{"id":100299,"date":"2025-06-13T21:59:12","date_gmt":"2025-06-13T19:59:12","guid":{"rendered":"https:\/\/be.themedialeader.com\/amma-2025-de-grote-winnaars-zijn-christian-van-thillo-naomi-osorio-galan-wavemaker-dpg-media-lijncom-samsung\/"},"modified":"2025-08-14T09:22:22","modified_gmt":"2025-08-14T07:22:22","slug":"amma-2025-de-grote-winnaars-zijn-christian-van-thillo-naomi-osorio-galan-wavemaker-dpg-media-lijncom-samsung","status":"publish","type":"post","link":"https:\/\/be.themedialeader.com\/nl\/amma-2025-de-grote-winnaars-zijn-christian-van-thillo-naomi-osorio-galan-wavemaker-dpg-media-lijncom-samsung\/","title":{"rendered":"AMMA 2025: de grote winnaars zijn Christian Van Thillo, Naomi Osorio Galan, Wavemaker, DPG Media, Lijncom & Samsung\u00a0"},"content":{"rendered":"

De 20ste editie van de AMMA Awards<\/strong><\/a>, georganiseerd door CommPass<\/strong>, vond gisteravond plaats in Studio 4 in Flagey, Brussel. De ceremonie bekroonde opnieuw het talent, de veerkracht en de innovatieve geest van Belgische media- en reclameprofessionals.<\/span> Meer dan 750 professionals waren samengekomen om de laureaten toe te juichen tijdens een feestelijke avond, vakkundig gepresenteerd door Virginie Claes en Christophe Stienlet.<\/span><\/p>\n

Tijdens zijn openingstoespraak op de AMMA Awards benadrukte Gino Baeck<\/strong> het engagement van CommPass<\/strong> voor de mediasector: \u201cAlles wat we doen – van opleidingen tot het opvolgen van trends en innovaties<\/em> –\u00a0is er voor u.<\/em>\u201d Hij sprak zijn dank uit aan juryvoorzitter Gaetano Palermo<\/strong>, vicevoorzitter Jos\u00e9 Fernandez<\/strong> en hoofdsponsor Ads&Data<\/strong>.<\/p>\n

Baeck toonde zich tegelijk hoopvol en fier op het lokale medialandschap:<\/p>\n

“De AMMA\u2019s bewijzen dat creatieve geesten het verschil blijven maken, ook in tijden van artifici\u00eble intelligentie. <\/i>De toekomst van ons lokale ecosysteem, die maken we zelf. En zolang we dat doen, doen we het samen.” – Gino Baeck<\/i><\/strong><\/span><\/p><\/blockquote>\n

\u00a0Juryvoorzitter Gaetano Palermo<\/strong> (Head of Brand Advertising & Media bij Engie) gaf tevens aandacht aan de grote omwentelingen waarmee de sector wordt geconfronteerd: de opkomst van AI, de noodzaak om lokale media te ondersteunen, de oorlog om aandacht en de urgentie van duurzaamheid.<\/span><\/p>\n

“De wereld verandert sneller dan onze modellen. Onze uitdaging van nu af aan is om relevant te blijven in een wereld die bestaat uit AI-agenten. Ons publiek op de best mogelijke manier bereiken zal niet langer een probleem zijn. Maar onze overleving zal afhangen van uniciteit, originaliteit en vooral betekenis. Ook lokale wortels zullen het verschil maken.” – Gaetano Palermo\u00a0<\/span><\/strong><\/em><\/p><\/blockquote>\n

Met bijna 200 inzendingen biedt deze editie van 2025 een beeld van een sector die volop in beweging is. Hier is de volledige lijst van de winnaars en genomineerden van dit jaar.<\/span>\u00a0<\/span><\/p>\n

Media Agency of the Year<\/span><\/b>\u00a0<\/span><\/h3>\n

Winner<\/span><\/b>: Wavemaker<\/span>\u00a0<\/span><\/p>\n

Nominees<\/span><\/b>: dentsu, EssenceMediacom<\/span>\u00a0<\/span><\/p>\n

\"\"<\/p>\n

Media Sales House of the Year \u2013 Leaders<\/span><\/b>\u00a0<\/span><\/h3>\n

Gold<\/span><\/b>: DPG Media<\/span>\u00a0<\/span><\/p>\n

Silver<\/span><\/b>: JCDecaux<\/span>\u00a0<\/span><\/p>\n

Bronze<\/span><\/b>: Bauer Media Outdoor<\/span>\u00a0<\/span><\/p>\n

\"\"<\/p>\n

Media Sales House of the Year \u2013 Challengers<\/span><\/b>\u00a0<\/span><\/h3>\n

