{"id":312062,"date":"2026-09-23T14:05:53","date_gmt":"2026-09-23T12:05:53","guid":{"rendered":"https:\/\/be.themedialeader.com\/?p=312062"},"modified":"2026-09-23T14:05:53","modified_gmt":"2026-09-23T12:05:53","slug":"azerion-brengt-publisher-supply-business-samen-onder-improve-digital","status":"publish","type":"post","link":"https:\/\/be.themedialeader.com\/nl\/azerion-brengt-publisher-supply-business-samen-onder-improve-digital\/","title":{"rendered":"Azerion brengt publisher supply business samen onder Improve Digital"},"content":{"rendered":"<p><strong>Azerion, een Europees digitaal advertentie- en entertainment platform, kondigt vandaag de lancering aan van zijn ge\u00efntegreerde publisher propositie onder het merk Improve Digital. <\/strong><\/p>\n<p>Hiermee brengt Azerion zijn supply-side technologie en monetisatie oplossingen samen in \u00e9\u00e9n complete oplossing voor publishers. Waar deze oplossingen voorheen als afzonderlijke proposities werden aangeboden, zijn ze nu samengebracht in \u00e9\u00e9n ge\u00efntegreerde technologie-stack, \u00e9\u00e9n aanspreekpunt en \u00e9\u00e9n merknaam in de markt.<\/p>\n<p>Het nieuwe platform is beschikbaar via twee complementaire producten:<\/p>\n<p><strong><span data-teams=\"true\">\ud83d\udd38<\/span>Improve Digital SSP<\/strong>: een supply-side platform voor publishers die hun eigen advertentie-stack beheren en rechtstreeks toegang willen tot programmatic vraag.<\/p>\n<p><strong><span data-teams=\"true\">\ud83d\udd38<\/span>Improve Digital Yield<\/strong>: een header bidding- en yield-optimalisatie oplossing voor publishers die hun monetisatie volledig of gedeeltelijk willen uitbesteden aan een gespecialiseerd team.<\/p>\n<p>Samen verbinden deze oplossingen de advertentie-inventory van publishers in realtime met meer dan 50 demand-side platforms (DSP&#8217;s) en 50 supply-side platforms (SSP&#8217;s), voor ieder advertentieformaat, kanaal en device &#8211; van web en app tot CTV, audio, DOOH en in-game advertising.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Azerion brengt zijn SSP- en monetisatie oplossingen samen onder de naam Improve Digital en biedt publishers daarmee \u00e9\u00e9n ge\u00efntegreerde oplossing voor programmatic advertising.<\/p>\n","protected":false},"author":5792,"featured_media":312063,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","footnotes":""},"categories":[5664,9339],"tags":[5900,12142],"class_list":["post-312062","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-nl","category-news-nl","tag-azerion","tag-improve-digital-2","entry","cat-5664-id"],"acf":[],"aioseo_notices":[],"fimg_url":"https:\/\/be.themedialeader.com\/wp-content\/uploads\/2026\/09\/Azerion-Improve-Digital.png","publishpress_future_action":{"enabled":false,"date":"2026-10-01 01:02:40","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category"},"_links":{"self":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/posts\/312062"}],"collection":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/users\/5792"}],"replies":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/comments?post=312062"}],"version-history":[{"count":1,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/posts\/312062\/revisions"}],"predecessor-version":[{"id":312067,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/posts\/312062\/revisions\/312067"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/media\/312063"}],"wp:attachment":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/media?parent=312062"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/categories?post=312062"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tags?post=312062"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}