{"id":304756,"global_id":"be.themedialeader.com\/nl\/?id=304756","global_id_lineage":["be.themedialeader.com\/nl\/?id=304756"],"author":"5775","status":"publish","date":"2026-01-02 14:08:57","date_utc":"2026-01-02 13:08:57","modified":"2026-01-02 15:35:11","modified_utc":"2026-01-02 14:35:11","url":"https:\/\/be.themedialeader.com\/nl\/event\/c-square-sessie-leiding-geven-in-onzekere-tijden-communicatie-als-strategische-hefboom-voor-verandering\/","rest_url":"https:\/\/be.themedialeader.com\/nl\/wp-json\/tribe\/events\/v1\/events\/304756","title":"C Square: Leiding geven in onzekere tijden &#8211; communicatie als hefboom voor verandering","description":"<div class=\"vc_row wpb_row vc_row-fluid\">\n<div class=\"wpb_column vc_column_container vc_col-sm-12\">\n<div class=\"vc_column-inner\">\n<div class=\"wpb_wrapper\">\n<div class=\"wpb_text_column wpb_content_element \">\n<div class=\"wpb_wrapper\">\n<p data-start=\"142\" data-end=\"564\">In een wereld waarin de horizon elke maand verschuift en zekerheid een luxe is, is transformatie niet langer een fase \u2013 het is het nieuwe normaal. Toch beschouwen nog te veel organisaties communicatie als een bijzaak: ze lanceren verandering zonder een duidelijk verhaal, zichtbaar leiderschap of een gedeelde richting.<br data-start=\"461\" data-end=\"464\" \/>Het resultaat? Gebrek aan betrokkenheid, weerstand en wat we \u201claunch-and-leave leadership\u201d noemen.<\/p>\n<\/div>\n<\/div>\n<div class=\"wpb_text_column wpb_content_element \">\n<div class=\"wpb_wrapper\">\n<p data-start=\"566\" data-end=\"950\">Deze sessie verkent de strategische rol van communicatie bij grootschalige transformaties, gebaseerd op inzichten uit Whyte\u2019s nieuwste Europese rapport.<br data-start=\"718\" data-end=\"721\" \/>Daarnaast stelt Whyte zijn nieuwe\u00a0<strong data-start=\"755\" data-end=\"805\">zelfevaluatietool voor transformatiegereedheid<\/strong>\u00a0voor \u2013 een instrument dat organisaties helpt om hun paraatheid te beoordelen en blinde vlekken te identificeren nog v\u00f3\u00f3r de verandering start.<\/p>\n<\/div>\n<\/div>\n<div class=\"wpb_text_column wpb_content_element \">\n<div class=\"wpb_wrapper\">\n<p data-start=\"952\" data-end=\"1048\">Want in tijden van instabiliteit is communicatie niet zomaar ondersteuning, het is strategie.<\/p>\n<p data-start=\"926\" data-end=\"1127\">De sessie wordt geleid door\u00a0<strong data-start=\"954\" data-end=\"974\">Florence Jaspart<\/strong>,\u00a0<strong data-start=\"976\" data-end=\"1016\">Director bij Whyte Corporate Affairs<\/strong>, die de belangrijkste bevindingen zal toelichten en hun relevantie voor communicatieprofessionals bespreekt.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>","excerpt":"<p>Leer bij C Square op 15 januari hoe communicatie verandering richting geeft. Inclusief inzichten uit Whyte\u2019s Europese rapport en hun transformatietool.