{"id":264350,"date":"2018-11-28T23:01:30","date_gmt":"2018-11-28T22:01:30","guid":{"rendered":"https:\/\/be.themedialeader.com\/verslag-van-de-uma-day-door-pub-van-media-buyers-naar-audience-activators\/"},"modified":"2025-09-08T10:32:38","modified_gmt":"2025-09-08T08:32:38","slug":"verslag-van-de-uma-day-door-pub-van-media-buyers-naar-audience-activators","status":"publish","type":"post","link":"https:\/\/be.themedialeader.com\/verslag-van-de-uma-day-door-pub-van-media-buyers-naar-audience-activators\/","title":{"rendered":"Verslag van de UMA Day door PUB: van media buyers naar audience activators"},"content":{"rendered":"<p>De editie 2018 van de UMA Day &#8211; tot stand gekomen in samenwerking met Nielsen, Welcome Media, Roularta Media Group en Brightfish &#8211; stond in het teken van de toekomst.<\/p>\n<p>Dat maakte Gino Baeck, CEO van GroupM en ondervoorzitter van de UMA, duidelijk in zijn verwelkoming.<\/p>\n<p>De vereniging van mediabureaus zal de komende tijd namelijk werken rond onder meer pitch rules, viewability, het aantrekkelijk houden van het vak voor jongeren en de AVG-reglementering over e-privacy.<\/p>\n<p><a target=\"_blank\" rel=\"noopener\" href=\"https:\/\/pub.be\/van-media-buyers-naar-audience-activators\/\">Lees het volledige verslag op PUB.be.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>UMA, de vereniging van Belgische mediabureaus, zal de komende tijd werken rond onder meer pitch rules, viewability, het aantrekkelijk houden van het vak voor jongeren en de AVG-reglementering over e-privacy.<\/p>\n","protected":false},"author":5776,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","footnotes":""},"categories":[5664],"tags":[5774,5745,8723,12137],"class_list":["post-264350","post","type-post","status-publish","format-standard","hentry","category-media-nl","tag-gino-baeck","tag-pub","tag-uma-united-media-agencies-2","tag-uma-day-2","entry","cat-5664-id"],"acf":[],"aioseo_notices":[],"fimg_url":false,"publishpress_future_action":{"enabled":false,"date":"2026-11-06 14:13:08","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category"},"_links":{"self":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/posts\/264350"}],"collection":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/users\/5776"}],"replies":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/comments?post=264350"}],"version-history":[{"count":0,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/posts\/264350\/revisions"}],"wp:attachment":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/media?parent=264350"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/categories?post=264350"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tags?post=264350"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}