{"id":259124,"date":"2021-04-07T09:57:51","date_gmt":"2021-04-07T07:57:51","guid":{"rendered":"https:\/\/be.themedialeader.com\/magazine-media-euh-shoppable-content-interview-met-jonas-de-cooman\/"},"modified":"2025-09-08T09:50:01","modified_gmt":"2025-09-08T07:50:01","slug":"magazine-media-euh-shoppable-content-interview-met-jonas-de-cooman","status":"publish","type":"post","link":"https:\/\/be.themedialeader.com\/magazine-media-euh-shoppable-content-interview-met-jonas-de-cooman\/","title":{"rendered":"[Magazine Media] Euh\u2026 shoppable content? Interview met Jonas De Cooman"},"content":{"rendered":"<p><em>Tegenwoordig worden we overstelpt met nieuwe vaktermen, vaak gelinkt aan technologie. Maar waarvoor staan deze juist? En wat kunt u ermee?<\/em><\/p>\n<p><em>Magazine Media is graag uw gids en laat experts ter zake aan het woord. Jonas De Cooman, Founder &amp; CEO van Spott, legt uit wat marketeers met shoppable content aankunnen.<\/em><\/p>\n<h3>Wat is shoppable content?<\/h3>\n<p>Internet was initieel een tekstueel medium, maar het visuele wordt steeds belangrijker. Wanneer je foto\u2019s en video\u2019s interactief maakt, kan je ze als een rekruteringskanaal inzetten zodat de consument tot aankoop kan overgaan van het product dat hij op de foto of video zag.<\/p>\n<p><a target=\"_blank\" rel=\"noopener\" href=\"https:\/\/magazinemedia.be\/euh-shoppable-content\/\">Lees het volledige interview met Jonas De Cooman op de website van Magazine Media.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tegenwoordig worden we overstelpt met nieuwe vaktermen, vaak gelinkt aan technologie. Magazine Media laat experts ter zake aan het woord. Jonas De Cooman, Founder &#038; CEO van Spott, legt uit wat marketeers met shoppable content aankunnen.<\/p>\n","protected":false},"author":5775,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","footnotes":""},"categories":[5664,5665],"tags":[9959,12781,17342,17134],"class_list":["post-259124","post","type-post","status-publish","format-standard","hentry","category-media-nl","category-people-nl","tag-jonas-de-cooman","tag-magazine-media-2","tag-shoppable-content-2","tag-spott-2","entry","cat-5664-id"],"acf":[],"aioseo_notices":[],"fimg_url":false,"publishpress_future_action":{"enabled":false,"date":"2026-11-06 08:14:46","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category"},"_links":{"self":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/posts\/259124"}],"collection":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/users\/5775"}],"replies":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/comments?post=259124"}],"version-history":[{"count":0,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/posts\/259124\/revisions"}],"wp:attachment":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/media?parent=259124"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/categories?post=259124"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tags?post=259124"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}