{"id":243927,"date":"2021-12-20T09:23:16","date_gmt":"2021-12-20T08:23:16","guid":{"rendered":"https:\/\/be.themedialeader.com\/maxus-gaat-voor-co2-neutrale-mediaplanning\/"},"modified":"2025-09-05T16:50:17","modified_gmt":"2025-09-05T14:50:17","slug":"maxus-gaat-voor-co2-neutrale-mediaplanning","status":"publish","type":"post","link":"https:\/\/be.themedialeader.com\/maxus-gaat-voor-co2-neutrale-mediaplanning\/","title":{"rendered":"Maxus gaat voor CO2-neutrale mediaplanning"},"content":{"rendered":"<p>In het voorjaar van 2021 presenteerde Maxus in nauwe samenwerking met het Belgische bedrijf CO2logic de Carbon Calculator, een tool die CO2-neutrale mediaplanning mogelijk maakt. Ondertussen volgden al vele adverteerders dit initiatief voor hun campagnes en bouwden ze zo mee aan een mooiere toekomst.<\/p>\n<p>In 2022 gaat Maxus nog een stap verder en zullen ze de Carbon Neutral Planning hanteren als het nieuwe normaal en dit toepassen op alle mediacampagnes van alle klanten.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In 2022 zal Maxus de Carbon Neutral Planning hanteren als het nieuwe normaal en dit toepassen op alle mediacampagnes van alle klanten.<\/p>\n","protected":false},"author":5776,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","footnotes":""},"categories":[5664],"tags":[13230],"class_list":["post-243927","post","type-post","status-publish","format-standard","hentry","category-media-nl","tag-maxus-2","entry","cat-5664-id"],"acf":[],"aioseo_notices":[],"fimg_url":false,"publishpress_future_action":{"enabled":false,"date":"2026-11-06 08:15:11","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category"},"_links":{"self":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/posts\/243927"}],"collection":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/users\/5776"}],"replies":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/comments?post=243927"}],"version-history":[{"count":0,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/posts\/243927\/revisions"}],"wp:attachment":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/media?parent=243927"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/categories?post=243927"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tags?post=243927"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}