{"id":306270,"date":"2026-02-20T10:08:40","date_gmt":"2026-02-20T09:08:40","guid":{"rendered":"https:\/\/be.themedialeader.com\/?p=306270"},"modified":"2026-02-20T13:46:44","modified_gmt":"2026-02-20T12:46:44","slug":"pmg-test-nieuw-printconcept-met-artsenkrant","status":"publish","type":"post","link":"https:\/\/be.themedialeader.com\/nl\/pmg-test-nieuw-printconcept-met-artsenkrant\/","title":{"rendered":"PMG test nieuw printconcept met Artsenkrant"},"content":{"rendered":"<article class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [&amp;:has([data-writing-block])&gt;*]:pointer-events-auto scroll-mt-(--header-height)\" dir=\"auto\" tabindex=\"-1\" data-turn-id=\"a05d5125-4249-4029-9ccd-a6d58f20eeeb\" data-testid=\"conversation-turn-15\" data-scroll-anchor=\"false\" data-turn=\"user\"><\/article>\n<article class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [&amp;:has([data-writing-block])&gt;*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" tabindex=\"-1\" data-turn-id=\"request-WEB:abee9708-02ec-4da2-9d5c-d5305c16c6d6-7\" data-testid=\"conversation-turn-16\" data-scroll-anchor=\"true\" data-turn=\"assistant\">\n<div class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] @w-sm\/main:[--thread-content-margin:--spacing(6)] @w-lg\/main:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\">\n<div class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" tabindex=\"-1\">\n<div class=\"flex max-w-full flex-col grow\">\n<div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+&amp;]:mt-1\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"7d8b5d55-6052-40bb-9415-cf9090bc4461\" data-message-model-slug=\"gpt-5-2\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[1px]\">\n<div class=\"markdown prose dark:prose-invert w-full wrap-break-word light markdown-new-styling\">\n<p data-start=\"49\" data-end=\"297\"><strong>Professional Media Group test met &#8216;Print 2.0&#8217; een model dat printadvertenties koppelt aan nieuwsbrieven. Het pilootproject met Artsenkrant toont een groter bereik via herhaling. Na de positieve eerste resultaten werd PMG Print 2.0 sinds 15 februari uitgerold over alle PMG-titels.<\/strong><\/p>\n<p data-start=\"49\" data-end=\"297\">De advertentiemarkt verschuift richting meer continu\u00efteit en meetbaarheid. Met <strong>PMG Print 2.0<\/strong> wil uitgever<strong> <span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Professional Media Group<\/span><\/span> (PMG)<\/strong> inspelen op die evolutie door printadvertenties structureel te koppelen aan digitale verspreiding.<\/p>\n<p data-start=\"299\" data-end=\"588\">Het concept vertrekt vanuit een eenvoudige logica: een printadvertentie stopt niet bij publicatie, maar krijgt verlenging via de nieuwsbrief van hetzelfde medium. Zonder extra materiaal of campagnemanagement verschijnen advertenties zo op meerdere contactmomenten tussen twee printnummers.<\/p>\n<p data-start=\"590\" data-end=\"921\">Als pilootproject koos PMG voor <strong><span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Artsenkrant<\/span><\/span><\/strong>, dat tweewekelijks verschijnt en aangevuld wordt met een dagelijkse nieuwsbrief. Volgens de uitgever tonen de eerste resultaten een duidelijke stijging in bereik ten opzichte van klassieke printplaatsingen, dankzij de combinatie van print en digitale herhaling.<\/p>\n<p data-start=\"923\" data-end=\"1160\">Met PMG Print 2.0 wil de uitgever het klassieke printmodel niet vervangen, maar aanvullen. Print blijft volgens PMG een medium met hoge geloofwaardigheid en aandacht, terwijl digitale kanalen zorgen voor continu\u00efteit en extra frequentie.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n","protected":false},"excerpt":{"rendered":"<p>Professional Media Group test met &#8216;Print 2.0&#8217; een model dat printadvertenties koppelt aan nieuwsbrieven. Het pilootproject met Artsenkrant toont een groter bereik via herhaling. Na de positieve eerste resultaten werd PMG Print 2.0 sinds 15 februari uitgerold over alle PMG-titels.<\/p>\n","protected":false},"author":5775,"featured_media":306271,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","footnotes":""},"categories":[5664],"tags":[7295,5843],"class_list":["post-306270","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-nl","tag-artsenkrant-le-journal-du-medecin","tag-pmg-professional-media-group","entry","cat-5664-id"],"acf":[],"aioseo_notices":[],"fimg_url":"https:\/\/be.themedialeader.com\/wp-content\/uploads\/2026\/02\/PMG.png","publishpress_future_action":{"enabled":false,"date":"2026-04-24 06:20:45","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category"},"_links":{"self":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/posts\/306270"}],"collection":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/users\/5775"}],"replies":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/comments?post=306270"}],"version-history":[{"count":4,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/posts\/306270\/revisions"}],"predecessor-version":[{"id":306312,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/posts\/306270\/revisions\/306312"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/media\/306271"}],"wp:attachment":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/media?parent=306270"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/categories?post=306270"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tags?post=306270"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}