{"id":276658,"date":"2016-09-26T13:31:06","date_gmt":"2016-09-26T11:31:06","guid":{"rendered":"https:\/\/be.themedialeader.com\/uma-ranking-2012-globale-daling-van-7-met-grote-onderlinge-verschillen\/"},"modified":"2025-09-08T11:56:24","modified_gmt":"2025-09-08T09:56:24","slug":"uma-ranking-2012-globale-daling-van-7-met-grote-onderlinge-verschillen","status":"publish","type":"post","link":"https:\/\/be.themedialeader.com\/uma-ranking-2012-globale-daling-van-7-met-grote-onderlinge-verschillen\/","title":{"rendered":"UMA Ranking 2012: Globale daling van 7% met grote onderlinge verschillen"},"content":{"rendered":"<p>Volgens cijfers van <strong>UMA<\/strong> (United Media Agencies) daalde de totale omzet in 2012 met 7% ten opzichte van 2011. Dit cijfer onthult de omvang van de crisis die de reclamemarkt treft.<\/p>\n<p>&nbsp;<\/p>\n<p>Toch verschillen de evoluties sterk naargelang het bureau. Zo neemt Space de leiding ten koste van Carat. OMD gaat van 4 naar 3 omdat Initiative van 3 naar 6 zakt. Havas Media blijft vooruitgaan en parkeert zich op plaats 4. De kleinere structuren (Maxus, Mundomedia en PHD) bevestigen hun stijgende trend die al in 2011 werd vastgesteld.<\/p>\n<p>&nbsp;<\/p>\n<p>De rangschikking per \u0091groep` blijft stabieler: Mediabrands staat nog steeds op kop en wordt nog altijd op de hielen gezeten door Aegis Media, hoewel beide een daling van 14% te slikken krijgen.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/be.themedialeader.com\/wp-content\/uploads\/UMA-company.jpg\" alt=\"\" width=\"563\" height=\"234\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/be.themedialeader.com\/wp-content\/uploads\/UMA-Group.jpg\" alt=\"\" width=\"563\" height=\"198\" \/><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Volgens cijfers van UMA (United Media Agencies) daalde de totale omzet in 2012 met 7% ten opzichte van 2011. Dit cijfer onthult de omvang van de crisis die de reclamemarkt&hellip;<\/p>\n","protected":false},"author":5776,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","footnotes":""},"categories":[5664],"tags":[23177,12406,5944,5945,7142,13230,6629,22915,6236,5781,5948,8723,12691],"class_list":["post-276658","post","type-post","status-publish","format-standard","hentry","category-media-nl","tag-aegis-media-2","tag-carat-2","tag-groupm","tag-havas-media-belgium","tag-initiative-media-belgium","tag-maxus-2","tag-mediabrands","tag-mundomedia-2","tag-omnicom-media-group","tag-phd","tag-space","tag-uma-united-media-agencies-2","tag-vizeum-2","entry","cat-5664-id"],"acf":[],"aioseo_notices":[],"fimg_url":false,"publishpress_future_action":{"enabled":false,"date":"2026-05-09 09:39:34","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category"},"_links":{"self":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/posts\/276658"}],"collection":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/users\/5776"}],"replies":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/comments?post=276658"}],"version-history":[{"count":0,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/posts\/276658\/revisions"}],"wp:attachment":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/media?parent=276658"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/categories?post=276658"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tags?post=276658"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}