{"id":259082,"date":"2021-04-02T12:20:29","date_gmt":"2021-04-02T10:20:29","guid":{"rendered":"https:\/\/be.themedialeader.com\/uma-day-best-media-campaigns-presentatie-van-de-genomineerde-amma-cases\/"},"modified":"2025-09-08T09:50:00","modified_gmt":"2025-09-08T07:50:00","slug":"uma-day-best-media-campaigns-presentatie-van-de-genomineerde-amma-cases","status":"publish","type":"post","link":"https:\/\/be.themedialeader.com\/uma-day-best-media-campaigns-presentatie-van-de-genomineerde-amma-cases\/","title":{"rendered":"UMA Day Best Media Campaigns: presentatie van de genomineerde AMMA-cases"},"content":{"rendered":"<p>De prestigieuze Annual of Master in Media Awards, beter gekend als de <strong>AMMA<\/strong>, vinden dit jaar virtueel plaats op donderdag 20 mei. De awards worden \u00e9\u00e9n keer per jaar uitgereikt aan mediaprofessionals en -bedrijven voor hun uitzonderlijke prestaties tijdens het afgelopen jaar.<\/p>\n<p>In samenwerking met CommPass, bood de UMA (United Media Agencies) aan iedereen de mogelijkheid alle genomineerde dossiers te ontdekken, samen met de voltallige jury in de vorm van korte videopresentaties tijdens het webinar <strong>UMA Day Best Media Campaigns<\/strong> van 1 april. Er werden dit jaar 110 dossiers ingediend in 13 categorie\u00ebn, die elk betrekking hebben op een specifiek domein van de media-expertise.<\/p>\n<p>Met Karine Ysebrant en Max Brouns als gidsen volgden de presentaties van de genomineerde cases elkaar snel op. De jury onder leiding van juryvoorzitter Christine Jean van AG Insurance (AMMA Media Advertiser of the Year 2020) en ondervoorzitster Nathalie Rahbani van De Vloer, nomineerden in elke categorie 5 cases. Op 20 april komt de jury samen in de kantoren van AG Insurance om te oordelen over de Gold, Silver &amp; Bronze awards. De voltallige jury kan geraadpleegd worden op <a target=\"_blank\" rel=\"noopener\" href=\"https:\/\/commpass.media\/amma-jury\/\">de website<\/a> van CommPass.<\/p>\n<p>Alle presentaties van de genomineerden zijn te bekijken op <a target=\"_blank\" rel=\"noopener\" href=\"http:\/\/ammastream.be\/\">Ammastream.be<\/a>.<\/p>\n<h3><a target=\"_blank\" rel=\"noopener\" href=\"https:\/\/be.themedialeader.com\/wp-content\/uploads\/2021\/04\/AMMA-2021-2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-175032 aligncenter\" src=\"https:\/\/be.themedialeader.com\/wp-content\/uploads\/2021\/04\/AMMA-2021-2.jpg\" alt=\"\" width=\"1001\" height=\"344\" \/><\/a><a target=\"_blank\" rel=\"noopener\" href=\"https:\/\/be.themedialeader.com\/wp-content\/uploads\/2021\/04\/AMMA-2021-5.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-175050 aligncenter\" src=\"https:\/\/be.themedialeader.com\/wp-content\/uploads\/2021\/04\/AMMA-2021-5.jpg\" alt=\"\" width=\"1000\" height=\"561\" \/><\/a><\/h3>\n<p><strong>Best Creative Media Use<\/strong><\/p>\n<ul>\n<li><strong>Bebat<\/strong> &#8211; Bebat ; Pachamama<\/li>\n<li><strong>Havas Media<\/strong> &#8211; Devos Lemmens ; Christmas Radio<\/li>\n<li><strong>Wavemaker<\/strong> &#8211; Mikado ; Spoiler Alert<\/li>\n<li><strong>De Vloer<\/strong> &#8211; RBFA &amp; Child Focus; Missing fans<\/li>\n<li><strong>Maxus<\/strong> &#8211; Proximus ; Sunset<\/li>\n<\/ul>\n<p><strong>Best Use of Interactive &amp; Social Media<\/strong><\/p>\n<ul>\n<li><strong>Maxus<\/strong> &#8211; Danone ; Light &amp; free<\/li>\n<li><strong>GroupM<\/strong> &#8211; L\u2019Or\u00e9al ; Rouge Signature<\/li>\n<li><strong>Space<\/strong> &#8211; Samsung ; Optimizing the optimum<\/li>\n<li><strong>Space &amp; SpaceFWD<\/strong> &#8211; Solidaris ; Objective signatures<\/li>\n<li><strong>Semetis<\/strong> &#8211; VOO; New reality through conversational marketing<\/li>\n<\/ul>\n<p><strong>Best Use of Native &amp; Content<\/strong><\/p>\n<ul>\n<li><strong> Fimare