{"id":307012,"date":"2026-03-17T14:09:46","date_gmt":"2026-03-17T13:09:46","guid":{"rendered":"https:\/\/be.themedialeader.com\/?p=307012"},"modified":"2026-04-16T13:51:54","modified_gmt":"2026-04-16T11:51:54","slug":"best-brands-awards-2026-dit-zijn-de-favoriete-merken-van-belgie","status":"publish","type":"post","link":"https:\/\/be.themedialeader.com\/nl\/best-brands-awards-2026-dit-zijn-de-favoriete-merken-van-belgie\/","title":{"rendered":"Best Brands Awards 2026: dit zijn de favoriete merken van Belgi\u00eb"},"content":{"rendered":"

Op 12 maart vond in de Docks Dome in Brussel de 11de editie van de\u00a0Best Brands Awards\u00a0plaats. Tijdens een feestelijk gala werden de favoriete merken van de Belgische consument onthuld. De awards, een initiatief van\u00a0Serviceplan Group\u00a0en\u00a0NielsenIQ, bekronen de merken die het nauwst aan het hart liggen van de Belg.<\/strong><\/p>\n

Uniek aan deze prijzen is dat de winnaars uitsluitend door de consument worden bepaald. In Belgi\u00eb worden merken beoordeeld op twee criteria: Share of Wallet (economisch succes) en Share of Soul (emotionele band).\u00a0Voor deze 11de editie werden meer dan\u00a04.000 Belgische consumenten\u00a0bevraagd. Zij beoordeelden ruim\u00a0271 merken in 20 categorie\u00ebn.<\/p>\n

Philips<\/strong> en Samsung<\/strong> kwamen als grote winnaars uit de bus. Philips behaalde een dubbelslag door gekroond te worden tot zowel Best Food Preparation Brand<\/em> als Best Personal Care Appliances Brand<\/em>. Samsung domineerde de ranglijst met maar liefst vier awards. Het merk won in de categorie\u00ebn Best IT Peripheral Brand<\/em> en Best Screen Technology (TV) Brand<\/em>, pakte de prijs voor Best Experience Brand<\/em> en mocht uiteindelijk de meest prestigieuze titel mee naar huis nemen: Best Overall Brand<\/em>.<\/p>\n

Peter Vande Graveele<\/strong>, Managing Partner bij Serviceplan Group Belux: “De toekomst van branding gaat niet over de keuze tussen menselijke of kunstmatige intelligentie, maar over de combinatie ervan. De sterkste merken gebruiken technologie om creativiteit te vergroten en relaties te verdiepen, zonder te verliezen wat hen menselijk maakt.”<\/em><\/p>\n

De winnaars<\/h3>\n
    \n
  • Best Automotive Brand\u2192 BMW<\/li>\n
  • Best Coffee Brand \u2192 Douwe Egberts<\/li>\n
  • Best Cookie Brand\u2192 Lotus<\/li>\n
  • Best Dairy Food Brand\u2192 Brugge Kaas<\/li>\n
  • Best E-Bike Brand\u2192 Gazelle<\/li>\n
  • Best Food Preparation Brand\u2192 Philips<\/li>\n
  • Best Frozen Dessert Brand\u2192 Magnum<\/li>\n
  • Best Personal Care Products Brand\u2192 Nivea<\/li>\n
  • Best Home Comfort Brand\u2192 Mr. Proper<\/li>\n
  • Best Garden Care Brand\u2192 DCM<\/li>\n
  • Best IT Peripheral Brand\u2192 Samsung<\/li>\n
  • Best Large Household Appliances Brand\u2192 Miele<\/li>\n
  • Best Personal Care Appliances Brand\u2192 Philips<\/li>\n
  • Best Powered Gardening Brand\u2192 Bosch<\/li>\n
  • Best Retail DIY & Garden Brand\u2192 Hubo<\/li>\n
  • Best Retail Electro Brand\u2192 Bol.com<\/li>\n
  • Best Retail FMCG Brand\u2192 Colruyt<\/li>\n
  • Best Screen Technology (TV) Brand\u2192 Samsung<\/li>\n
  • Best Spreads, Sauces & Condiments Brand\u2192 Devos Lemmens<\/li>\n
  • Best Sport & Energy Drink Brand\u2192 Red Bull<\/li>\n
  • Best Experience Brand\u2192 Samsung<\/li>\n
  • Best Overall Brand\u2192 Samsung<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"

    Op 12 maart vond in de Docks Dome in Brussel de 11de editie van de\u00a0Best Brands Awards\u00a0plaats. De awards, een initiatief van\u00a0Serviceplan Group\u00a0en\u00a0NielsenIQ, bekronen de favoriete merken van de Belgische consument. Philips en Samsung kwamen als grote winnaars uit de bus.<\/p>\n","protected":false},"author":5776,"featured_media":307013,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_FSMCFIC_featured_image_caption":"Peter Vande Graveele, Managing Partner van Serviceplan Group Belux, op het podium van de Best Brands Awards. \u00a9 Serviceplan Group","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","footnotes":""},"categories":[5666,9339],"tags":[5795,5629,5902,8794,31786],"class_list":["post-307012","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events-nl","category-news-nl","tag-best-brands-awards","tag-peter-vande-graveele-2","tag-philips","tag-samsung-2","tag-serviceplan-group-nl","entry","cat-5666-id"],"acf":[],"aioseo_notices":[],"fimg_url":"https:\/\/be.themedialeader.com\/wp-content\/uploads\/2026\/03\/best-brands-peter.png","publishpress_future_action":{"enabled":false,"date":"2026-05-09 15:53:59","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category"},"_links":{"self":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/posts\/307012"}],"collection":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/users\/5776"}],"replies":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/comments?post=307012"}],"version-history":[{"count":3,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/posts\/307012\/revisions"}],"predecessor-version":[{"id":307018,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/posts\/307012\/revisions\/307018"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/media\/307013"}],"wp:attachment":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/media?parent=307012"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/categories?post=307012"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tags?post=307012"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}