{"id":278045,"date":"2025-09-04T11:32:44","date_gmt":"2025-09-04T09:32:44","guid":{"rendered":"https:\/\/be.themedialeader.com\/tova-het-cim-instrument-dat-videocampagnes-inzichtelijk-maakt\/"},"modified":"2025-09-08T13:04:37","modified_gmt":"2025-09-08T11:04:37","slug":"tova-het-cim-instrument-dat-videocampagnes-inzichtelijk-maakt","status":"publish","type":"post","link":"https:\/\/be.themedialeader.com\/nl\/tova-het-cim-instrument-dat-videocampagnes-inzichtelijk-maakt\/","title":{"rendered":"ToVA: het CIM-instrument dat videocampagnes inzichtelijk maakt \u00a0"},"content":{"rendered":"<p><span data-contrast=\"auto\"><strong>Total Video Advertising<\/strong> (<strong>ToVA<\/strong>) is het referentie-instrument van het <strong>CIM<\/strong> voor het meten en strategisch plannen van videocampagnes, zowel online als op tv. Met de <\/span><b><span data-contrast=\"auto\">Total Video Advertising-planner<\/span><\/b><span data-contrast=\"auto\"> krijgen adverteerders en mediabureaus een volledig overzicht van bereik en impact over alle schermen heen, waardoor ze hun campagnes beter kunnen sturen en optimaliseren.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<h3><b><span data-contrast=\"auto\">Hoe werkt ToVA?<\/span><\/b><\/h3>\n<p><span data-contrast=\"auto\"> In een video legt CIM Media Director <\/span><b><span data-contrast=\"auto\">Robin Florin<\/span><\/b><span data-contrast=\"auto\"> uit hoe ToVA werkt. Florin toont hoe je GRP\u2019s en impressies kunt vergelijken om het bereik van videocampagnes optimaal te benutten.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Hoe vergelijk je TV-GRP\u2019s met online impressies?\" width=\"750\" height=\"422\" src=\"https:\/\/www.youtube.com\/embed\/JwtU3l3hSjo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><span data-contrast=\"auto\">ToVA combineert verschillende databronnen: televisiedata van het <\/span><b><span data-contrast=\"auto\">TAM-panel<\/span><\/b><span data-contrast=\"auto\"> en digitale data van het <\/span><b><span data-contrast=\"auto\">DAM-panel<\/span><\/b><span data-contrast=\"auto\"> worden samengebracht in de <\/span><b><span data-contrast=\"auto\">Cross Platform Survey<\/span><\/b><span data-contrast=\"auto\">. Tijdens dit proces worden uitgebreide controles uitgevoerd: de TAM- en DAM-data worden eerst apart vergeleken met de cross-platformgegevens voordat ze worden samengevoegd, zodat een betrouwbaar totaalbeeld ontstaat.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Wat betekent dit in de praktijk? \u201c<\/span><i><span data-contrast=\"auto\">Door tv- en online data te combineren, kun je GRP\u2019s en impressies direct vergelijken en zo het bereik van je campagnes maximaal benutten<\/span><\/i><span data-contrast=\"auto\">\u201d, legt Florin uit. <\/span><\/p>\n<h3><b><span data-contrast=\"auto\">Ontdek de ervaringen van professionals<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">Op welke manier zetten media-agencies en publishers ToVA dagelijks in? In een <a target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.cim.be\/nl\/ToVA\">videoreeks op de CIM-website<\/a> delen zij hun ervaringen en inzichten, van het plannen tot het optimaliseren van videocampagnes.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>ToVA, het CIM-instrument voor tv- en online videocampagnes, geeft adverteerders en mediabureaus inzicht in bereik en impact. Professionals delen in een videoreeks hoe zij GRP\u2019s en impressies optimaal inzetten.<\/p>\n","protected":false},"author":5775,"featured_media":95440,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","footnotes":""},"categories":[5664],"tags":[5657,26230,26249,7230,6541],"class_list":["post-278045","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-nl","tag-cim-2","tag-cim-dam-2","tag-cim-tam-2","tag-cim-total-video-advertising-planner","tag-robin-florin","entry","cat-5664-id"],"acf":[],"aioseo_notices":[],"fimg_url":"https:\/\/be.themedialeader.com\/wp-content\/uploads\/2024\/02\/cim.png","publishpress_future_action":{"enabled":false,"date":"2026-05-16 19:46:24","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category"},"_links":{"self":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/posts\/278045"}],"collection":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/users\/5775"}],"replies":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/comments?post=278045"}],"version-history":[{"count":0,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/posts\/278045\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/media\/95440"}],"wp:attachment":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/media?parent=278045"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/categories?post=278045"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tags?post=278045"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}