{"id":309535,"date":"2026-06-05T08:22:36","date_gmt":"2026-06-05T06:22:36","guid":{"rendered":"https:\/\/be.themedialeader.com\/?p=309535"},"modified":"2026-06-05T14:35:47","modified_gmt":"2026-06-05T12:35:47","slug":"amma-2026-alle-winnaars-in-de-14-categorieen-en-de-speciale-awards","status":"publish","type":"post","link":"https:\/\/be.themedialeader.com\/nl\/amma-2026-alle-winnaars-in-de-14-categorieen-en-de-speciale-awards\/","title":{"rendered":"AMMA 2026: alle winnaars in de 14 categorie\u00ebn en de speciale awards"},"content":{"rendered":"

De 21ste editie van de AMMA, georganiseerd door CommPass, vond gisteren plaats in Brussels Expo. De Annual Master in Media Awards bekronen de beste media-expertise in Belgi\u00eb en zetten zo het marketing- en communicatievak in de kijker.\u00a0Tijdens de ceremonie werden alle Gold-, Silver- en Bronze-laureaten bekendgemaakt.<\/strong><\/p>\n

\u201cNamens CommPass willen we de adverteerders, agentschappen, regies en uitgevers bedanken voor hun durf en betrokkenheid bij het insturen van hun cases. Hun deelname blijft voor ons de beste manier om de dynamiek en kwaliteit van de sector te beoordelen. Ook dit jaar werd opnieuw een record gebroken met 201 ingediende dossiers.\u201d<\/em><\/p>\n

\"AMMA
AMMA final jury van links naar rechts: T. Daumerie (Spadel), A. Thor\u00e9 (Var), A.Papa (RMB), G. Palermo (Engie), N. Osorio Galan (The Coca-Cola Company), S. Verbruggen (AdSomeNoise), N. Vanhecke (Bol), V. Morfitis (Ads & Data), W. Robberechts (Zigt), N. Hoste (Unilever), G. Weuts (iO), L. Blommaert (DPG Media), S. Heylen (Talon), L. Waegemans (Bauer Media Outdoor), N. Robeet (GOAT), T. Desmet (JCDecaux), L. Massart (Publicis Groupe), S. Vanderwinkel (IPM Group), H. De Rore (Trustmedia), L. De Wachter (Google) en S. Stroobants (WPP Media). Niet op de foto: S. Gros (Rossel).<\/figcaption><\/figure>\n

En de winnaars van AMMA 2026 zijn\u2026<\/h3>\n

Media Agency of the Year<\/strong><\/span><\/h4>\n

Winner<\/strong>: Initiative
\nNominees<\/strong>: EssenceMediacom & Publicis Groupe<\/p>\n

<\/p>\n

Media Sales House of the Year – Leaders<\/strong><\/span><\/h4>\n

Gold<\/strong>: DPG Media Advertising
\nSilver<\/strong>: RMB
\nBronze<\/strong>: JCDecaux<\/p>\n

<\/p>\n

Media Sales House of the Year – Challengers<\/strong><\/span><\/h4>\n

Gold<\/strong>: Trustmedia
\nSilver<\/strong>: Roularta Advertising
\nBronze<\/strong>: Media Marketing Delhaize<\/p>\n

<\/p>\n

Media Advertiser of the Year<\/strong><\/span><\/h4>\n

Winner<\/strong>: Bjorn Van der Cruyssen (Colruyt Group)
\nNominees<\/strong>: Els Lagrou (Albert Heijn Belgi\u00eb) & Benjamin Sekkai (Stellantis Belux)<\/p>\n

<\/p>\n

Innovation & Development of the Year<\/strong><\/span><\/h4>\n

Gold<\/strong>: DPG Media – Ad Manager+ : powering local advertising with AI innovation
\nSilver<\/strong>: RMB – La publicit\u00e9 \u00e0 l’\u00e8re de l’accessibilit\u00e9
\nBronze<\/strong>: WPP Media – Society Dynamics : the Pulse of Belgium<\/p>\n

<\/p>\n

Media Research of the Year<\/strong><\/span><\/h4>\n

Gold<\/strong>: JCDecaux & CIM – CIM OOH, Malls & Retail Scoop with first-party Data
\nSilver<\/strong>: Raad voor Reclame \/ Conseil de la Publicit\u00e9 – Impact van Reclame op Belgische Economie
\nBronze<\/strong>: DPG Media – Age of Proof : Measuring Real Store Impact from Digital Media<\/p>\n

<\/p>\n

Best Media Strategy<\/strong><\/span><\/h4>\n

Gold<\/strong>: EssenceMediacom ; Albert Heijn – \u2018Swappen\u2019
\nSilver<\/strong>: Space ; Engie – The Power of When
\nBronze<\/strong>: Space ; FostPlus – Plastic Chicken Effect<\/p>\n

<\/p>\n

Best Use of Performance Marketing<\/strong><\/span><\/h4>\n

Gold<\/strong>: EssenceMediacom & SILK ; Proximus – Mastering Complexity
\nSilver<\/strong>: Initiative ; ING – Black Friday
\nBronze<\/strong>: Mindshare ; Nespresso \u2013 The Perfect Blend<\/p>\n

<\/p>\n

Best Creative Media Use<\/strong><\/span><\/h4>\n

Gold<\/strong>: \u00a0BlowUp Media ; Billit – OOH Schredder
\nSilver<\/strong>: EssenceMediacom ; The Coca-Cola Company – Share a Coke
\nBronze<\/strong>: EssenceMediacom & SILK ; Proximus – Smarter Online<\/p>\n