<\/p>","slug":"c-square-sessie-leiding-geven-in-onzekere-tijden-communicatie-als-strategische-hefboom-voor-verandering","image":{"url":"https:\/\/be.themedialeader.com\/wp-content\/uploads\/2026\/01\/csquare-session-january.png","id":304757,"extension":"png","width":728,"height":410,"filesize":212279,"sizes":{"medium":{"width":275,"height":155,"mime-type":"image\/png","filesize":47002,"url":"https:\/\/be.themedialeader.com\/wp-content\/uploads\/2026\/01\/csquare-session-january-275x155.png"},"thumbnail":{"width":90,"height":51,"mime-type":"image\/png","filesize":7875,"url":"https:\/\/be.themedialeader.com\/wp-content\/uploads\/2026\/01\/csquare-session-january-90x51.png"}}},"all_day":false,"start_date":"2026-01-15 12:00:00","start_date_details":{"year":"2026","month":"01","day":"15","hour":"12","minutes":"00","seconds":"00"},"end_date":"2026-01-15 13:30:00","end_date_details":{"year":"2026","month":"01","day":"15","hour":"13","minutes":"30","seconds":"00"},"utc_start_date":"2026-01-15 11:00:00","utc_start_date_details":{"year":"2026","month":"01","day":"15","hour":"11","minutes":"00","seconds":"00"},"utc_end_date":"2026-01-15 12:30:00","utc_end_date_details":{"year":"2026","month":"01","day":"15","hour":"12","minutes":"30","seconds":"00"},"timezone":"Europe\/Brussels","timezone_abbr":"CET","cost":"","cost_details":{"currency_symbol":"\u20ac","currency_code":"EUR","currency_position":"suffix","values":[]},"website":"","show_map":true,"show_map_link":true,"hide_from_listings":false,"sticky":false,"featured":false,"categories":[{"name":"Agenda","slug":"event-nl","term_group":0,"term_taxonomy_id":9504,"taxonomy":"tribe_events_cat","description":"","parent":0,"count":613,"filter":"raw","id":9504,"urls":{"self":"https:\/\/be.themedialeader.com\/nl\/wp-json\/tribe\/events\/v1\/categories\/9504","collection":"https:\/\/be.themedialeader.com\/nl\/wp-json\/tribe\/events\/v1\/categories"}}],"tags":[],"venue":{"id":205199,"author":"5775","status":"publish","date":"2023-04-19 12:32:48","date_utc":"2023-04-19 10:32:48","modified":"2025-09-13 09:56:16","modified_utc":"2025-09-13 07:56:16","url":"https:\/\/be.themedialeader.com\/nl\/locatie\/whyte-corporate-affairs\/","venue":"Whyte Corporate Affairs (Brussel)","slug":"whyte-corporate-affairs","address":"Lucien Outers Gaarde 11-21","city":"Brussel","country":"Belgi\u00eb","zip":"1160","json_ld":{"@type":"Place","name":"Whyte Corporate Affairs (Brussel)","description":"","url":"","address":{"@type":"PostalAddress","streetAddress":"Lucien Outers Gaarde 11-21","addressLocality":"Brussel","postalCode":"1160","addressCountry":"Belgi\u00eb"},"telephone":"","sameAs":""},"show_map":true,"show_map_link":true,"global_id":"be.themedialeader.com\/nl\/?id=205199","global_id_lineage":["be.themedialeader.com\/nl\/?id=205199"]},"organizer":[{"id":25383,"author":"5776","status":"publish","date":"2017-05-26 11:19:39","date_utc":"2017-05-26 09:19:39","modified":"2025-09-13 09:58:12","modified_utc":"2025-09-13 07:58:12","url":"https:\/\/be.themedialeader.com\/nl\/organisator\/c%c2%b2\/","organizer":"C Square","slug":"c%c2%b2","website":"www.csquare.be","email":"info@csquare.be","json_ld":{"@type":"Person","name":"C Square","description":"","url":"http:\/\/www.csquare.be","telephone":"","email":"&#105;n&#102;&#111;&#64;&#99;&#115;&#113;u&#97;&#114;&#101;&#46;be","sameAs":"http:\/\/www.csquare.be"},"global_id":"be.themedialeader.com\/nl\/?id=25383","global_id_lineage":["be.themedialeader.com\/nl\/?id=25383"]}],"json_ld":{"@context":"http:\/\/schema.org","@type":"Event","name":"C Square: Leiding geven in onzekere tijden &#8211; communicatie als hefboom voor verandering","description":"&lt;p&gt;Leer bij C Square op 15 januari hoe communicatie verandering richting geeft. 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