{"id":302681,"date":"2025-11-07T07:07:18","date_gmt":"2025-11-07T06:07:18","guid":{"rendered":"https:\/\/be.themedialeader.com\/?p=302681"},"modified":"2025-11-07T10:00:20","modified_gmt":"2025-11-07T09:00:20","slug":"bpx-stelt-vraag-die-blijft-hangen-is-14-seconde-aandacht-genoeg","status":"publish","type":"post","link":"https:\/\/be.themedialeader.com\/nl\/bpx-stelt-vraag-die-blijft-hangen-is-14-seconde-aandacht-genoeg\/","title":{"rendered":"BPX stelt vraag die blijft hangen: is 1,4 seconde aandacht genoeg?"},"content":{"rendered":"<p>Met een nieuwe nationale campagne zet <strong>BPX<\/strong> (Belgian Publishing Xperience) adverteerders aan het denken over wat aandacht vandaag \u00e9cht waard is. Terwijl Big Tech clicks, views en impressions blijft tellen, benadrukt BPX dat \u00e9chte merkimpact ontstaat waar mensen blijven kijken, lezen en voelen.<\/p>\n<p>\u201c<em>Merken groeien niet op vluchtige views, maar in omgevingen waar mensen blijven hangen bij wat ze lezen, <\/em><em>zien en voelen<\/em>\u201d, zegt <strong>Gauthier Elslander<\/strong>, Managing Director van BPX.<\/p>\n<p>De <a target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.bpxmedia.be\/journal\/1-4-seconde\">campagne<\/a> loopt deze week in Belgische kranten, magazines en digitale titels van <strong>DPG Media<\/strong>, <strong>IPM<\/strong>, <strong>Mediahuis<\/strong>, <strong>Rossel<\/strong> en <strong>Roularta<\/strong>. Ze pleit voor duurzame aandacht, lokale context en journalistiek die merken versterkt met vertrouwen. \u2028Deze campagne werd mede mogelijk gemaakt door <strong>Defiant<\/strong>, de strategische en creatieve partner van BPX.<\/p>\n<p><a target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.bpxmedia.be\/journal\/1-4-seconde\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/be.themedialeader.com\/wp-content\/uploads\/2025\/11\/bpx-nl.png\" alt=\"https:\/\/be.themedialeader.com\/wp-content\/uploads\/2025\/11\/bpx-nl.png\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>BPX lanceert een nationale campagne over de \u00e9chte waarde van aandacht. Niet clicks of views, maar waar mensen \u00e9cht kijken, lezen en voelen groeit merkimpact. Te zien in de media van DPG Media, IPM, Mediahuis, Rossel en Roularta.<\/p>\n","protected":false},"author":5775,"featured_media":302685,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","footnotes":""},"categories":[5664,9339],"tags":[31492,31491,6458],"class_list":["post-302681","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-nl","category-news-nl","tag-belgian-publishing-xperience-bpx-nl","tag-defiant-nl","tag-gauthier-elslander","entry","cat-5664-id"],"acf":[],"aioseo_notices":[],"fimg_url":"https:\/\/be.themedialeader.com\/wp-content\/uploads\/2025\/11\/Belgian-Publishing-Xperience-1.png","publishpress_future_action":{"enabled":false,"date":"2026-05-13 17:13:38","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category"},"_links":{"self":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/posts\/302681"}],"collection":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/users\/5775"}],"replies":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/comments?post=302681"}],"version-history":[{"count":7,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/posts\/302681\/revisions"}],"predecessor-version":[{"id":302715,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/posts\/302681\/revisions\/302715"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/media\/302685"}],"wp:attachment":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/media?parent=302681"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/categories?post=302681"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tags?post=302681"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}