategy onthuld.<\/strong><\/p>\n<p>De 5 genomineerden van de 6 onderstaande <strong>AMMA<\/strong>-categorie\u00ebn werden er gepresenteerd aan de jury en het aanwezige publiek:<\/p>\n<ul>\n<li>Best Use of Native &amp; Content<\/li>\n<li>Best Use of Performance Marketing<\/li>\n<li>Best Creative Media Use<\/li>\n<li>Best Use of Data<\/li>\n<li>Best Media Strategy<\/li>\n<li>Media Sustainable Development Award<\/li>\n<\/ul>\n<p>De prijsuitreiking van de <strong>Young Media &amp; Channel Experts<\/strong> vormde de apotheose van de <strong>UMA Get Together<\/strong>.<\/p>\n<p>Het publiek van 350 professionals juichte de moed toe van de <a target=\"_blank\" rel=\"noopener\" href=\"https:\/\/be.themedialeader.com\/nl\/ymce-strategy-de-jury-nomineert-drie-teams\/\">16 &#8216;high potentials&#8217;<\/a> die op 23 april in de kantoren van RMB aan de YMCE-wedstrijd hadden deelgenomen.<\/p>\n<p><strong>Gaetano Palermo<\/strong> (Head of Brand Advertising &amp; Media) en <strong>Steven Verlinde<\/strong> (Campaign Project Leader) van <strong>Engie<\/strong> presenteerden hen de briefing over de \u2018Smart App\u2019.<\/p>\n<p>De winnaars van de YMCE Strategy 2024 ontvingen hun trofee uit handen van <strong>Justine De Bruyn<\/strong> (Account Manager bij Var) en <strong>Joris De Ryck<\/strong> (Head of Ad Tech bij Roularta Media Group).<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-220938\" src=\"https:\/\/be.themedialeader.com\/wp-content\/uploads\/2023\/05\/Alessa-Van-Cottem-Coline-Ledroit.jpg\" alt=\"\" \/><\/p>\n<p>Het winnende team van YMCE Strategie 2024 bestaat uit <strong>Coline Ledroit<\/strong> (Havas Media &#8211; rechts op de foto) en <strong>Alessa Van Cottem<\/strong> (Mindshare &#8211; links op de foto).<\/p>\n<p>De Young Media &amp; Channel Expert Awards worden georganiseerd door 360\u00b0 Academy met de steun van UMA (United Media Agencies) om de inventiviteit en creativiteit van jonge mediastrategen te promoten en te stimuleren.<\/p>\n<p>Meer informatie over de editie 2024 vindt u op de website <a target=\"_blank\" rel=\"noopener\" href=\"https:\/\/youngmediachannelexpert.eu\/\">youngmediachannelexpert.eu<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Op woensdag 15 mei vond in Dolce La Hulpe de UMA Get Together plaats. Naast de presentatie van de genomineerden uit 6 AMMA-categorie\u00ebn werden ook de winnaars van de YMCE Strategy onthuld.<\/p>\n","protected":false},"author":5776,"featured_media":96432,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","footnotes":""},"categories":[5659],"tags":[5979,5747,5981,5982,5983,5945,6071,6072,5946,5587,5987,8723,5881,5988,5989],"class_list":["post-96431","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ongedefinieerd","tag-alessa-van-cottem","tag-amma-awards","tag-coline-ledroit","tag-engie","tag-gaetano-palermo","tag-havas-media-belgium","tag-joris-de-ryck","tag-justine-de-bruyn","tag-mindshare","tag-rmb-2","tag-steven-verlinde","tag-uma-united-media-agencies-2","tag-uma-get-together","tag-ymce-awards","tag-ymce-strategy","entry","cat-5659-id"],"acf":[],"aioseo_notices":[],"fimg_url":"https:\/\/be.themedialeader.com\/wp-content\/uploads\/2022\/01\/uma-best-media-campaigns.jpg","publishpress_future_action":{"enabled":false,"date":"2026-05-13 16:08:59","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category"},"_links":{"self":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/posts\/96431"}],"collection":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/users\/5776"}],"replies":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/comments?post=96431"}],"version-history":[{"count":0,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/posts\/96431\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/media\/96432"}],"wp:attachment":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/media?parent=96431"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/categories?post=96431"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tags?post=96431"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}