{"id":302779,"date":"2025-11-10T15:49:57","date_gmt":"2025-11-10T14:49:57","guid":{"rendered":"https:\/\/be.themedialeader.com\/?p=302779"},"modified":"2025-12-01T14:26:44","modified_gmt":"2025-12-01T13:26:44","slug":"ca-en-mediaplus-lanceren-made-to-go-outside-een-campagne-waar-reclame-en-beleving-naadloos-in-elkaar-overlopen","status":"publish","type":"post","link":"https:\/\/be.themedialeader.com\/nl\/ca-en-mediaplus-lanceren-made-to-go-outside-een-campagne-waar-reclame-en-beleving-naadloos-in-elkaar-overlopen\/","title":{"rendered":"C&#038;A en Mediaplus lanceren \u201cMade to go outside\u201d, een campagne waar reclame en beleving naadloos in elkaar overlopen"},"content":{"rendered":"<p data-start=\"0\" data-end=\"228\">Met \u201cMade to go outside\u201d lanceren <strong data-start=\"38\" data-end=\"45\">C&amp;A<\/strong> en <strong data-start=\"49\" data-end=\"70\">Mediaplus Belgium<\/strong> hun herfst-\/wintercampagne die mode de straat op brengt. De focus ligt op de outdoorcollectie, met een nationale campagne via tv, digitaal, print en affichage.<\/p>\n<p data-start=\"230\" data-end=\"481\">De campagne van Mediaplus Belgium, het mediabureau van <strong data-start=\"344\" data-end=\"371\">Serviceplan Belux<\/strong>, combineert een multi-platform videostrategie (TV, BVOD, YouTube, sociale media) met native content in diverse vrouwentijdschriften en modetitels. Vooral het OOH-gedeelte springt in het oog.<\/p>\n<p data-start=\"483\" data-end=\"864\">Op drie drukbezochte locaties &#8211; Westland Shopping, Wijnegem Shopping Center en de Brusselse Nieuwstraat &#8211; transformeren kleine 2m\u00b2-expositieruimtes bushokjes en reclamepanelen tot levende etalages. Achter doorzichtige wanden worden echte parkas, jassen en bodywarmers in waterdichte, verlichte structuren getoond, waardoor de grens tussen media en winkel vervaagt.<\/p>\n<p data-start=\"866\" data-end=\"1239\" data-is-last-node=\"\" data-is-only-node=\"\">Met deze hybride installaties wil C&amp;A de merkbeleving dichter bij de consument brengen door reclameruimte om te vormen tot een tastbare ervaring. Door creatie, media en retaildesign te combineren, verkennen C&amp;A en Mediaplus een vorm van experi\u00ebnti\u00eble OOH, aansluitend bij een bredere trend: affichage dat niet alleen toont, maar de merkbeleving actief laat ervaren.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>C&#038;A en Mediaplus brengen mode de straat op met \u201cMade to go outside\u201d: een nationale campagne met tv, digitaal, print \u00e9n interactieve OOH-etalages die reclame omzet in een tastbare merkervaring.<\/p>\n","protected":false},"author":5775,"featured_media":302749,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","footnotes":""},"categories":[9506,9339],"tags":[13571,5575,5646],"class_list":["post-302779","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-campaigns-nl","category-news-nl","tag-ca-2","tag-mediaplus-2","tag-serviceplan-2","entry","cat-9506-id"],"acf":[],"aioseo_notices":[],"fimg_url":"https:\/\/be.themedialeader.com\/wp-content\/uploads\/2025\/11\/Made-to-go-outside-1568x882.jpg","publishpress_future_action":{"enabled":false,"date":"2026-06-28 09:14:57","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category"},"_links":{"self":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/posts\/302779"}],"collection":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/users\/5775"}],"replies":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/comments?post=302779"}],"version-history":[{"count":3,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/posts\/302779\/revisions"}],"predecessor-version":[{"id":302812,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/posts\/302779\/revisions\/302812"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/media\/302749"}],"wp:attachment":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/media?parent=302779"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/categories?post=302779"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tags?post=302779"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}