{"id":302319,"date":"2025-10-23T23:25:41","date_gmt":"2025-10-23T21:25:41","guid":{"rendered":"https:\/\/be.themedialeader.com\/?p=302319"},"modified":"2025-10-24T11:47:13","modified_gmt":"2025-10-24T09:47:13","slug":"elanco-animal-health-kiest-initiative-als-nieuw-mediabureau-voor-belgie-en-nederland","status":"publish","type":"post","link":"https:\/\/be.themedialeader.com\/nl\/elanco-animal-health-kiest-initiative-als-nieuw-mediabureau-voor-belgie-en-nederland\/","title":{"rendered":"Elanco Animal Health kiest Initiative als nieuw mediabureau voor Belgi\u00eb en Nederland"},"content":{"rendered":"<p><strong>Elanco Animal Health<\/strong> kiest voor <strong>Initiative<\/strong> (onderdeel van <strong>IPG Mediabrands<\/strong>) als nieuw mediabureau in Belgi\u00eb en Nederland. Belgi\u00eb neemt de lead voor beide landen, in nauwe samenwerking met het Elanco-team.<\/p>\n<p>De keuze ligt in lijn met Frankrijk, waar Elanco al samenwerkt met Initiative, en zorgt voor \u00e9\u00e9n consistente mediastrategie over de landsgrenzen heen. De samenwerking gaat officieel van start op 1 januari 2026.<\/p>\n<p>Elanco Animal Health is een farmaceutisch bedrijf dat medicijnen en vaccinaties voor huisdieren en vee produceert.<\/p>\n<p><strong>Ivana Vilusic<\/strong>, Managing Director Initiative Belgium: \u201c<em>Met een slimme, datagedreven aanpak gaan we impact maken waar het telt: zichtbaarheid, groei en meetbaar resultaat in de Benelux.<\/em>\u201d<\/p>\n<p><strong>Axelle Petit<\/strong>, Chief Commercial Officer bij IPG Mediabrands: \u201c<em>De komende maanden zetten we alles op alles om de samenwerking soepel en krachtig op te starten. Een goed begin is cruciaal, dus we zorgen voor een sterke onboarding, nauwe afstemming met alle teams en een helder plan richting 2026.<\/em>\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>De keuze ligt in lijn met Frankrijk, waar Elanco al samenwerkt met Initiative, en zorgt voor \u00e9\u00e9n consistente mediastrategie over de landsgrenzen heen. De samenwerking gaat officieel van start op 1 januari 2026.<\/p>\n","protected":false},"author":5776,"featured_media":302325,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","footnotes":""},"categories":[9505,9339],"tags":[19592,31443,7142,6459,7538],"class_list":["post-302319","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencies-nl","category-news-nl","tag-axelle-petit-2","tag-elanco-animal-health","tag-initiative-media-belgium","tag-ipg-mediabrands","tag-ivana-vilusic","entry","cat-9505-id"],"acf":[],"aioseo_notices":[],"fimg_url":"https:\/\/be.themedialeader.com\/wp-content\/uploads\/2025\/10\/initiative.png","publishpress_future_action":{"enabled":false,"date":"2026-05-14 03:18:07","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category"},"_links":{"self":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/posts\/302319"}],"collection":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/users\/5776"}],"replies":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/comments?post=302319"}],"version-history":[{"count":2,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/posts\/302319\/revisions"}],"predecessor-version":[{"id":302336,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/posts\/302319\/revisions\/302336"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/media\/302325"}],"wp:attachment":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/media?parent=302319"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/categories?post=302319"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tags?post=302319"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}