{"id":249997,"date":"2023-09-27T08:12:58","date_gmt":"2023-09-27T06:12:58","guid":{"rendered":"https:\/\/be.themedialeader.com\/mediaplus-belgie-groeide-in-2022-met-22-dankzij-ai\/"},"modified":"2025-09-05T16:52:58","modified_gmt":"2025-09-05T14:52:58","slug":"mediaplus-belgie-groeide-in-2022-met-22-dankzij-ai","status":"publish","type":"post","link":"https:\/\/be.themedialeader.com\/mediaplus-belgie-groeide-in-2022-met-22-dankzij-ai\/","title":{"rendered":"Mediaplus Belgi\u00eb groeide in 2022 met 22% dankzij AI"},"content":{"rendered":"<p><strong>Mediaplus Belgi\u00eb, het media- en data-agentschap van de Serviceplan Group, kondigt een opmerkelijke stijging van 22% aan in de UMA\/RECMA-ranking in 2022. Deze prestatie volgt op de acquisitie van klanten als Capri Sun, Eckes Granini, C&amp;A en Decathlon, wat de expertise in de retailsector bevestigt.<\/strong><\/p>\n<p>Mediaplus Belgi\u00eb innoveerde onlangs nog binnen het Belgische medialandschap met AMMM (Automated Marketing Mix Modeling), waarmee merken hun mediaplannen sneller, nauwkeuriger en kosteneffectiever kunnen afstemmen door kunstmatige intelligentie en zo offline en online touchpoints effectiever te maken.<\/p>\n<p><strong>Enzo Ricciulli<\/strong> en <strong>R\u00e9gis Watrisse<\/strong>, Managing Partners Mediaplus Belux: &#8220;<em>Dankzij onze Duitse wortels die traditie en innovatie combineren, kunnen we zeggen dat we in Belgi\u00eb aan de top staan wat betreft het optimaliseren van de mediaplannen van onze klanten. Onze zeer snelle vooruitgang in de afgelopen drie jaar in de UMA\/RECMA-ranking bevestigt onze knowhow en onze beheersing van kunstmatige intelligentie toegepast op mediastrategie en -inkoop<\/em>.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mediaplus Belgi\u00eb, het media- en data-agentschap van de Serviceplan Group, kondigt een opmerkelijke stijging van 22% aan in de UMA\/RECMA-ranking in 2022.<\/p>\n","protected":false},"author":5775,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","footnotes":""},"categories":[5659],"tags":[5565,5575,12045,13734,5646],"class_list":["post-249997","post","type-post","status-publish","format-standard","hentry","category-ongedefinieerd","tag-enzo-ricciulli-2","tag-mediaplus-2","tag-recma-2","tag-regis-watrisse-2","tag-serviceplan-2","entry","cat-5659-id"],"acf":[],"aioseo_notices":[],"fimg_url":false,"publishpress_future_action":{"enabled":false,"date":"2026-05-09 09:38:39","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category"},"_links":{"self":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/posts\/249997"}],"collection":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/users\/5775"}],"replies":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/comments?post=249997"}],"version-history":[{"count":0,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/posts\/249997\/revisions"}],"wp:attachment":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/media?parent=249997"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/categories?post=249997"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tags?post=249997"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}