{"id":277977,"date":"2025-08-28T08:00:09","date_gmt":"2025-08-28T06:00:09","guid":{"rendered":"https:\/\/be.themedialeader.com\/de-lijn-en-embuild-winnen-de-soniq-sweet-spot-q2\/"},"modified":"2025-09-16T16:28:11","modified_gmt":"2025-09-16T14:28:11","slug":"de-lijn-en-embuild-winnen-de-soniq-sweet-spot-q2","status":"publish","type":"post","link":"https:\/\/be.themedialeader.com\/nl\/de-lijn-en-embuild-winnen-de-soniq-sweet-spot-q2\/","title":{"rendered":"De Lijn en Embuild winnen de Soniq Sweet Spot Q2"},"content":{"rendered":"<p class=\"has-black-color has-text-color has-link-color wp-elements-687c51c54607c8783ef6d1c3baafd3ec\">De winnaars van de <strong>Soniq Sweet Spot <\/strong>award voor het tweede kwartaal van 2025 zijn bekend: <strong>De Lijn<\/strong> voor de Nederlandstalige spot en <strong>Embuild<\/strong>\u00a0(\u201cJourn\u00e9e chantiers ouverts\u201d) voor de Franstalige spot. Bovenop hun creativiteit onderscheiden deze spots zich door hun hoogwaardige geluidskwaliteit.<\/p>\n<p class=\"has-black-color has-text-color has-link-color wp-elements-9fcf7e58f707bc21aba472bff10dd6a5\">Aan Franstalige kant kwam de radiocampagne van <strong>Embuild<\/strong> als grote winnaar uit de bus. Met zijn impactvolle spot heeft <strong>Kwin Agency<\/strong> op briljante wijze het maatschappelijk belang van de bouwsector onder de aandacht van het grote publiek gebracht. <strong>WeHearDifferent<\/strong> stond in voor de productie.<\/p>\n<p class=\"has-black-color has-text-color has-link-color wp-elements-ef29b56c47608adb95aa8e9fc2fe504c\">In Vlaanderen gaat de Soniq Sweet Spot naar <strong>De Lijn<\/strong>. De campagne werd ontwikkeld door <strong>Accenture Song<\/strong> en geproduceerd door <strong>Radio Air Force<\/strong>.<\/p>\n<p><a target=\"_blank\" rel=\"noopener\" href=\"https:\/\/thinkvia.be\/soniq-sweet-spot-q2-2025\/\">Beluister de spots hier.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>De winnaars van de Soniq Sweet Spot award voor het tweede kwartaal van 2025 zijn bekend: De Lijn voor de Nederlandstalige spot en Embuild\u00a0(\u201cJourn\u00e9e chantiers ouverts\u201d) voor de Franstalige spot.<\/p>\n","protected":false},"author":5781,"featured_media":277978,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","footnotes":""},"categories":[9506],"tags":[12501,6212,26253,26209,26258,6161,5839,26237],"class_list":["post-277977","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-campaigns-nl","tag-accenture-song-2","tag-de-lijn","tag-embuild-2","tag-kwin-agency-2","tag-radio-air-force-2","tag-soniq-sweet-spot","tag-via","tag-weheardifferent-2","entry","cat-9506-id"],"acf":[],"aioseo_notices":[],"fimg_url":"https:\/\/be.themedialeader.com\/wp-content\/uploads\/2025\/08\/Soniq-Sweet-Spot-Q2.png","publishpress_future_action":{"enabled":false,"date":"2026-05-13 16:25:06","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category"},"_links":{"self":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/posts\/277977"}],"collection":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/users\/5781"}],"replies":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/comments?post=277977"}],"version-history":[{"count":1,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/posts\/277977\/revisions"}],"predecessor-version":[{"id":300653,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/posts\/277977\/revisions\/300653"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/media\/277978"}],"wp:attachment":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/media?parent=277977"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/categories?post=277977"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tags?post=277977"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}