{"id":306625,"date":"2026-02-27T09:55:58","date_gmt":"2026-02-27T08:55:58","guid":{"rendered":"https:\/\/be.themedialeader.com\/?p=306625"},"modified":"2026-02-27T10:03:17","modified_gmt":"2026-02-27T09:03:17","slug":"neckermann-en-colora-winnen-de-soniq-sweet-spot-q4","status":"publish","type":"post","link":"https:\/\/be.themedialeader.com\/nl\/neckermann-en-colora-winnen-de-soniq-sweet-spot-q4\/","title":{"rendered":"Neckermann en Colora winnen de Soniq Sweet Spot Q4"},"content":{"rendered":"<p>In Vlaanderen werd de radiocampagne van Neckermann door de jury geprezen. Deze spot, die meteen herkenbaar is aan zijn muzikale signatuur, werd gewaardeerd om zijn aandachttrekkende kracht en doeltreffendheid. De campagne werd bedacht door Lucy Agency en geproduceerd door Cobra Radio Brewery.<\/p>\n<p>Het is een spot met typisch Belgische humor die als grote winnaar uit de bus komt bij de Franstalige Soniq Sweet Spot-prijs voor het vierde kwartaal van 2025. Het gaat om Colora en zijn klant die dol is op de kleur van zijn paard. Het bureau About Brands heeft deze surrealistische spot perfect op de buis gebracht. Sonhouse stond in voor de productie.<\/p>\n<p><a target=\"_blank\" rel=\"noopener\" href=\"https:\/\/thinkvia.be\/soniq-sweet-spot-q4-2025\/\">Beluister de spots hier.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In Vlaanderen werd de radiocampagne van Neckermann, bedacht door Lucy Agency, door de jury geprezen. Aan Franstalige kant vielen Colora en het bureau About Brands in de prijzen.<\/p>\n","protected":false},"author":5776,"featured_media":303064,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","footnotes":""},"categories":[9506,9339],"tags":[31850,23430,6161,5839],"class_list":["post-306625","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-campaigns-nl","category-news-nl","tag-colora","tag-neckermann-2","tag-soniq-sweet-spot","tag-via","entry","cat-9506-id"],"acf":[],"aioseo_notices":[],"fimg_url":"https:\/\/be.themedialeader.com\/wp-content\/uploads\/2025\/11\/soniq-sweet-spot-.png","publishpress_future_action":{"enabled":false,"date":"2026-05-05 19:18:38","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category"},"_links":{"self":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/posts\/306625"}],"collection":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/users\/5776"}],"replies":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/comments?post=306625"}],"version-history":[{"count":1,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/posts\/306625\/revisions"}],"predecessor-version":[{"id":306626,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/posts\/306625\/revisions\/306626"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/media\/303064"}],"wp:attachment":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/media?parent=306625"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/categories?post=306625"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tags?post=306625"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}