{"id":312436,"date":"2026-10-07T14:07:33","date_gmt":"2026-10-07T12:07:33","guid":{"rendered":"https:\/\/be.themedialeader.com\/?p=312436"},"modified":"2026-10-07T17:13:38","modified_gmt":"2026-10-07T15:13:38","slug":"wpp-media-lanceert-group-premium-supply","status":"publish","type":"post","link":"https:\/\/be.themedialeader.com\/nl\/wpp-media-lanceert-group-premium-supply\/","title":{"rendered":"WPP Media lanceert Group Premium Supply"},"content":{"rendered":"<p class=\"s9\"><strong><span class=\"s7\">WPP Media <\/span><span class=\"s7\">lanceert<\/span><span class=\"s7\"> Group Premium Supply (GPS) in <\/span><span class=\"s7\">Belgi\u00eb. <\/span><span class=\"s10\">Adverteerders krijgen <\/span><span class=\"s10\">hierdoor <\/span><span class=\"s10\">prioritaire toegang tot premium Belgische media via een transparanter programmatic model.\u00a0<\/span><\/strong><\/p>\n<p class=\"s6\"><span class=\"s11\">WPP Media Belgium kondigt de lancering aan van Group Premium Supply (GPS), <\/span><span class=\"s11\">een nieuwe manier om programmatic media te kopen die merken prioritaire toegang geeft tot premium lokale media.<\/span><\/p>\n<p class=\"s9\"><span class=\"s11\">GPS werd oorspronkelijk meer dan tien jaar geleden ontwikkeld door WPP Media <\/span><span class=\"s11\">Nederland<\/span><span class=\"s11\">, met als doel adverteerders effectiever te verbinden met vertrouwde lokale <\/span><span class=\"s11\">publishers<\/span><span class=\"s11\">. Na het succes op de Nederlandse markt wordt de oplossing nu <\/span><span class=\"s11\">ook <\/span><span class=\"s11\">in Belgi\u00eb gelanceerd.\u00a0<\/span><\/p>\n<p class=\"s9\"><span class=\"s11\">Een directere verbinding tussen adverteerders en reclameregies verlaagt de kosten van tussenpartijen en maximaliseert het aandeel \u2018working media\u2019. <\/span><span class=\"s11\">Tegelijk vereenvoudigt GPS het programmatic aankoopproces en biedt het meer transparantie en zichtbaarheid voor zowel adverteerders als <\/span><span class=\"s11\">publishers<\/span><span class=\"s11\">, met behoud van strenge normen voor brand safety, kwaliteit en onafhankelijke <\/span><span class=\"s11\">resultaat<\/span><span class=\"s11\">meting.<\/span><\/p>\n<p><span class=\"s12\"><strong>Simon<\/strong> <strong>Duquenois<\/strong><\/span><span class=\"s11\">, <\/span><span class=\"s13\">Director Supply Chain Strategy <\/span><span class=\"s13\">bij<\/span><span class=\"s13\"> WPP Media Belgium<\/span>:\u00a0<em><span class=\"s11\">\u201c<\/span><span class=\"s11\">GPS speelt in op de evolutie van premium programmatic<\/span><span class=\"s11\">.<\/span> <span class=\"s11\">D<\/span><span class=\"s11\">oor de schaal en expertise van WPP Media te koppelen aan onafhankelijk campagnebeheer, cre\u00ebert GPS <\/span><span class=\"s11\">zo <\/span><span class=\"s11\">meer waarde voor adverteerders en mediapartners.<\/span><\/em><span class=\"s11\"><em>\u201d<\/em><\/span><\/p>\n<p class=\"s9\"><span class=\"s11\">GPS is niet bedoeld om bestaande mediastrategie\u00ebn te vervangen, maar om ze aan te vullen. Adverteerders kunnen GPS activeren naast andere platformen, kanalen en aankoopmethodes, en behouden zo volledige flexibiliteit in de manier waarop ze campagnes plannen en <\/span><span class=\"s11\">activeren<\/span><span class=\"s11\">.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>WPP Media lanceert Group Premium Supply (GPS) in Belgi\u00eb, een programmatic oplossing die adverteerders rechtstreeks toegang geeft tot premium lokale media.<\/p>\n","protected":false},"author":5792,"featured_media":305970,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","footnotes":""},"categories":[9505,9339],"tags":[32450,14558,7468],"class_list":["post-312436","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencies-nl","category-news-nl","tag-group-premium-supply","tag-simon-duquenois","tag-wpp-media","entry","cat-9505-id"],"acf":[],"aioseo_notices":[],"fimg_url":"https:\/\/be.themedialeader.com\/wp-content\/uploads\/2026\/02\/WPP-MEDIA-.png","publishpress_future_action":{"enabled":false,"date":"2026-10-15 01:05:33","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category"},"_links":{"self":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/posts\/312436"}],"collection":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/users\/5792"}],"replies":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/comments?post=312436"}],"version-history":[{"count":3,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/posts\/312436\/revisions"}],"predecessor-version":[{"id":312463,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/posts\/312436\/revisions\/312463"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/media\/305970"}],"wp:attachment":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/media?parent=312436"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/categories?post=312436"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tags?post=312436"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}