{"id":306738,"date":"2026-03-06T11:13:38","date_gmt":"2026-03-06T10:13:38","guid":{"rendered":"https:\/\/be.themedialeader.com\/?p=306738"},"modified":"2026-03-06T11:51:15","modified_gmt":"2026-03-06T10:51:15","slug":"trustmedia-lanceert-trustiq-genai-gestuurde-targeting-met-datasegmenten-op-maat-van-elke-campagne","status":"publish","type":"post","link":"https:\/\/be.themedialeader.com\/nl\/trustmedia-lanceert-trustiq-genai-gestuurde-targeting-met-datasegmenten-op-maat-van-elke-campagne\/","title":{"rendered":"Trustmedia lanceert TrustIQ: GenAI-gestuurde targeting met datasegmenten op maat van elke campagne"},"content":{"rendered":"<p><strong>Trustmedia, de reclameregie van De Tijd en L\u2019Echo, introduceert TrustIQ: een GenAI-gedreven targetingoplossing die adverteerders helpt om effici\u00ebnter, effectiever \u00e9n sneller de juiste doelgroepen te bereiken binnen het ecosysteem van Mediafins nieuwsmerken.<\/strong><\/p>\n<p>TrustIQ interpreteert de briefing van de klant en zet de campagnedoelstellingen meteen om in een concreet datagedreven targetingvoorstel, op basis van first-party data gecombineerd met de contextuele mogelijkheden van de nieuwsmerken op alle platformen.<\/p>\n<p>De geavanceerde technologie analyseert instant honderden audience- en contextsegmenten, controleert realtime de beschikbare inventory en bouwt de meest performante combinaties op. De doordacht opgebouwde segmenten worden meteen ge\u00efntegreerd in de campagne-opzet en staan garant voor het behalen van de campagnedoelstellingen.<\/p>\n<p><strong>Katrien Berte<\/strong>, Data Product Manager bij Trustmedia: <em>\u201cAdverteerders verwachten vandaag snelheid, precisie en transparantie. Met TrustIQ versterken we onze data-expertise met een AI-laag die complexe data onmiddellijk omzet in heldere aanbevelingen op maat van de briefing van de adverteerder. Die innovatie bleef ook internationaal niet onopgemerkt: TrustIQ is genomineerd voor een INMA Award in de categorie Best Use of Generative AI.\u201d<\/em><\/p>\n<p><iframe loading=\"lazy\" title=\"TrustIQ\" src=\"https:\/\/player.vimeo.com\/video\/1157496223?dnt=1&amp;app_id=122963\" width=\"750\" height=\"422\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Trustmedia, de reclameregie van De Tijd en L\u2019Echo, introduceert TrustIQ: een GenAI-gedreven targetingoplossing die adverteerders helpt om effici\u00ebnter, effectiever \u00e9n sneller de juiste doelgroepen te bereiken binnen het ecosysteem van Mediafins nieuwsmerken.<\/p>\n","protected":false},"author":5776,"featured_media":306739,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","footnotes":""},"categories":[5664],"tags":[20379,5693,31852,5694],"class_list":["post-306738","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-nl","tag-katrien-berte-2","tag-mediafin","tag-trustiq","tag-trustmedia","entry","cat-5664-id"],"acf":[],"aioseo_notices":[],"fimg_url":"https:\/\/be.themedialeader.com\/wp-content\/uploads\/2026\/03\/trustiq.png","publishpress_future_action":{"enabled":false,"date":"2026-05-04 18:35:22","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category"},"_links":{"self":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/posts\/306738"}],"collection":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/users\/5776"}],"replies":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/comments?post=306738"}],"version-history":[{"count":1,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/posts\/306738\/revisions"}],"predecessor-version":[{"id":306741,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/posts\/306738\/revisions\/306741"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/media\/306739"}],"wp:attachment":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/media?parent=306738"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/categories?post=306738"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tags?post=306738"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}