Consulting<\/strong> &#8211; DELA ; Talking about death during the pandemic,<\/li>\n<li><strong>Wavemaker<\/strong> &#8211; Oreo ; Lockdown Challenges, Wavemaker<\/li>\n<li><strong>Phd Media<\/strong> &#8211; SBS Belgium ; wtFOCK ; Generation Woke engages its audience<\/li>\n<li><strong>Mediaplus<\/strong> &#8211; De\u2019Longhi ; Straight to the soul of coffee, Mediaplus<\/li>\n<li><strong>DPG Media<\/strong> &#8211; Humo ; Krasse knarren by VDAB<\/li>\n<\/ul>\n<p><a target=\"_blank\" rel=\"noopener\" href=\"https:\/\/be.themedialeader.com\/wp-content\/uploads\/2021\/04\/AMMA-2021-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-175035 aligncenter\" src=\"https:\/\/be.themedialeader.com\/wp-content\/uploads\/2021\/04\/AMMA-2021-1.jpg\" alt=\"\" width=\"900\" height=\"506\" \/><\/a><\/p>\n<p><strong>Innovation &amp; Development of the Year<\/strong><\/p>\n<ul>\n<li><strong>Semetis<\/strong> &#8211; Ardennes-Etape ; Predictive user scoring<\/li>\n<li><strong>De Productiepartners<\/strong> &#8211; Famework ; Integratieplatform tussen merken en content makers<\/li>\n<li><strong>AdSomeNoise<\/strong> &#8211; Overstock Garden ; Cookieless advertising, AdSomeNoise<\/li>\n<li><strong>JCDecaux<\/strong> &#8211; Programmatic OOH \u2013 JCDecaux pDOOH powered by VIOOH, JCDecaux<\/li>\n<li><strong>UMA<\/strong> &#8211; UMA Digital Benchmark: Some transparency at last!, UMA<\/li>\n<\/ul>\n<p><strong>Media Research of the Year<\/strong><\/p>\n<ul>\n<li><strong>Space <\/strong>&#8211; Alpha, attention to advertising, episode 2<\/li>\n<li><strong>bpost<\/strong> &#8211; PaperMail ROI research project<\/li>\n<li><strong>GroupM<\/strong> &#8211; [m]Response meets [m]Score, an integrated ad scoring model<\/li>\n<li><strong>RMB<\/strong> &#8211; MediaXtend<\/li>\n<li><strong>DPG Media<\/strong> &#8211; Attention &amp; online video quality<\/li>\n<\/ul>\n<p><a target=\"_blank\" rel=\"noopener\" href=\"https:\/\/be.themedialeader.com\/wp-content\/uploads\/2021\/04\/AMMA-2021-4.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-175038 aligncenter\" src=\"https:\/\/be.themedialeader.com\/wp-content\/uploads\/2021\/04\/AMMA-2021-4.jpg\" alt=\"\" width=\"900\" height=\"503\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In samenwerking met CommPass, bood UMA tijdens het webinar UMA Day Best Media Campaigns de mogelijkheid om alle genomineerde AMMA-cases te ontdekken. De winnaars worden bekendgemaakt tijdens de Live Streamed AMMA Ceremony op donderdag 20 mei.<\/p>\n","protected":false},"author":5775,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","footnotes":""},"categories":[5666,5664],"tags":[5747,6307,5677,12005,5880,12242,8723],"class_list":["post-259082","post","type-post","status-publish","format-standard","hentry","category-events-nl","category-media-nl","tag-amma-awards","tag-christine-jean","tag-commpass","tag-karine-ysebrant-2","tag-max-brouns","tag-nathalie-rahbani-2","tag-uma-united-media-agencies-2","entry","cat-5666-id"],"acf":[],"aioseo_notices":[],"fimg_url":false,"publishpress_future_action":{"enabled":false,"date":"2026-11-06 08:26:41","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category"},"_links":{"self":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/posts\/259082"}],"collection":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/users\/5775"}],"replies":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/comments?post=259082"}],"version-history":[{"count":0,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/posts\/259082\/revisions"}],"wp:attachment":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/media?parent=259082"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/categories?post=259082"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tags?post=259082"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}