{"id":308167,"date":"2026-04-22T12:29:23","date_gmt":"2026-04-22T10:29:23","guid":{"rendered":"https:\/\/be.themedialeader.com\/?p=308167"},"modified":"2026-04-23T10:41:30","modified_gmt":"2026-04-23T08:41:30","slug":"de-lijn-en-embuild-winnen-via-radiospots-2025","status":"publish","type":"post","link":"https:\/\/be.themedialeader.com\/nl\/de-lijn-en-embuild-winnen-via-radiospots-2025\/","title":{"rendered":"De Lijn en Embuild winnen de Soniq Sweet Spot 2025"},"content":{"rendered":"<p><strong>Elk kwartaal beloont VIA een nieuwe radiospot waarin originaliteit, creativiteit, productiewaarde en helderheid samenkomen. Onder de kwartaalwinnaars van 2025 heeft de jury vervolgens een podium gekozen voor de Nederlandstalige en de Franstalige spots.<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft\" src=\"https:\/\/thinkvia.be\/wp-content\/uploads\/2026\/04\/Sweetspot-2026.png\" width=\"240\" height=\"240\" \/><\/p>\n<p><span data-olk-copy-source=\"MessageBody\">In het noorden van het land gaat het goud naar <strong>De Lijn<\/strong>\u00a0(agentschap : Accenture Song), het zilver naar Helan (AKQA Brussels) en het brons naar Neckermann (Lucy Agency).<\/span><\/p>\n<p>In het zuiden ging <strong>Embuild<\/strong>\u00a0met het goud aan de haal (Kwin Agency), zilver was voor Europabank (June 20) en het brons voor Yuzzu (egghunter).<\/p>\n<p><a target=\"_blank\" rel=\"noopener\" href=\"https:\/\/thinkvia.be\/soniq\/\">Luister hier naar de spots.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>VIA bekroont elk kwartaal de beste radiospots en selecteerde uit de winnaars van 2025 per taalregio een top drie. In Vlaanderen wint De Lijn goud, terwijl in Walloni\u00eb Embuild de eerste plaats behaalt.<\/p>\n","protected":false},"author":5792,"featured_media":308169,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","footnotes":""},"categories":[9506,9339],"tags":[6212,26253,31554,31553,23430,6161,5839,7383],"class_list":["post-308167","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-campaigns-nl","category-news-nl","tag-de-lijn","tag-embuild-2","tag-europabank","tag-helan","tag-neckermann-2","tag-soniq-sweet-spot","tag-via","tag-yuzzu","entry","cat-9506-id"],"acf":[],"aioseo_notices":[],"fimg_url":"https:\/\/be.themedialeader.com\/wp-content\/uploads\/2026\/04\/Soniq-Sweet-Spots-2025.png","publishpress_future_action":{"enabled":false,"date":"2026-06-20 10:35:46","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category"},"_links":{"self":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/posts\/308167"}],"collection":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/users\/5792"}],"replies":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/comments?post=308167"}],"version-history":[{"count":5,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/posts\/308167\/revisions"}],"predecessor-version":[{"id":308214,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/posts\/308167\/revisions\/308214"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/media\/308169"}],"wp:attachment":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/media?parent=308167"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/categories?post=308167"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tags?post=308167"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}