{"id":298387,"global_id":"be.themedialeader.com\/nl\/?id=298387","global_id_lineage":["be.themedialeader.com\/nl\/?id=298387"],"author":"5775","status":"publish","date":"2025-06-05 16:41:32","date_utc":"2025-06-05 14:41:32","modified":"2025-09-13 11:42:02","modified_utc":"2025-09-13 09:42:02","url":"https:\/\/be.themedialeader.com\/nl\/event\/uba-media-date-2025-summer\/","rest_url":"https:\/\/be.themedialeader.com\/nl\/wp-json\/tribe\/events\/v1\/events\/298387","title":"UBA Media Date","description":"
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As is tradition, UBA<\/strong> organises the UBA Media Date<\/strong> in the last week of August. Join on Tuesday 26 August<\/strong>\u00a0at\u00a0Dolce La Hulpe<\/strong>.<\/p>\n

As a brand builder, you know the importance of delivering strong, impactful communication. The UBA Media Date offers a programme tailored to the needs of advertisers.<\/p>\n

The path to strong communication<\/h3>\n

How can marketing truly contribute to business results in a context of shrinking budgets and fragmented media channels? At the UBA Media Date, international experts will share practical insights into what really works in media and marketing<\/strong> – and\u00a0how to optimise your investments<\/strong>.<\/p>\n

Beyond strategies and KPIs, this event highlights the importance of\u00a0building a culture of effectiveness<\/strong> – embedded in teams, processes, and leadership – to drive sustainable and measurable growth.<\/p>\n

Which topics will be covered?<\/strong><\/h3>\n
    \n
  • The 36 essential KPIs that form the foundation of effective marketing – presented by Mats R\u00f6nne<\/strong>, Sweden\u2019s leading effectiveness strategist.<\/li>\n
  • Why consistency outperforms novelty in building brand growth – with insights from Andrew Tindall\u00a0<\/strong>of System1.<\/li>\n
  • How to make smarter marketing investments through an evidence-based approach – featuring Professor Magda Nenycz-Thiel<\/strong>\u00a0from the Ehrenberg-Bass Institute.<\/li>\n
  • A panel discussion with\u00a0Sorin Patilinet\u00a0<\/strong>from PepsiCo, revealing how to combine data, creativity, and science to make marketing a true growth driver in the boardroom.<\/li>\n<\/ul>\n

    Whether you’re a marketeer or responsible for media, this is the event to sharpen your effectiveness mindset and stay ahead.<\/p>\n<\/div>\n<\/article>","excerpt":"