Gold<\/span><\/b>: Lijncom<\/span>\u00a0<\/span><\/p>\n

Silver<\/span><\/b>: Trustmedia<\/span>\u00a0<\/span><\/p>\n

Bronze<\/span><\/b>: Brightfish<\/span>\u00a0<\/span><\/p>\n

\"\"<\/p>\n

Media Advertiser of the Year<\/span><\/b>\u00a0<\/span><\/h3>\n

Winner<\/span><\/b>: Naomi Osorio Galan (The Coca-Cola Company)<\/span>\u00a0<\/span><\/p>\n

Nominees<\/span><\/b>: Sylvie Irzi (Telenet), Elke Devuyst (Lidl)<\/span>\u00a0<\/span><\/p>\n

\"\"<\/p>\n

Advertising Brand of the Year<\/span><\/b>\u00a0<\/span><\/h3>\n

\u2013 Samsung<\/span><\/b>\u00a0<\/span><\/p>\n

\"\"<\/p>\n

Media Personality of the Year<\/span><\/b>\u00a0<\/span><\/h3>\n

\u2013 Christian Van Thillo<\/span><\/b>\u00a0<\/span><\/p>\n

\"\"<\/p>\n

Innovation & Development of the Year<\/span><\/b>\u00a0<\/span><\/h3>\n

Gold<\/span><\/b>: Lijncom \u2013 MAIA: Reach optimisation for transit media<\/span>\u00a0<\/span><\/p>\n

Silver<\/span><\/b>: Havas Media \u2013 Proof that attention drives brand growth<\/span>\u00a0<\/span><\/p>\n

Bronze<\/span><\/b>: DPG Media \u2013 Merging power of TV & efficiency of digital<\/span>\u00a0<\/span><\/p>\n

\"\"<\/p>\n

Media Research of the Year<\/span><\/b>\u00a0<\/span><\/h3>\n

Gold<\/span><\/b>: Lijncom \u2013 MAIA: Audience measurement for transit media<\/span>\u00a0<\/span><\/p>\n

Silver<\/span><\/b>: Choreograph \/ GroupM \u2013 Belgian Boost Factor<\/span>\u00a0<\/span><\/p>\n

Bronze<\/span><\/b>: RMB \/ GiveActions \/ JCDecaux \u2013 Greenlight: State of greenwashing<\/span>\u00a0<\/span><\/p>\n

\"\"<\/p>\n

Best Media Strategy<\/span><\/b>\u00a0<\/span><\/h3>\n

Gold<\/span><\/b>: Mindshare \/ Ogilvy Social Lab \/ Oona \u2013 IKEA: Wake up, it\u2019s time to sleep<\/span>\u00a0<\/span><\/p>\n

Silver<\/span><\/b>: Mindshare \u2013 EG Mg OPTI: Re-energize a tired population<\/span>\u00a0<\/span><\/p>\n

Bronze<\/span><\/b>: Havas Media \u2013 Orange: Flex your flexibility<\/span>\u00a0<\/span><\/p>\n

\"\"<\/p>\n

Best Use of Performance Marketing<\/span><\/b>\u00a0<\/span><\/h3>\n

Gold<\/span><\/b>: Mindshare \u2013 Paris XL: Next generation attribution approach<\/span>\u00a0<\/span><\/p>\n

Silver<\/span><\/b>: Clicktrust \u2013 Honda Miimo: Performance really counts<\/span>\u00a0<\/span><\/p>\n

Bronze<\/span><\/b>: Semetis \u2013 VandenBorre: Competitive shopping strategy<\/span>\u00a0<\/span><\/p>\n

\"\"<\/p>\n

Best Creative Media Use<\/span><\/b>\u00a0<\/span><\/h3>\n

Gold<\/span><\/b>: dentsu \/ Hungry Minds \u2013 Walibi: Ibilaw<\/span>\u00a0<\/span><\/p>\n

Silver<\/span><\/b>: EssenceMediacom \u2013 Proximus: Oops too fast<\/span>\u00a0<\/span><\/p>\n

