{"id":298451,"global_id":"be.themedialeader.com\/nl\/?id=298451","global_id_lineage":["be.themedialeader.com\/nl\/?id=298451"],"author":"5781","status":"publish","date":"2025-08-29 11:10:35","date_utc":"2025-08-29 09:10:35","modified":"2025-09-13 11:42:01","modified_utc":"2025-09-13 09:42:01","url":"https:\/\/be.themedialeader.com\/nl\/event\/bam-training-digital-marketing\/","rest_url":"https:\/\/be.themedialeader.com\/nl\/wp-json\/tribe\/events\/v1\/events\/298451","title":"BAM Training: Digital Marketing","description":"

This training starts from gaining tactical insight<\/strong> into useful digital tools that can be applied in drawing up a digital strategy. The common thread in this programme is the customer journey<\/strong>, which is translated into a digital channel within each session. At the end of this programme, you will be able to use data analysis to set up and optimise relevant touchpoints in the customer journey.<\/p>\n

Learning outcomes<\/strong><\/h3>\n
    \n
  • What does a customer journey look like?<\/li>\n
  • What are the steps of a good digital plan?<\/li>\n
  • How to concretely outline your digital strategy and the corresponding touchpoints?<\/li>\n
  • The main tools of digital marketing and communication.<\/li>\n
  • How do you integrate these concepts and tools in your customer journey? How can you optimise the different touchpoints?<\/li>\n
  • New and interesting opportunities for your business.<\/li>\n<\/ul>\n

    Programme<\/h3>\n
      \n
    • Session 1: Buyer persona & customer journey (16\/10)<\/li>\n
    • Session 2: Search – Improve your search engine ranking with AI (23\/10)<\/li>\n
    • Session 3: Introduction to Social Media (13\/11)<\/li>\n
    • Session 4: Introduction to email & content marketing (27\/11)<\/li>\n
    • Session 5: Introduction to Google Analytics (11\/12)<\/li>\n<\/ul>\n

      Meet the Teachers<\/h3>\n
        \n
      • C\u00e9dric Cauderlier<\/strong>, Co-Founder & Lead Digital Strategist @ Mountainview<\/li>\n
      • Frederik Vermeire<\/strong>, Senior SEO specialist & Managing Partner @ Ants<\/li>\n
      • Chris Demeyere<\/strong>, Social Media Consultant @ Punchline<\/li>\n
      • Amy Van Wingen<\/strong>, Freelance Communication Advisor<\/li>\n
      • Fabian Van de Wiele<\/strong>, Managing Director @ Clicktrust<\/li>\n<\/ul>\n

        Dates:\u00a0<\/strong>16 Oct, 23 Oct, 13 Nov, 27 Nov & 11 Dec 2025
        \nLocation:\u00a0<\/strong>Virtual Classroom<\/p>","excerpt":"

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