{"id":302774,"date":"2025-11-10T15:15:15","date_gmt":"2025-11-10T14:15:15","guid":{"rendered":"https:\/\/be.themedialeader.com\/?p=302774"},"modified":"2025-11-12T15:27:25","modified_gmt":"2025-11-12T14:27:25","slug":"het-bam-iab-afterwork-verkent-de-toekomst-van-adverteren-op-connected-tv","status":"publish","type":"post","link":"https:\/\/be.themedialeader.com\/nl\/het-bam-iab-afterwork-verkent-de-toekomst-van-adverteren-op-connected-tv\/","title":{"rendered":"Het BAM IAB Afterwork verkent de toekomst van adverteren op Connected TV"},"content":{"rendered":"<p data-start=\"0\" data-end=\"349\">Op 26 november van 17u tot 19u organiseert <strong data-start=\"52\" data-end=\"59\">BAM<\/strong> een nieuwe editie van zijn <strong data-start=\"87\" data-end=\"108\">IAB Afterwork 5@7<\/strong>, dit keer rond Connected TV (CTV). Het event is een ontmoetingspunt voor professionals die willen ontdekken hoe dit hybride kanaal de mediastrategie herdefinieert, tussen de precisie van digitaal en de narratieve kracht van televisie.<\/p>\n<p data-start=\"351\" data-end=\"610\">Op het programma staan keynotes van internationale experts (IAB Europe, LiveRamp, WPP), twee panelgesprekken over meting, targeting en creatieve formats (met het CIM, The Trade Desk, Proximus Group, RMB en DPG Media), en natuurlijk volop netwerkgelegenheid.<\/p>\n<p data-start=\"612\" data-end=\"875\" data-is-last-node=\"\" data-is-only-node=\"\">Dankzij de opmars van streaming en connected screens wordt CTV steeds meer een innovatief advertentieterrein. Het debat belooft zowel strategisch als technisch te zijn, met aandacht voor personalisatiemogelijkheden \u00e9n uitdagingen rond privacy en meetbaarheid.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Op 26 november in Brussel staat de BAM IAB Afterwork 5@7 in het teken van Connected TV, met experts van IAB Europe, LiveRamp, WPP, CIM, The Trade Desk, Proximus, RMB en DPG Media die debatteren over meting, targeting en creatie.<\/p>\n","protected":false},"author":5775,"featured_media":302741,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","footnotes":""},"categories":[5664,9339],"tags":[5754,5657,5718,6376,7075,5882,5587,31409,7613],"class_list":["post-302774","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-nl","category-news-nl","tag-bam-belgian-association-of-marketing","tag-cim-2","tag-dpg-media","tag-iab-europe","tag-liveramp","tag-proximus","tag-rmb-2","tag-the-trade-desk-nl","tag-wpp-2","entry","cat-5664-id"],"acf":[],"aioseo_notices":[],"fimg_url":"https:\/\/be.themedialeader.com\/wp-content\/uploads\/2025\/11\/BAM-IAB-Aftework.jpg","publishpress_future_action":{"enabled":false,"date":"2026-05-13 15:25:29","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category"},"_links":{"self":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/posts\/302774"}],"collection":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/users\/5775"}],"replies":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/comments?post=302774"}],"version-history":[{"count":4,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/posts\/302774\/revisions"}],"predecessor-version":[{"id":302807,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/posts\/302774\/revisions\/302807"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/media\/302741"}],"wp:attachment":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/media?parent=302774"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/categories?post=302774"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tags?post=302774"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}