Bronze<\/span><\/b>: Space \/ Billups \/ Cheil \/ JCDecaux \u2013 Samsung: Urban window to AI<\/span>\u00a0<\/span><\/p>\n

\"\"<\/p>\n

Best Use of Data<\/span><\/b>\u00a0<\/span><\/h3>\n

Gold<\/span><\/b>: Wavemaker \u2013 Intimissimi: Framework for performance<\/span>\u00a0<\/span><\/p>\n

Silver<\/span><\/b>: EssenceMediacom \u2013 Polestar: Triumph of targeted B2B approach<\/span>\u00a0<\/span><\/p>\n

Bronze<\/span><\/b>: Clear Channel \/ AKQA \/ GroupM \u2013 BeReal: pDOOH for traffic safety<\/span>\u00a0<\/span><\/p>\n

Best Use of One Medium<\/span><\/b>\u00a0<\/span><\/h3>\n

Out-of-Home (OOH)<\/span><\/i><\/b>\u00a0<\/span><\/p>\n

Gold (tie)<\/span><\/b>:<\/span>\u00a0<\/span><\/p>\n

\u2013 AdSomeNoise \/ Billups \/ Space \u2013 Samsung: Flip the wave<\/span>\u00a0<\/span><\/p>\n

\u2013 Clear Channel \/ AKQA \/ GroupM \u2013 BeReal: pDOOH for traffic safety<\/span>\u00a0<\/span><\/p>\n

Silver<\/span><\/b>: Publicis Groupe \u2013 Oreo: City-scale gaming<\/span>\u00a0<\/span><\/p>\n

Bronze<\/span><\/b>:<\/span>\u00a0<\/span><\/p>\n

\u2013 EssenceMediacom \/ JCDecaux \u2013 Coca-Cola: Santa\u2019s chalet<\/span>\u00a0<\/span><\/p>\n

\u2013 Havas Media \u2013 Orange: Netflix\u2019 relevant contexts<\/span>\u00a0<\/span><\/p>\n

\"\"<\/p>\n

Video<\/span><\/i><\/b>\u00a0<\/span><\/p>\n

Silver<\/span><\/b>: Wavemaker \u2013 C\u00e9c\u00e9mel: Bloopers activation<\/span>\u00a0<\/span><\/p>\n

Audio<\/span><\/i><\/b>\u00a0<\/span><\/p>\n

Gold<\/span><\/b>: DPG Media \u2013 Gamma & Qmusic: Dag van de uitgestelde arbeid<\/span>\u00a0<\/span><\/p>\n

\"\"<\/p>\n

Retail Media<\/span><\/i><\/b>\u00a0<\/span><\/p>\n

Bronze<\/span><\/b>: GroupM \u2013 Purina: Amazon Advertising Success<\/span>\u00a0<\/span><\/p>\n

Social & Native<\/i><\/b><\/p>\n

Silver<\/span><\/b>: Wavemaker \u2013 Hill\u2019s: Supporting pet shelters<\/span>\u00a0<\/span><\/p>\n

Cinema<\/span><\/i><\/b>\u00a0<\/span><\/p>\n

Gold<\/span><\/b>: Havas Media \u2013 Orange: Fast-forward illusion<\/span>\u00a0<\/span><\/p>\n

Bronze<\/span><\/b>: Mindshare \u2013 Bol.com: Cinema takeover by Sinterklaas<\/span>\u00a0<\/span><\/p>\n

\"\"<\/p>\n

Gaming<\/span><\/i><\/b>\u00a0<\/span><\/p>\n

Gold<\/span><\/b>: AdSomeNoise\u2013 Telenet: Squid Game<\/span>\u00a0<\/span><\/p>\n

Bronze<\/span><\/b>: Spacefwd \/ Space \u2013 SPA Fruit: #Slashthefruits<\/span>\u00a0<\/span><\/p>\n

Best Long-Term Media Strategy<\/span><\/b>\u00a0<\/span><\/h3>\n

Gold<\/span><\/b>: Space \u2013 Spadel: The Power of 3<\/span>\u00a0<\/span><\/p>\n

Silver<\/span><\/b>: EssenceMediacom \u2013 Proximus: I\u2019ve got the fiber<\/span>\u00a0<\/span><\/p>\n

