{"id":312508,"date":"2026-10-09T15:02:37","date_gmt":"2026-10-09T13:02:37","guid":{"rendered":"https:\/\/be.themedialeader.com\/?p=312508"},"modified":"2026-10-09T15:23:29","modified_gmt":"2026-10-09T13:23:29","slug":"trustmedia-iq-en-uba-belgium-winnen-bronze-op-european-mixx-awards-met-cmo-voices","status":"publish","type":"post","link":"https:\/\/be.themedialeader.com\/nl\/trustmedia-iq-en-uba-belgium-winnen-bronze-op-european-mixx-awards-met-cmo-voices\/","title":{"rendered":"Trustmedia IQ en UBA winnen Bronze op European MIXX Awards met CMO Voices"},"content":{"rendered":"<p class=\"p1\"><strong><span class=\"s1\">Trustmedia, de reclameregie van De Tijd en L\u2019Echo, wint samen met <\/span><span class=\"s1\">UBA Bronze op de European MIXX Awards met &#8216;Growing CMO Voices with Trustmedia IQ&#8217;. <\/span><span class=\"s1\">De case bekroont een innovatieve toepassing van generatieve AI die content vertaalt naar nieuwe <\/span><span class=\"s1\">doelgroepinzichten en slimmere targeting. Trustmedia IQ is breed inzetbaar voor target- en <\/span><span class=\"s1\">contentgedreven campagnes, met de podcastcontent van CMO Voices als \u00e9\u00e9n concrete toepassing.<\/span><\/strong><\/p>\n<h3 class=\"p1\"><span class=\"s1\">Van content naar audience intelligence<\/span><\/h3>\n<p class=\"p2\">Met CMO Voices brengen UBA en Trustmedia Belgische marketingleiders samen. Trustmedia IQ analyseert de podcasttranscripten en zet de inhoud automatisch om in relevante audiences en activatieplannen. Zo vertrekt targeting niet alleen vanuit vooraf bepaalde persona\u2019s, maar ook vanuit wat er daadwerkelijk in de content leeft. De aanpak leverde inmiddels meer dan 40.000 luistersessies, 8.500 uur luistertijd en 68.000 article pageviews op.<\/p>\n<h3 class=\"p1\">Internationale erkenning<\/h3>\n<p class=\"p2\">De European MIXX Award is niet de eerste internationale erkenning voor Trustmedia IQ in 2026:<\/p>\n<p><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/15.0.3\/svg\/1f538.svg\" alt=\"\ud83d\udd38\" \/> Global Branded Content Awards: Silver, Best Data-Driven Campaign<br \/>\n<img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/15.0.3\/svg\/1f538.svg\" alt=\"\ud83d\udd38\" \/> <span style=\"font-family: var(--global--font-secondary); font-size: var(--global--font-size-base);\">Global Branded Content Awards: Bronze, Best AI-Powered Campaign<br \/>\n<img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/15.0.3\/svg\/1f538.svg\" alt=\"\ud83d\udd38\" \/> <\/span><span style=\"font-family: var(--global--font-secondary); font-size: var(--global--font-size-base);\">INMA Global Media Awards: Honourable Men on, Best Use of Generative AI<\/span><\/p>\n<p class=\"p2\"><em>\u201cMet CMO Voices brengen we al jaren inspirerende gesprekken met Belgische marketingleiders. Dankzij Trustmedia IQ groeide die content uit tot een slimme manier om content, data en distributie te verbinden. Dat die aanpak nu ook Europees wordt bekroond, is een prachtige erkenning\u201d<\/em>, zegt <strong>Katrien Berte<\/strong>, Data Product Manager bij Trustmedia.<\/p>\n<p class=\"p2\"><em>\u201cSterke content kan vandaag veel meer doen dan bereik cre\u00ebren. Met Trustmedia IQ ze en we content om in bruikbare doelgroepinzichten en cre\u00ebren we meer relevantie en impact voor adverteerders. Deze award bevestigt het potentieel van die aanpak\u201d,<\/em> zegt <strong>Hans De Rore<\/strong>, Managing Director van Trustmedia en CCO van Mediafin.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Trustmedia en UBA winnen Bronze op de European MIXX Awards met hun project \u2018Growing CMO Voices with Trustmedia IQ\u2019.<\/p>\n","protected":false},"author":5792,"featured_media":312510,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","footnotes":""},"categories":[5666,9339],"tags":[32459,6104,20379,32148,5679],"class_list":["post-312508","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events-nl","category-news-nl","tag-european-mixx-awards","tag-hans-de-rore","tag-katrien-berte-2","tag-trustmedia-iq","tag-uba-united-brands-association","entry","cat-5666-id"],"acf":[],"aioseo_notices":[],"fimg_url":"https:\/\/be.themedialeader.com\/wp-content\/uploads\/2026\/10\/Trustmedia-IQ-en-UBA-European-MIXX-Awards.png","publishpress_future_action":{"enabled":false,"date":"2026-10-17 01:08:09","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category"},"_links":{"self":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/posts\/312508"}],"collection":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/users\/5792"}],"replies":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/comments?post=312508"}],"version-history":[{"count":4,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/posts\/312508\/revisions"}],"predecessor-version":[{"id":312523,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/posts\/312508\/revisions\/312523"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/media\/312510"}],"wp:attachment":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/media?parent=312508"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/categories?post=312508"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tags?post=312508"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}