{"id":304695,"global_id":"be.themedialeader.com\/nl\/?id=304695","global_id_lineage":["be.themedialeader.com\/nl\/?id=304695"],"author":"5775","status":"publish","date":"2025-12-30 12:04:37","date_utc":"2025-12-30 11:04:37","modified":"2025-12-31 09:14:06","modified_utc":"2025-12-31 08:14:06","url":"https:\/\/be.themedialeader.com\/nl\/event\/bam-training-digital-marketing-2\/","rest_url":"https:\/\/be.themedialeader.com\/nl\/wp-json\/tribe\/events\/v1\/events\/304695","title":"BAM Training &#8211; Digital Marketing","description":"<section>\n<div class=\"intro\" data-remove-if-empty=\"\">\n<p>This training starts from gaining <strong>tactical insight<\/strong>\u00a0into useful digital tools that can be applied in drawing up a digital strategy. The common thread in this programme is the\u00a0<strong>customer journey<\/strong>, which is translated into a digital channel within each session. At the end of this programme, you will be able to use data analysis to set up and optimise relevant touchpoints in the customer journey.<\/p>\n<p><strong>Learning outcomes<\/strong><\/p>\n<ul>\n<li>What does a customer journey look like?<\/li>\n<li>What are the steps of a good digital plan.<\/li>\n<li>How to concretely outline your digital strategy and the corresponding touchpoints.<\/li>\n<li>The main tools of digital marketing and communication.<\/li>\n<li>How do you integrate these concepts and tools in your customer journey? How can you optimise the different touchpoints?<\/li>\n<li>New and interesting opportunities for your business.<\/li>\n<\/ul>\n<\/div>\n<\/section>\n<section id=\"Block_1_CCIPlaceHolder_Block_Accordion_Variant_1\">\n<div class=\"block accordion variant1\">\n<div data-equalizer-watch=\"\">\n<p>&nbsp;<\/p>\n<div class=\"widgetBlock\">\n<p><strong>Programme<\/strong><\/p>\n<ul>\n<li>Session 1 \u2013 Buyer persona &amp; customer journey &#8211; 26\/02\/26 (13:30 &#8211; 17:00)<\/li>\n<li>Session 2 \u2013 Introduction Social Media &#8211; 12\/03\/26 (13:30 &#8211; 17:00)<\/li>\n<li>Session 3 \u2013 Search: Improve your search engine ranking with AI &#8211; 26\/03\/26 (13:30 &#8211; 17:00)<\/li>\n<li>Session 4 \u2013 Introduction to email &amp; content marketing &#8211; 30\/04\/26 (13:30 &#8211; 17:00)<\/li>\n<li>Session 5 \u2013 Introduction to Google Analytics &#8211; 07\/05\/26 (13:30 &#8211; 17:00)<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/section>","excerpt":"<p>This BAM digital marketing programme teaches how to build a digital strategy based on the customer journey. 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