Bronze<\/span><\/b>: dentsu \u2013 MediaMarkt: Marketing machine<\/span>\u00a0<\/span><\/p>\n

\"\"<\/p>\n

Best Use of Native & Content<\/span><\/b>\u00a0<\/span><\/h3>\n

Gold<\/span><\/b>: VAR \/ VRT \u2013 #Hetbestemoetnogkomen<\/span>\u00a0<\/span><\/p>\n

Silver<\/span><\/b>: EssenceMediacom \u2013 Proximus: Console Swap<\/span>\u00a0<\/span><\/p>\n

Bronze<\/span><\/b>: dentsu \/ Ads & Data \u2013 Zalando: Breaking the wall of OLV<\/span>\u00a0<\/span><\/p>\n

Media Brand of the Year<\/span><\/b>\u00a0<\/span><\/h3>\n

Gold<\/span><\/b>: Ads & Data Brand Studio \u2013 De Slimste Mens ter Wereld<\/span>\u00a0<\/span><\/p>\n

Silver<\/span><\/b>: DPG Media \u2013 T\u00e9l\u00e9vie<\/span>\u00a0<\/span><\/p>\n

Bronze<\/span><\/b>: VAR \/ VRT \u2013 nws.nws.nws<\/span>\u00a0<\/span><\/p>\n

\"\"<\/p>\n

Media Sustainable Development Award<\/span><\/b>\u00a0<\/span><\/h3>\n

Gold<\/span><\/b>: EssenceMediacom \/ WPP \u2013 Welcome Talent<\/span>\u00a0<\/span><\/p>\n

Silver<\/span><\/b>: RMB \/ GiveActions \/ JCDecaux \u2013 Greenlight: State of greenwashing<\/span>\u00a0<\/span><\/p>\n

Bronze<\/span><\/b>: Havas Media \u2013 Optimising Attention, accounting Carbon Impact<\/span>\u00a0<\/span><\/p>\n

\"\"<\/p>\n

Special Awards<\/span><\/b>\u00a0<\/span><\/h3>\n

Future Proof Award \u2013 Club33<\/span><\/b>\u00a0<\/span><\/p>\n

\u2013 nws.nws.nws (VAR \/ VRT)<\/span>\u00a0<\/span><\/p>\n

\u2013 Paris Match (IPM Group)<\/span>\u00a0<\/span><\/p>\n

In een tijd waarin automatisering en artifici\u00eble\u00a0intelligentie de fundamenten van het reclame-ecosysteem opnieuw defini\u00ebren, laten de winnaars van AMMA 2025 zien dat creativiteit, strategie en menselijke waarden essenti\u00ebler zijn dan ooit.<\/span>\u00a0<\/span><\/p>\n

Deze editie bewijst dat het mogelijk is om prestaties en verantwoordelijkheid, technologie en betekenis te combineren. Felicitaties aan alle winnende en genomineerde teams voor hun inzet, durf en visie op de toekomst!<\/span>\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

De 20ste editie van de AMMA Awards vond plaats in Flagey, Brussel, en bekroonde het talent van Belgische media- en reclameprofessionals. De grote winnaars zijn Christian Van Thillo, Naomi Osorio Galan, Wavemaker, DPG Media, Lijncom en Samsung.<\/p>\n","protected":false},"author":5775,"featured_media":100282,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","footnotes":""},"categories":[5666],"tags":[5747,7503,5677,5718,5983,5847,6079,7495,5949],"class_list":["post-100299","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events-nl","tag-amma-awards","tag-christian-van-thillo","tag-commpass","tag-dpg-media","tag-gaetano-palermo","tag-lijncom","tag-naomi-osorio","tag-naomi-osorio-galan","tag-wavemaker","entry","cat-5666-id"],"acf":[],"aioseo_notices":[],"fimg_url":"https:\/\/be.themedialeader.com\/wp-content\/uploads\/2025\/06\/AMMA-2025-stage.jpg","publishpress_future_action":{"enabled":false,"date":"2026-05-13 16:08:23","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category"},"_links":{"self":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/posts\/100299"}],"collection":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/users\/5775"}],"replies":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/comments?post=100299"}],"version-history":[{"count":0,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/posts\/100299\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/media\/100282"}],"wp:attachment":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/media?parent=100299"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/categories?post=100299"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tags?post=100299"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}