{"id":304414,"date":"2025-12-16T12:08:34","date_gmt":"2025-12-16T11:08:34","guid":{"rendered":"https:\/\/be.themedialeader.com\/?p=304414"},"modified":"2025-12-17T10:04:16","modified_gmt":"2025-12-17T09:04:16","slug":"digizik-versterkt-havas-play-belgie","status":"publish","type":"post","link":"https:\/\/be.themedialeader.com\/nl\/digizik-versterkt-havas-play-belgie\/","title":{"rendered":"Digizik versterkt Havas Play in Belgi\u00eb"},"content":{"rendered":"<p data-start=\"223\" data-end=\"567\"><strong>Havas<\/strong> kondigt de overname aan van <strong>Digizik<\/strong>, een Belgisch bureau gespecialiseerd in entertainment, muziek en cultuur. Digizik wordt ge\u00efntegreerd in Havas Media Network\u2019s experi\u00ebnti\u00eble marketingtak Havas Play en opereert voortaan als <strong data-start=\"478\" data-end=\"505\">Digizik by Havas Play<\/strong>, waarmee de lancering van Havas Play in Belgi\u00eb een feit is.<\/p>\n<p data-start=\"569\" data-end=\"854\">Deze strategische stap breidt het wereldwijde Play-netwerk van Havas uit, dat merken helpt verbinding te maken met consumenten via hun passies: muziek, sport, gaming, mode en lifestyle. Digizik versterkt dit netwerk met zijn expertise in authentieke culturele verhalen en ervaringen.<\/p>\n<p data-start=\"856\" data-end=\"1216\">Sinds de oprichting in 2011 door<strong> Fran\u00e7ois Charles<\/strong> en <strong>Gr\u00e9gory Lefillatre<\/strong> heeft Digizik zich gevestigd als referentie in entertainmentmarketing. Het bureau werkt voor een brede klantenportefeuille, waaronder Universal Music, BNP Paribas Fortis, Red Bull, Warner Music en Casio, en produceerde evenementen met artiesten als Stromae, Ang\u00e8le en Bigflo &amp; Oli.<\/p>\n<p data-start=\"1218\" data-end=\"1444\">Met Digizik aan boord bundelt Havas Belgi\u00eb zijn mediacapaciteiten, creatieve expertise en strategisch advies, nu aangevuld met culturele creativiteit ondersteund door Converged.AI, het wereldwijde techplatform van Havas.<\/p>\n<p data-start=\"1446\" data-end=\"1699\"><em data-start=\"1446\" data-end=\"1659\">&#8220;Met Digizik bij Havas Play combineren we wereldwijde activatie-expertise met onge\u00ebvenaarde kennis van muziek, entertainment en culturele storytelling, en brengen we creatieve innovatie naar de Belgische markt&#8221;<\/em>, aldus <strong>Yannick Bollor\u00e9<\/strong>, CEO van Havas.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Havas neemt Digizik over en integreert het in Havas Play. Het bureau versterkt het netwerk met expertise in muziek, entertainment en culturele storytelling, waarmee merken authentieke verbindingen met consumenten kunnen cre\u00ebren.<\/p>\n","protected":false},"author":5775,"featured_media":304415,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_FSMCFIC_featured_image_caption":"Gr\u00e9gory Lefillatre en Fran\u00e7ois Charles, oprichters van Digizik by Havas Play. \u00a9 Havas","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","footnotes":""},"categories":[9505],"tags":[16580,31662,31663,5945,31665,7586],"class_list":["post-304414","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencies-nl","tag-digizik-2","tag-francois-charles","tag-gregory-lefillatre","tag-havas-media-belgium","tag-havas-play-nl","tag-yannick-bollore","entry","cat-9505-id"],"acf":[],"aioseo_notices":[],"fimg_url":"https:\/\/be.themedialeader.com\/wp-content\/uploads\/2025\/12\/DIGIZIK-HAVAS.png","publishpress_future_action":{"enabled":false,"date":"2026-05-13 16:25:04","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category"},"_links":{"self":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/posts\/304414"}],"collection":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/users\/5775"}],"replies":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/comments?post=304414"}],"version-history":[{"count":4,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/posts\/304414\/revisions"}],"predecessor-version":[{"id":304464,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/posts\/304414\/revisions\/304464"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/media\/304415"}],"wp:attachment":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/media?parent=304414"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/categories?post=304414"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tags?post=304414"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}