{"id":303235,"date":"2025-11-21T11:26:47","date_gmt":"2025-11-21T10:26:47","guid":{"rendered":"https:\/\/be.themedialeader.com\/?p=303235"},"modified":"2025-11-21T11:26:47","modified_gmt":"2025-11-21T10:26:47","slug":"kantar-marketing-trends-2026","status":"publish","type":"post","link":"https:\/\/be.themedialeader.com\/nl\/kantar-marketing-trends-2026\/","title":{"rendered":"Kantar Marketing Trends 2026"},"content":{"rendered":"<p><span class=\"HwtZe\" lang=\"nl\"><span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">2025 heeft bewezen dat generatieve AI meer is dan enkel snelheid en effici\u00ebntie.<\/span><\/span> Als het <span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">verstandig wordt ingezet, dan kan het merken helpen mensen beter te begrijpen en slimmere beslissingen te nemen.<\/span><\/span>  <\/span><\/p>\n<p><span class=\"HwtZe\" lang=\"nl\"><span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">Kantar heeft tien trends ge\u00efdentificeerd \u2013 sommige opkomend en andere meer gevestigd \u2013 en een visie voor het komende jaar in kaart gebracht, met onderwerpen als synthetische data, AI-besluitvorming, brand building in een tijdperk van algoritmes en de opkomst van microcommunity&#8217;s.<\/span><\/span> <\/span><\/p>\n<p><span class=\"HwtZe\" lang=\"nl\"><span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">Hoe bouwen, trainen en optimaliseren merken modellen waarop ze kunnen vertrouwen?<\/span><\/span> <span class=\"jCAhz\"><span class=\"ryNqvb\">Hoogwaardige en verantwoorde data vormen de basis voor elk van deze trends.<\/span><\/span> <\/span><\/p>\n<p>Benieuwd naar deze tien trends? Of wil u het complete rapport downloaden? <a target=\"_blank\" rel=\"noopener\" href=\"https:\/\/kantar.be\/marketing-trends-2026\">Klik dan hier.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In zijn Marketing Trends rapport heeft Kantar tien trends ge\u00efdentificeerd en een visie voor het komende jaar in kaart gebracht. Onderwerpen als synthetische data, AI-besluitvorming, brand building in een tijdperk van algoritmes en de opkomst van microcommunity&#8217;s komen aan bod.<\/p>\n","protected":false},"author":5776,"featured_media":303236,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","footnotes":""},"categories":[9395],"tags":[6486],"class_list":["post-303235","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights-nl","tag-kantar","entry","cat-9395-id"],"acf":[],"aioseo_notices":[],"fimg_url":"https:\/\/be.themedialeader.com\/wp-content\/uploads\/2025\/11\/kantar-marketing-trends-2026.png","publishpress_future_action":{"enabled":false,"date":"2026-05-13 17:13:24","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category"},"_links":{"self":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/posts\/303235"}],"collection":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/users\/5776"}],"replies":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/comments?post=303235"}],"version-history":[{"count":1,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/posts\/303235\/revisions"}],"predecessor-version":[{"id":303240,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/posts\/303235\/revisions\/303240"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/media\/303236"}],"wp:attachment":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/media?parent=303235"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/categories?post=303235"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tags?post=303235"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}