{"id":284084,"date":"2024-06-07T14:16:41","date_gmt":"2024-06-07T12:16:41","guid":{"rendered":"https:\/\/be.themedialeader.com\/printpower-how-print-advertising-increases-campaign-profit\/"},"modified":"2025-09-08T14:09:22","modified_gmt":"2025-09-08T12:09:22","slug":"printpower-how-print-advertising-increases-campaign-profit","status":"publish","type":"post","link":"https:\/\/be.themedialeader.com\/nl\/printpower-how-print-advertising-increases-campaign-profit\/","title":{"rendered":"PrintPower: How print advertising increases campaign profit"},"content":{"rendered":"<p><a target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.printpower.eu\/insight\/print-advertising-has-highest-profit-roi\/\"><strong>Analysis of \u00a31,8 billion of campaigns: print advertising has highest profit ROI<\/strong><\/a><\/p>\n<p>A new study commissioned by Thinkbox in the UK provides compelling evidence for the profitability and sustained impact of print advertising.<\/p>\n<p>The study encompasses an extensive analysis of \u00a31.8 billion in media spend across 141 brands and 14 categories in the UK. Despite representing only 3,3% of the total advertising investments analysed, advertising in newspapers and magazines account for a remarkable 4,8% of the profit generated.<\/p>\n<p>On average, a pound invested in advertising returns just over \u00a34 in profit. But that\u2019s an average across a wide scope of different media investments. Specifically, print advertising yields an impressive \u00a36.36 in profit for every pound spent, outperforming other media such as linear TV (\u00a35.94) and audio (\u00a34.98).<\/p>\n<p>This outcome confirms previous studies, making print advertising one of the most effective forms of advertising in a digitally dominated industry.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-221606\" src=\"https:\/\/be.themedialeader.com\/wp-content\/uploads\/2024\/06\/thinkbox-print-advertising-roi_profit-ability2.png\" alt=\"\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A new study commissioned by Thinkbox in the UK provides compelling evidence for the profitability and sustained impact of print advertising.<\/p>\n","protected":false},"author":5776,"featured_media":284085,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","footnotes":""},"categories":[9395],"tags":[26995,26853],"class_list":["post-284084","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights-nl","tag-printpower-2","tag-thinkbox-2","entry","cat-9395-id"],"acf":[],"aioseo_notices":[],"fimg_url":"https:\/\/be.themedialeader.com\/wp-content\/uploads\/2024\/06\/printpower.png","publishpress_future_action":{"enabled":false,"date":"2026-05-13 15:25:39","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category"},"_links":{"self":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/posts\/284084"}],"collection":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/users\/5776"}],"replies":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/comments?post=284084"}],"version-history":[{"count":0,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/posts\/284084\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/media\/284085"}],"wp:attachment":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/media?parent=284084"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/categories?post=284084"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tags?post=284084"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}