{"id":284144,"date":"2024-08-07T10:46:30","date_gmt":"2024-08-07T08:46:30","guid":{"rendered":"https:\/\/be.themedialeader.com\/dentsu-ooh-trend-report-2024\/"},"modified":"2025-09-08T14:09:25","modified_gmt":"2025-09-08T12:09:25","slug":"dentsu-ooh-trend-report-2024","status":"publish","type":"post","link":"https:\/\/be.themedialeader.com\/nl\/dentsu-ooh-trend-report-2024\/","title":{"rendered":"Dentsu: OOH Trend Report 2024"},"content":{"rendered":"<p>Dit trendrapport van Dentsu, ontwikkeld in samenwerking met Ocean Outdoor, JCDecaux, Global Media en Clear Channel, biedt inzichten in hoe geavanceerde data-integratie en nieuwe methodologie\u00ebn de planning en uitvoering van campagnes revolutioneren.<\/p>\n<p>Ook wordt de kracht van digital out-of-home (DOOH) nogmaals besproken, net als het gebruik van fake out-of-home (FOOH) en influencers als volwaardige media-inkopers.<\/p>\n<p><a target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.dentsu.com\/nl\/nl\/reports\/out_of_home_trend_report_2024_4bc5d4e\">Download het rapport hier.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dit trendrapport van Dentsu, ontwikkeld in samenwerking met Ocean Outdoor, JCDecaux, Global Media en Clear Channel, biedt inzichten in hoe geavanceerde data-integratie en nieuwe methodologie\u00ebn de planning en uitvoering van campagnes revolutioneren.<\/p>\n","protected":false},"author":5776,"featured_media":284145,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","footnotes":""},"categories":[9395],"tags":[7002,6596,8201,26870,27147,5706,27127,5572],"class_list":["post-284144","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights-nl","tag-clear-channel-international","tag-dentsu","tag-dooh-digital-out-of-home-2","tag-fooh-fake-out-of-home-2","tag-global-media-2","tag-jcdecaux","tag-ocean-outdoor-2","tag-out-of-home-2","entry","cat-9395-id"],"acf":[],"aioseo_notices":[],"fimg_url":"https:\/\/be.themedialeader.com\/wp-content\/uploads\/2024\/08\/dentsu-trend-report.png","publishpress_future_action":{"enabled":false,"date":"2026-05-13 16:22:03","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category"},"_links":{"self":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/posts\/284144"}],"collection":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/users\/5776"}],"replies":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/comments?post=284144"}],"version-history":[{"count":0,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/posts\/284144\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/media\/284145"}],"wp:attachment":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/media?parent=284144"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/categories?post=284144"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tags?post=284144"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}