    During the UBA Media Date, international experts will provide hands-on insights into effective media and marketing strategies – and how to maximise the impact of your investments.<\/p>","slug":"uba-media-date-2025-summer","image":{"url":"https:\/\/be.themedialeader.com\/wp-content\/uploads\/2025\/06\/uba-media-date-2025-e1754647759548.jpg","id":238061,"extension":"jpg","width":708,"height":621,"filesize":49035,"sizes":{"medium":{"width":275,"height":241,"mime-type":"image\/jpeg","filesize":12056,"url":"https:\/\/be.themedialeader.com\/wp-content\/uploads\/2025\/06\/uba-media-date-2025-e1754647759548-275x241.jpg"},"thumbnail":{"width":90,"height":79,"mime-type":"image\/jpeg","filesize":2365,"url":"https:\/\/be.themedialeader.com\/wp-content\/uploads\/2025\/06\/uba-media-date-2025-e1754647759548-90x79.jpg"}}},"all_day":false,"start_date":"2025-08-26 14:00:00","start_date_details":{"year":"2025","month":"08","day":"26","hour":"14","minutes":"00","seconds":"00"},"end_date":"2025-08-26 21:30:00","end_date_details":{"year":"2025","month":"08","day":"26","hour":"21","minutes":"30","seconds":"00"},"utc_start_date":"2025-08-26 12:00:00","utc_start_date_details":{"year":"2025","month":"08","day":"26","hour":"12","minutes":"00","seconds":"00"},"utc_end_date":"2025-08-26 19:30:00","utc_end_date_details":{"year":"2025","month":"08","day":"26","hour":"19","minutes":"30","seconds":"00"},"timezone":"Europe\/Brussels","timezone_abbr":"CEST","cost":"","cost_details":{"currency_symbol":"","currency_code":"","currency_position":"prefix","values":[]},"website":"","show_map":true,"show_map_link":true,"hide_from_listings":false,"sticky":false,"featured":false,"categories":[{"name":"Agenda","slug":"event-nl","term_group":0,"term_taxonomy_id":9504,"taxonomy":"tribe_events_cat","description":"","parent":0,"count":613,"filter":"raw","id":9504,"urls":{"self":"https:\/\/be.themedialeader.com\/nl\/wp-json\/tribe\/events\/v1\/categories\/9504","collection":"https:\/\/be.themedialeader.com\/nl\/wp-json\/tribe\/events\/v1\/categories"}},{"name":"Featured","slug":"featured","term_group":0,"term_taxonomy_id":9397,"taxonomy":"tribe_events_cat","description":"","parent":0,"count":250,"filter":"raw","id":9397,"urls":{"self":"https:\/\/be.themedialeader.com\/nl\/wp-json\/tribe\/events\/v1\/categories\/9397","collection":"https:\/\/be.themedialeader.com\/nl\/wp-json\/tribe\/events\/v1\/categories"}}],"tags":[{"name":"UBA (United Brands Association)","slug":"uba-united-brands-association","term_group":0,"term_taxonomy_id":5679,"taxonomy":"post_tag","description":"","parent":0,"count":32,"filter":"raw","id":5679,"urls":{"self":"https:\/\/be.themedialeader.com\/nl\/wp-json\/tribe\/events\/v1\/tags\/5679","collection":"https:\/\/be.themedialeader.com\/nl\/wp-json\/tribe\/events\/v1\/tags"}},{"name":"UBA Media Date","slug":"uba-media-date","term_group":0,"term_taxonomy_id":6349,"taxonomy":"post_tag","description":"","parent":0,"count":16,"filter":"raw","id":6349,"urls":{"self":"https:\/\/be.themedialeader.com\/nl\/wp-json\/tribe\/events\/v1\/tags\/6349","collection":"https:\/\/be.themedialeader.com\/nl\/wp-json\/tribe\/events\/v1\/tags"}}],"venue":{"id":63702,"author":"5775","status":"publish","date":"2019-06-07 14:06:36","date_utc":"2019-06-07 12:06:36","modified":"2026-04-16 10:30:24","modified_utc":"2026-04-16 08:30:24","url":"https:\/\/be.themedialeader.com\/nl\/locatie\/dolce-la-hulpe\/","venue":"Dolce La Hulpe","slug":"dolce-la-hulpe","address":"Chauss\u00e9e de Bruxelles 135","city":"La Hulpe","country":"Belgium","zip":"1310","json_ld":{"@type":"Place","name":"Dolce La Hulpe","description":"","url":"","address":{"@type":"PostalAddress","streetAddress":"Chauss\u00e9e de Bruxelles 135","addressLocality":"La Hulpe","postalCode":"1310","addressCountry":"Belgium"},"telephone":"","sameAs":""},"show_map":false,"show_map_link":false,"global_id":"be.themedialeader.com\/nl\/?id=63702","global_id_lineage":["be.themedialeader.com\/nl\/?id=63702"]},"organizer":[],"json_ld":{"@context":"http:\/\/schema.org","@type":"Event","name":"UBA Media Date","description":"<p>During the UBA Media Date, international experts will provide hands-on insights into effective media and marketing strategies - and how to maximise the impact of your investments.<\/p>\\n","image":"https:\/\/be.themedialeader.com\/wp-content\/uploads\/2025\/06\/uba-media-date-2025-e1754647759548.jpg","url":"https:\/\/be.themedialeader.com\/nl\/event\/uba-media-date-2025-summer\/","eventAttendanceMode":"https:\/\/schema.org\/OfflineEventAttendanceMode","eventStatus":"https:\/\/schema.org\/EventScheduled","startDate":"2025-08-26T14:00:00+02:00","endDate":"2025-08-26T21:30:00+02:00","location":{"@type":"Place","name":"Dolce La Hulpe","description":"","url":"","address":{"@type":"PostalAddress","streetAddress":"Chauss\u00e9e de Bruxelles 135","addressLocality":"La Hulpe","postalCode":"1310","addressCountry":"Belgium"},"telephone":"","sameAs":""},"organizer":false,"performer":"Organization"}}