{"id":100426,"date":"2025-06-23T08:53:50","date_gmt":"2025-06-23T06:53:50","guid":{"rendered":"https:\/\/be.themedialeader.com\/cannes-lions-happiness-valt-vijf-keer-in-de-prijzen\/"},"modified":"2025-09-16T17:06:41","modified_gmt":"2025-09-16T15:06:41","slug":"cannes-lions-happiness-valt-vijf-keer-in-de-prijzen","status":"publish","type":"post","link":"https:\/\/be.themedialeader.com\/nl\/cannes-lions-happiness-valt-vijf-keer-in-de-prijzen\/","title":{"rendered":"Cannes Lions: Happiness valt vijf keer in de prijzen"},"content":{"rendered":"<p data-start=\"115\" data-end=\"310\">De<strong> Cannes Lions 2025<\/strong> zijn achter de rug, en ook dit jaar mocht Belgi\u00eb enkele mooie prijzen mee naar huis nemen. In totaal sleepten onze landgenoten 1 Gold, 3 Silver en 2 Bronze Lions in de wacht.<\/p>\n<p data-start=\"312\" data-end=\"656\"><strong data-start=\"312\" data-end=\"325\">Happiness<\/strong> was de uitblinker van de Belgische inzendingen. Hun campagne <strong>\u2018Burger to King\u2019<\/strong> voor <strong>Burger King<\/strong> viel op in diverse categorie\u00ebn en werd bekroond met maar liefst vijf prijzen:<br data-start=\"468\" data-end=\"471\" \/>1 Gold in de categorie Entertainment Lions for Gaming<em>,<\/em> 3 Silver Lions in Audio &amp; Radio, Entertainment Lions for Gaming en Direct, en tot slot nog 1 Bronze in Social &amp; Creator.<\/p>\n<p><iframe loading=\"lazy\" title=\"Burger King - Burger To King\" width=\"750\" height=\"422\" src=\"https:\/\/www.youtube.com\/embed\/wjiHu-IBg4c?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p data-start=\"658\" data-end=\"817\">De tweede Bronze Lion ging naar <strong data-start=\"690\" data-end=\"698\">Czar<\/strong>, het productiehuis achter de <strong data-start=\"728\" data-end=\"737\">\u2018Dog\u2019<\/strong>-campagne voor Axe,\u00a0 een creatie van het Madrileense bureau <strong data-start=\"797\" data-end=\"816\">Lola MullenLowe<\/strong>.<\/p>\n<p><iframe loading=\"lazy\" title=\"Dog | The Power of Sweetness\" width=\"750\" height=\"422\" src=\"https:\/\/www.youtube.com\/embed\/-Vk5cTxiMfA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p data-start=\"89\" data-end=\"596\">In totaal stonden er 11 nominaties voor ons land op de lijst: <strong>VML<\/strong> en <strong>Child Focus<\/strong> lieten van zich horen met <strong>\u2018Finding Juliette\u2019<\/strong>, dat in drie categorie\u00ebn werd genomineerd: Media, Direct en Creative Strategy. <strong>AKQA Brussels<\/strong>\u00a0bereikte met hun project <strong>\u2018Caf\u2019Eats\u2019<\/strong> voor <strong>Takeaway.com<\/strong> de finale binnen Creative Commerce.<\/p>\n<p data-start=\"89\" data-end=\"596\">En niet te vergeten: Happiness scoorde niet alleen met hun <strong data-start=\"647\" data-end=\"669\">\u2018Burger to King\u2019<\/strong> campagne, ook hun\u00a0Burger King-campagne <strong data-start=\"508\" data-end=\"527\">\u2018Lost Password\u2019<\/strong> en Kodak\u2019s <strong data-start=\"539\" data-end=\"557\">\u2018Memory Shots\u2019<\/strong> werden erkend met een plekje op de shortlist.<\/p>\n<p data-start=\"819\" data-end=\"891\">Een overzicht van alle bekroonde campagnes is <a target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.lovethework.com\/work-awards\/results?festival_name=Cannes+Lions\">hier<\/a> te vinden.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Belgi\u00eb viel in de prijzen op Cannes Lions 2025 met 1 Gold, 3 Silver en 2 Bronze. Happiness was uitblinker met vijf bekroningen voor \u2018Burger to King\u2019. Ook Czar viel in de prijzen met een Bronze Lion. <\/p>\n","protected":false},"author":5775,"featured_media":96787,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","footnotes":""},"categories":[9506],"tags":[6480,7528,5749,6216,7136,6075],"class_list":["post-100426","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-campaigns-nl","tag-akqa-brussels","tag-burger-king","tag-cannes-lions","tag-czar","tag-happiness-brussels","tag-vml-wunderman-thompson","entry","cat-9506-id"],"acf":[],"aioseo_notices":[],"fimg_url":"https:\/\/be.themedialeader.com\/wp-content\/uploads\/2023\/12\/cannes-lions.png","publishpress_future_action":{"enabled":false,"date":"2026-05-13 16:24:49","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category"},"_links":{"self":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/posts\/100426"}],"collection":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/users\/5775"}],"replies":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/comments?post=100426"}],"version-history":[{"count":1,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/posts\/100426\/revisions"}],"predecessor-version":[{"id":300694,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/posts\/100426\/revisions\/300694"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/media\/96787"}],"wp:attachment":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/media?parent=100426"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/categories?post=100426"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tags?post=100426"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}