{"id":297752,"global_id":"be.themedialeader.com\/nl\/?id=297752","global_id_lineage":["be.themedialeader.com\/nl\/?id=297752"],"author":"5775","status":"publish","date":"2022-05-13 13:22:22","date_utc":"2022-05-13 11:22:22","modified":"2025-09-13 11:41:29","modified_utc":"2025-09-13 09:41:29","url":"https:\/\/be.themedialeader.com\/nl\/event\/measuring-advertising-effectiveness\/","rest_url":"https:\/\/be.themedialeader.com\/nl\/wp-json\/tribe\/events\/v1\/events\/297752","title":"CommPass Session: Measuring advertising effectiveness","description":"

Op 2 juni organiseert CommPass<\/strong> de laatste online sessie van dit voorjaar. Onder het thema \u201cMeasuring advertising effectiveness\u201d brengen 3 sprekers insights die u kunnen helpen deze promise waar te maken.<\/p>\n

De volgende thema’s komen aan bod:<\/p>\n

DotsinMinds: digital in the consumer prism<\/h3>\n

Space en Polaris deden onderzoek naar de verschillende aspecten van het digitale leven van Belgen: hun perceptie van online advertentieformaten, sociale netwerken en andere verrassende onderwerpen.<\/p>\n

Bernard Cools, Chief Intelligence Officer, Space (FR)
\n<\/em><\/p>\n

What\u2019s Up\u2026 attention. A view on attention research for media<\/h3>\n

DPG Media en Lumen onderzochten de drivers rond attention en dit vanuit verschillende invalshoeken zoals size, content, format en ad view time. Deze resultaten zijn het werk van 2 jaar onderzoek en dit zowel in Belgi\u00eb als Nederland.<\/p>\n

Tim Van Doorslaer, Head of Research, DPG Media (NL)
\n<\/em><\/p>\n

First AI to predict sports advertising effectiveness<\/h3>\n

Sports events related advertising is great to catch people\u2019s attention and to generate buzz, but it is often weakly set to leverage sales or brand equity. Kantar will be sharing the creative elements to leverage in order to avoid the massive clutter that surrounds the ad arena during major sports events.<\/p>\n

Deniz Sariyildiz, Director Creative & Media, Kantar (ENG)
\n<\/em><\/p>","excerpt":"

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