{"id":275016,"date":"2016-09-26T13:31:06","date_gmt":"2016-09-26T11:31:06","guid":{"rendered":"https:\/\/be.themedialeader.com\/francois-goddet-start-met-nieuwe-structuur-en-nieuwe-initiatieven-voor-zenithoptimedia-belgie\/"},"modified":"2025-09-08T11:54:49","modified_gmt":"2025-09-08T09:54:49","slug":"francois-goddet-start-met-nieuwe-structuur-en-nieuwe-initiatieven-voor-zenithoptimedia-belgie","status":"publish","type":"post","link":"https:\/\/be.themedialeader.com\/francois-goddet-start-met-nieuwe-structuur-en-nieuwe-initiatieven-voor-zenithoptimedia-belgie\/","title":{"rendered":"Fran\u00e7ois Goddet start met nieuwe structuur en nieuwe initiatieven voor ZenithOptimedia Belgi\u00eb"},"content":{"rendered":"<p><strong>Fran\u00e7ois Goddet<\/strong>, de nieuwe CEO van <strong>ZenithOptimedia Belgi\u00eb<\/strong>, cre\u00ebert een Executive Comittee en benoemt <strong>Davy Caluwaerts<\/strong> en <strong>Karine Ysebrant<\/strong> tot Deputy Managing Director. Daarnaast neemt <strong>Philippe Cavadini<\/strong> (ex Media Brands) de functie van CFO aan. Hij zal zich ook bezighouden met de organisatie en monitoring van het agentschap.<\/p>\n<p>&nbsp;<\/p>\n<p>Het agentschap wil zich concentreren op de Return on Investment positionering en doet daarvoor beroep op diverse tools die in het wereldwijde netwerk ontwikkeld werden zoals TouchPoints norms, Socialtools, Benchtools, Audience On Demand, enz.<\/p>\n<p>&nbsp;<\/p>\n<p>Gezien de stijgende complexiteit van het medialandschap wordt de klantenservice hertekend in een structuur onder de naam <strong>Catalyst<\/strong>. De Client Manager werkt hier de strategie samen uit met vier senior experts op gebied van <em>kennis van de klant <\/em>(Strategic Planning), <em>innovatie<\/em> (Big Idea),<em> nieuwe kanalen<\/em> (Digital) en <em>data<\/em> (Business).<\/p>\n<p>&nbsp;<\/p>\n<p>Verder wordt ge\u00efnvesteerd in de ontwikkeling van talent, door een reeks opleidingen en internationale uitwisselingen.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fran\u00e7ois Goddet, de nieuwe CEO van ZenithOptimedia Belgi\u00eb, cre\u00ebert een Executive Comittee en benoemt Davy Caluwaerts en Karine Ysebrant tot Deputy Managing Director. Daarnaast neemt Philippe Cavadini (ex Media Brands)&hellip;<\/p>\n","protected":false},"author":5776,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","footnotes":""},"categories":[5664],"tags":[25748,5579,23876,12005,13313],"class_list":["post-275016","post","type-post","status-publish","format-standard","hentry","category-media-nl","tag-catalyst-2","tag-davy-caluwaerts-2","tag-francois-goddet-2","tag-karine-ysebrant-2","tag-zenith-media-2","entry","cat-5664-id"],"acf":[],"aioseo_notices":[],"fimg_url":false,"publishpress_future_action":{"enabled":false,"date":"2026-11-15 09:03:05","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category"},"_links":{"self":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/posts\/275016"}],"collection":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/users\/5776"}],"replies":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/comments?post=275016"}],"version-history":[{"count":0,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/posts\/275016\/revisions"}],"wp:attachment":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/media?parent=275016"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/categories?post=275016"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tags?post=275016"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}