{"id":303520,"date":"2025-11-26T21:00:59","date_gmt":"2025-11-26T20:00:59","guid":{"rendered":"https:\/\/be.themedialeader.com\/?p=303520"},"modified":"2025-11-27T16:51:53","modified_gmt":"2025-11-27T15:51:53","slug":"happiness-brussels-is-grote-winnaar-boa-awards-2025","status":"publish","type":"post","link":"https:\/\/be.themedialeader.com\/nl\/happiness-brussels-is-grote-winnaar-boa-awards-2025\/","title":{"rendered":"Happiness Brussels is grote winnaar BOA Awards 2025"},"content":{"rendered":"<p><strong>De 34ste editie van de BOA\u2019s, de Best of Activation Awards, levert een oogst van 46 awards op, die over 15 verschillende bureaus worden verdeeld.<\/strong><\/p>\n<p>Woensdag 26 november vonden de <strong>Best Of Activation Awards<\/strong> plaats in Asiat Park. Daar werden ook de Best of Content Awards, de Best of Reputation Awards en de Belgian Event Awards uitgereikt.<\/p>\n<p><strong>Happiness<\/strong> neemt dit jaar de Agency of the Year Award mee naar huis, dankzij maar liefst 7 BOA\u2019s (3 Gold, 2 Silver en 2 Bronze) voor Albert Heijn (Swappen) en Burger King met twee verschillende campagnes: Lost Password en Burger to King, waarmee ze zowel bij de Client Jury als de Creative Jury scoorden.<\/p>\n<p><strong>AKQA<\/strong> volgt op de tweede plek met 6 BOA\u2019s (1 Gold, 4 Silver, waaronder een Creative Silver en 1 Bronze) met hun campagnes voor henzelf (AQUA), Helan (If I could talk to my younger self) en Takeaway.com (Caf\u2019eetjes).<\/p>\n<p><strong>VML<\/strong>\u00a0maakt de top 3 compleet met 7 BOA\u2019s, waaronder 3 Silver en 4 Bronze Awards (waaronder 1 Creative Bronze) voor OVAM (The Reverse Stand) en Child Focus met twee verschillende campagnes (Finding Juliette &amp; Little Lady Justice).<\/p>\n<p>We vermelden ook nog dat de Press Award naar <strong>mortierbrigade<\/strong> gaat voor hun campagne voor The Masked Singer voor Recupel en dat <strong>Hotel Bonka<\/strong> de Sustainability Mention mee naar huis neemt voor Fost Plus. <strong>Propaganda Goup<\/strong> en Cera krijgen een Social Impact Mention voor hun Notenkrakken-campagne.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>De 34ste BOA\u2019s belonen 46 campagnes van 15 bureaus. Happiness is Agency of the Year met 7 awards, gevolgd door AKQA en VML. Speciale vermeldingen gingen naar mortierbrigade, Hotel Bonka en Propaganda Group voor hun impactvolle campagnes.<\/p>\n","protected":false},"author":5775,"featured_media":303526,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","footnotes":""},"categories":[9505],"tags":[6480,5992,7136,6202,6127,26216,6075],"class_list":["post-303520","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencies-nl","tag-akqa-brussels","tag-boa-awards","tag-happiness-brussels","tag-hotel-bonka","tag-mortierbrigade","tag-propaganda-group-2","tag-vml-wunderman-thompson","entry","cat-9505-id"],"acf":[],"aioseo_notices":[],"fimg_url":"https:\/\/be.themedialeader.com\/wp-content\/uploads\/2025\/11\/boa-awards.png","publishpress_future_action":{"enabled":false,"date":"2026-05-05 19:18:30","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category"},"_links":{"self":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/posts\/303520"}],"collection":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/users\/5775"}],"replies":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/comments?post=303520"}],"version-history":[{"count":4,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/posts\/303520\/revisions"}],"predecessor-version":[{"id":303656,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/posts\/303520\/revisions\/303656"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/media\/303526"}],"wp:attachment":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/media?parent=303520"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/categories?post=303520"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tags?post=303520"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}