{"id":304658,"global_id":"be.themedialeader.com\/nl\/?id=304658","global_id_lineage":["be.themedialeader.com\/nl\/?id=304658"],"author":"5775","status":"publish","date":"2025-12-24 11:03:09","date_utc":"2025-12-24 10:03:09","modified":"2026-01-02 15:31:36","modified_utc":"2026-01-02 14:31:36","url":"https:\/\/be.themedialeader.com\/nl\/event\/commpass-intro-class-what-ad-blockers-really-do\/","rest_url":"https:\/\/be.themedialeader.com\/nl\/wp-json\/tribe\/events\/v1\/events\/304658","title":"CommPass Intro Class: What Ad Blockers Really Do","description":"

Agenda<\/strong><\/p>\n

13h30-14h30:\u00a0Ad-blocking : A myth or a reality?<\/i><\/strong><\/p>\n

by Nicolas Jacqmin, Data & Insights Expert at WPP Media<\/p>\n

Has online advertising become invisible when people activate the notorious ad blockers? Learn in this session who activates\u00a0them, which ad blockers are most popular, the devices they impact\u00a0most, and the real reasons\u00a0people use them. Come and discover the extent to which ad blockers really block ads and its impact on advertising recognition.<\/p>\n

14h30-15h30:\u00a0Deblock the Truth<\/strong><\/em><\/p>\n

by Gauthier Elslander, Managing Director BPX<\/p>\n

Belgian Publishers are raising awareness against exaggerated blacklisting on local news sites.<\/p>\n

Voor wie?<\/strong><\/p>\n

Voor alle media-experten zowel bij agencies als bij media, regies en adverteerders.<\/p>\n

De presentatie wordt gegeven in het\u00a0Engels<\/strong>. De deelnemers kunnen reageren in de taal van hun keuze.<\/p>\n

Wanneer?<\/strong><\/p>\n

21 januari 2026 van 13u30 tot 15u30.<\/p>\n

Deze cursus zal ONLINE aangeboden worden.<\/p>\n

Sprekers<\/strong><\/p>\n

\n
\n
\n

Nicolas Jacqmin – Data Analyst bij <\/span>Choreograph \/ GroupM<\/span><\/p>\n<\/div>\n

\n
\n

Gauthier Elsander – Managing Director van<\/span> Belgian Publishing Experience (BPX)<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>","excerpt":"

Online CommPass-sessie over ad-blocking: mythe of realiteit? Ontdek wie ad blockers gebruikt, wat hun impact is op reclame en hoe Belgische uitgevers omgaan met blacklisting.<\/p>","slug":"commpass-intro-class-what-ad-blockers-really-do","image":{"url":"https:\/\/be.themedialeader.com\/wp-content\/uploads\/2025\/12\/intro-class-commpass.png","id":304660,"extension":"png","width":728,"height":410,"filesize":140050,"sizes":{"medium":{"width":275,"height":155,"mime-type":"image\/png","filesize":37118,"url":"https:\/\/be.themedialeader.com\/wp-content\/uploads\/2025\/12\/intro-class-commpass-275x155.png"},"thumbnail":{"width":90,"height":51,"mime-type":"image\/png","filesize":6168,"url":"https:\/\/be.themedialeader.com\/wp-content\/uploads\/2025\/12\/intro-class-commpass-90x51.png"}}},"all_day":false,"start_date":"2026-01-21 13:30:00","start_date_details":{"year":"2026","month":"01","day":"21","hour":"13","minutes":"30","seconds":"00"},"end_date":"2026-01-21 15:30:00","end_date_details":{"year":"2026","month":"01","day":"21","hour":"15","minutes":"30","seconds":"00"},"utc_start_date":"2026-01-21 12:30:00","utc_start_date_details":{"year":"2026","month":"01","day":"21","hour":"12","minutes":"30","seconds":"00"},"utc_end_date":"2026-01-21 14:30:00","utc_end_date_details":{"year":"2026","month":"01","day":"21","hour":"14","minutes":"30","seconds":"00"},"timezone":"Europe\/Brussels","timezone_abbr":"CET","cost":"","cost_details":{"currency_symbol":"\u20ac","currency_code":"EUR","currency_position":"suffix","values":[]},"website":"","show_map":true,"show_map_link":true,"hide_from_listings":false,"sticky":false,"featured":false,"categories":[{"name":"Agenda","slug":"event-nl","term_group":0,"term_taxonomy_id":9504,"taxonomy":"tribe_events_cat","description":"","parent":0,"count":613,"filter":"raw","id":9504,"urls":{"self":"https:\/\/be.themedialeader.com\/nl\/wp-json\/tribe\/events\/v1\/categories\/9504","collection":"https:\/\/be.themedialeader.com\/nl\/wp-json\/tribe\/events\/v1\/categories"}}],"tags":[],"venue":[],"organizer":[{"id":18052,"author":"5776","status":"publish","date":"2016-10-26 15:37:58","date_utc":"2016-10-26 13:37:58","modified":"2025-09-13 09:58:10","modified_utc":"2025-09-13 07:58:10","url":"https:\/\/be.themedialeader.com\/nl\/organisator\/grp\/","organizer":"CommPass","slug":"grp","website":"www.commpass.media","json_ld":{"@type":"Person","name":"CommPass","description":"","url":"http:\/\/www.commpass.media","telephone":"","email":"","sameAs":"http:\/\/www.commpass.media"},"global_id":"be.themedialeader.com\/nl\/?id=18052","global_id_lineage":["be.themedialeader.com\/nl\/?id=18052"]}],"json_ld":{"@context":"http:\/\/schema.org","@type":"Event","name":"CommPass Intro Class: What Ad Blockers Really Do","description":"<p>Online CommPass-sessie over ad-blocking: mythe of realiteit? Ontdek wie ad blockers gebruikt, wat hun impact is op reclame en hoe Belgische uitgevers omgaan met blacklisting.<\/p>\\n","image":"https:\/\/be.themedialeader.com\/wp-content\/uploads\/2025\/12\/intro-class-commpass.png","url":"https:\/\/be.themedialeader.com\/nl\/event\/commpass-intro-class-what-ad-blockers-really-do\/","eventAttendanceMode":"https:\/\/schema.org\/OfflineEventAttendanceMode","eventStatus":"https:\/\/schema.org\/EventScheduled","startDate":"2026-01-21T13:30:00+01:00","endDate":"2026-01-21T15:30:00+01:00","organizer":{"@type":"Person","name":"CommPass","description":"","url":"http:\/\/www.commpass.media","telephone":"","email":"","sameAs":"http:\/\/www.commpass.media"},"performer":"Organization"}}