{"id":297518,"global_id":"be.themedialeader.com\/nl\/?id=297518","global_id_lineage":["be.themedialeader.com\/nl\/?id=297518"],"author":"5775","status":"publish","date":"2021-06-03 12:22:41","date_utc":"2021-06-03 10:22:41","modified":"2025-09-13 11:41:34","modified_utc":"2025-09-13 09:41:34","url":"https:\/\/be.themedialeader.com\/nl\/event\/kantar-your-fool-proof-guide-to-powerful-brand-identity\/","rest_url":"https:\/\/be.themedialeader.com\/nl\/wp-json\/tribe\/events\/v1\/events\/297518","title":"Kantar: Your fool-proof guide to powerful brand identity","description":"<p>Are you debating if your brand identity resonates your consumers\u2019 emotional chords?\u00a0Are you afraid your brand assets are not promoting your brand \u2013 but a competitor?<\/p>\n<p>Let\u2019s reveal the truth so you can feel reassured or empowered to make changes to strengthen your brand identity.<\/p>\n<p>Brand Imprint, Kantar\u2019s Neuroscience-based measurement, assesses if your consumers perceive your brand stand out of the crowd and if your assets resonate with them at a gut level. 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