<\/p>\n

Best Use of Data<\/strong><\/span><\/h4>\n

Gold<\/strong>: Mindshare ; Delhaize – Datatryptich
\nSilver<\/strong>:\u00a0 Initiative ; Loterie Nationale – Decentralized Data Clean Room
\nBronze<\/strong>: Semetis ; Bolt \u2013 Predictive Lead Scoring<\/p>\n

<\/p>\n

Best Use of 1 Medium<\/strong><\/span><\/h4>\n

OOH
\n<\/em><\/strong>Gold<\/strong>: OMD ; Bic – Bic Kids
\nSilver<\/strong>: Wavemaker & AdSomeNoise & JCDecaux ; Base – Pong
\nSilver<\/strong>: JCDecaux & Mindshare ; Quick – Bye-bye Tapas, hello Giant
\nBronze<\/strong>: EssenceMediacom ; Fanta – Coupons BillBoard<\/p>\n

<\/p>\n

Video
\n<\/strong><\/em>Gold<\/strong>: DPG Media & Publicis Groupe ; Disneyland Paris – Dancing with the Stars
\nSilver<\/strong>: Het Peloton ; Lidl – Folderfans
\nBronze<\/strong>: Space ; Samsung – Summertime<\/p>\n

<\/p>\n

Audio
\n<\/strong><\/em>Silver<\/strong>: DPG Media ; Sunweb – Het regent zonneschijn op Qmusic<\/p>\n

Retail Media
\n<\/strong><\/em>Gold<\/strong>: Space ; Samsung – Live Commerce<\/p>\n

<\/p>\n

Publishing
\n<\/em><\/strong>Silver<\/strong>: Dentsu & Roularta Advertising ; Mini – Paper Wrap<\/p>\n

<\/p>\n

Social
\n<\/em><\/strong>Silver<\/strong> : BBDO ; hey! – Most Incredible Answers<\/p>\n

<\/p>\n

Best Long-Term Media Strategy<\/strong><\/span><\/h4>\n

Gold<\/strong>: EssenceMediacom ; Mobile Vikings – Play it smart
\nSilver<\/strong>: PHD Media ; Belorta – National Fame
\nBronze<\/strong>: Space ; Engie – Smart App<\/p>\n

<\/p>\n

Best Use of Native & Content<\/strong><\/span><\/h4>\n

Gold<\/strong>: Publicis Groupe & DPG Media ; 1712 – From Fiction to Intervention
\nSilver<\/strong>: Digizik by Havas Play & Ogilvy Social.Lab ; hey! – L\u2019Union, notre r\u00e9ligion
\nBronze<\/strong>: RMB ;\u00a0 Bref. Le contenu devient m\u00e9dia<\/p>\n

<\/p>\n

Media Brand of the Year<\/strong><\/span><\/h4>\n

Gold<\/strong>: Roularta Media Group – Trends Beleggen
\nSilver<\/strong>: Mediafin – De Tijd \/ L\u2019Echo
\nBronze<\/strong>: RTBF Tipik – Le Grand Cactus<\/p>\n

<\/p>\n

Media Sustainable Development Award<\/strong><\/span><\/h4>\n

Gold<\/strong>: RMB – Advertising that matters
\nSilver<\/strong>: Influencer Marketing Alliance & Raad voor Reclame \/ Conseil de la Publicit\u00e9 – Influencer Certificate
\nBronze<\/strong>: Rossel Advertising – Belgium at Heart<\/p>\n

<\/p>\n

Special Awards<\/h3>\n

Future Proof Awards – by Club33<\/strong><\/span><\/h4>\n

Winner<\/strong>: De 7 by Mediafin<\/p>\n

<\/p>\n

Advertising Brand of the Year – by AMMA Final Jury<\/strong><\/span><\/h4>\n

Winner<\/strong>: hey! by Orange Belgium<\/p>\n

<\/p>\n

Media Personality of the Year – by CommPass Board & AMMA Final Jury<\/strong><\/span><\/h4>\n

Winner<\/strong>: Raad voor Reclame \/ Conseil de la Publicit\u00e9<\/p>\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

De AMMA 2026 bekroonde opnieuw de beste mediacampagnes, strategie\u00ebn en spelers van het jaar in Belgi\u00eb, met winnaars in 14 categorie\u00ebn en meerdere speciale awards die de innovatie en kwaliteit binnen de sector onderstrepen.<\/p>\n","protected":false},"author":5792,"featured_media":309554,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","footnotes":""},"categories":[5666,9339],"tags":[5747,5677],"class_list":["post-309535","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events-nl","category-news-nl","tag-amma-awards","tag-commpass","entry","cat-5666-id"],"acf":[],"aioseo_notices":[],"fimg_url":"https:\/\/be.themedialeader.com\/wp-content\/uploads\/2026\/06\/amma-2026.png","publishpress_future_action":{"enabled":false,"date":"2026-06-12 22:16:55","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category"},"_links":{"self":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/posts\/309535"}],"collection":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/users\/5792"}],"replies":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/comments?post=309535"}],"version-history":[{"count":27,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/posts\/309535\/revisions"}],"predecessor-version":[{"id":309660,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/posts\/309535\/revisions\/309660"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/media\/309554"}],"wp:attachment":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/media?parent=309535"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/categories?post=309535"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tags?post=309535"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}