{"id":311136,"global_id":"be.themedialeader.com\/nl\/?id=311136","global_id_lineage":["be.themedialeader.com\/nl\/?id=311136"],"author":"5781","status":"publish","date":"2026-08-20 12:07:16","date_utc":"2026-08-20 10:07:16","modified":"2026-08-28 11:11:12","modified_utc":"2026-08-28 09:11:12","url":"https:\/\/be.themedialeader.com\/nl\/event\/uba-rethinking-media-and-how-diversity-drives-stronger-brands\/","rest_url":"https:\/\/be.themedialeader.com\/nl\/wp-json\/tribe\/events\/v1\/events\/311136","title":"UBA Master Class: Rethinking media &#8211; How diversity drives stronger brands","description":"<h3>Hoe kunnen inclusieve mediastrategie\u00ebn echte impact cre\u00ebren voor zowel samenleving als business?<\/h3>\n<p>Diversiteit, gelijkheid en inclusie zijn geen \u201cnice-to-have&#8221; meer in media en communicatie. Ze zijn essenti\u00eble hefbomen geworden voor relevantie, vertrouwen en merkengroei. Toch hebben veel organisaties nog moeite om van intentie naar actie te gaan.<\/p>\n<p>In deze Master Class ontdek je hoe media en merken op een concrete en impactvolle manier inclusiever kunnen werken. Aan de hand van voorbeelden, inzichten en praktische frameworks leer je hoe je DEI kan integreren in je mediastrategie zonder in te boeten op creativiteit of performantie.<\/p>\n<p>De sessie daagt bestaande aannames uit, legt gemiste kansen bloot en biedt concrete handvatten om media representatiever, effectiever en toekomstgericht te maken<\/p>\n<h3>Wat zal je leren?<\/h3>\n<ul>\n<li>Waarom DEI een strategische groeifactor is en niet enkel een maatschappelijk thema.<\/li>\n<li>Hoe inclusieve representatie zorgt voor meer relevantie en connectie met doelgroepen.<\/li>\n<li>Waar mediastrategie\u00ebn vandaag vaak tekortschieten op vlak van diversiteit.<\/li>\n<li>Hoe je DEI vertaalt naar concrete acties in media en communicatie.<\/li>\n<li>Praktische frameworks om inclusieve campagnes op te bouwen.<\/li>\n<li>Hoe je stereotypen en bias in content vermijdt.<\/li>\n<li>Inspirerende voorbeelden van inclusieve merken en media.<\/li>\n<\/ul>\n<h3>Sprekers<\/h3>\n<ul>\n<li><strong>Karen Donders<\/strong> , Director of Public Value bij VRT.<\/li>\n<li><strong>Na\u00efma Lafrarchi<\/strong>, Strategic Manager bij Human Capital.<\/li>\n<\/ul>","excerpt":"<p>In deze Master Class ontdek je hoe media en merken op een concrete en impactvolle manier inclusiever kunnen werken. 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