{"id":312322,"date":"2026-10-02T10:26:12","date_gmt":"2026-10-02T08:26:12","guid":{"rendered":"https:\/\/be.themedialeader.com\/?p=312322"},"modified":"2026-10-02T12:47:48","modified_gmt":"2026-10-02T10:47:48","slug":"kantar-brengt-sterkste-belgische-merken-van-2026-in-kaart","status":"publish","type":"post","link":"https:\/\/be.themedialeader.com\/nl\/kantar-brengt-sterkste-belgische-merken-van-2026-in-kaart\/","title":{"rendered":"Kantar brengt sterkste Belgische merken van 2026 in kaart"},"content":{"rendered":"<p class=\"isSelectedEnd\"><strong>Kantar BrandZ heeft de sterkste Belgische merken voor 2026 in kaart gebracht. De studie is gebaseerd op onderzoek bij meer dan 7.200 Belgische consumenten en omvat ruim 300 merken uit 23 categorie\u00ebn.<\/strong><\/p>\n<p class=\"isSelectedEnd\">Uit het onderzoek blijkt dat merken die sterk groeien vooral relevant en onderscheidend zijn voor consumenten. Dat geldt ook voor kleinere merken: volgens Kantar kunnen zij hun merkwaarde sterker laten groeien wanneer ze erin slagen zich duidelijk te onderscheiden. Daarnaast hebben merken die hun belangrijkste marketingdoelstellingen realiseren 1,6 keer meer kans om hun klantenbereik te vergroten.<\/p>\n<p>Download <a target=\"_blank\" rel=\"noopener\" href=\"https:\/\/kantar.be\/campaigns\/brandz\">hier<\/a> het volledige rapport.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kantar BrandZ brengt de top 30 van sterkste Belgische merken in kaart en onderzoekt wat hen helpt om verder te groeien.<\/p>\n","protected":false},"author":5792,"featured_media":312325,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","footnotes":""},"categories":[9395],"tags":[6486,32426],"class_list":["post-312322","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights-nl","tag-kantar","tag-kantar-brandz","entry","cat-9395-id"],"acf":[],"aioseo_notices":[],"fimg_url":"https:\/\/be.themedialeader.com\/wp-content\/uploads\/2026\/10\/Insight-Kantar.png","publishpress_future_action":{"enabled":false,"date":"2026-10-10 01:27:00","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category"},"_links":{"self":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/posts\/312322"}],"collection":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/users\/5792"}],"replies":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/comments?post=312322"}],"version-history":[{"count":3,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/posts\/312322\/revisions"}],"predecessor-version":[{"id":312340,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/posts\/312322\/revisions\/312340"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/media\/312325"}],"wp:attachment":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/media?parent=312322"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/categories?post=312322"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tags?post=312322"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}