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DTSTART:20260329T010000
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BEGIN:VEVENT
DTSTART;TZID=Europe/Brussels:20260926T170000
DTEND;TZID=Europe/Brussels:20260926T230000
DTSTAMP:20260924T235839
CREATED:20260818T140711Z
LAST-MODIFIED:20260827T110511Z
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SUMMARY:Gondola: Gala Night
DESCRIPTION:Beleef een unieke avond tijdens de Gala Night van Gondola\, het hoogtepunt van het jaar voor iedereen actief in retail en FMCG. \nDe perfecte gelegenheid om de gezichten te ontmoeten die de sector vooruitstuwen\, ideeën uit te wisselen in een elegante setting\, en geïnspireerd huiswaarts te keren.
URL:https://be.themedialeader.com/nl/event/gondola-gala-night-2026/
CATEGORIES:Agenda
ATTACH;FMTTYPE=image/png:https://be.themedialeader.com/wp-content/uploads/2026/08/Gondola-Society-Gala-Night.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Brussels:20260929T093000
DTEND;TZID=Europe/Brussels:20260929T130000
DTSTAMP:20260924T235839
CREATED:20260821T143041Z
LAST-MODIFIED:20260827T114123Z
UID:311254-1790674200-1790686800@be.themedialeader.com
SUMMARY:BAM Training: AI & Marketing Academy
DESCRIPTION:In the rapidly evolving world of marketing\, understanding and leveraging artificial intelligence (AI) is no longer optional\, it’s essential. BAM’s AI & Marketing Academy is designed to equip professionals with the knowledge\, tools\, and hands-on experience needed to harness AI’s potential. Through a series of expert-led modules\, you’ll gain insights into the latest AI advancements and practical techniques for integrating them into your marketing strategies. \nDates: September 29\, October 8\, October 20\, November 17 & November 26. \nModule 1. Impact of AI in marketing (29/09/26)\n\nEvolution of AI and its impact on marketing practice today\nPresentation of the main AI assistants (ChatGPT\, Copilot\, Mistral\, etc.) and understanding their differences and complementarities.\nDemonstration of the current and future capabilities of AI Assistants\nIntroduction to AI Agents and their potential for automation. What this means for the customer experience\nConcrete use cases in various marketing fields\nTeacher: David Grunewald\, Founder @ pluginto.ai\n\nModule 2. Master advanced prompting techniques (08/10/26)\n\nBasic principles of effective prompting. What are promoting structures and methods?\nWhat tools can you use to improve your prompts?\nPractical exercises: use of “advanced” prompts for market analysis\, social networking campaigns\, data analysis\, research summaries\, persona development\, etc.\nCreation of a customized prompts library\nTeacher: David Grunewald\, Founder @ pluginto.ai\n\nModule 3. New research and analysis methods (08/10/26)\n\nGoogle’s limitations and new AI search tools (Perplexity\, SearchGPT\, STORM\, etc.)\nAdvanced research techniques for market analysis and competitive intelligence with Perplexity\nUsing Notebook LM to analyze documents and create podcasts\nHow to generate automated reports and summaries\nPractical exercises on real marketing cases\nTeacher: David Grunewald\, Founder @ pluginto.ai\n\nModule 4. Automating marketing tasks (20/10/26)\n\nWhy create GPTs and how (no coding knowledge required)\nAutomating recurring tasks (press reviews\, social posts\, etc.)\nIntegrating AI into existing marketing workflows\nDiscover the potential of RAG (Retrieval Augmented Generation) for marketing departments\nPractical workshop: creating your own personalized AI assistant (GPT)\nTeacher: Olivier Van Duyse\, Managing Partner @ US\n\nModule 5. Finding your way around image and video generation solutions (17/11/26)\n\nPresentation of the different image generation tools. Advantages and limitations. Rights of use. (Midjourney\, DALL-E\, Firefly\, Flux\, Ideogram\, Leonardo…)\nTools for creating videos with AI for your SRs\nVoice cloning and avatar creation\nTeacher: Annelies De Boeck\, Lead of AI & Creative @ US\n\nModule 6. Generating podcasts and avatars (17/11/26)\n\nOverview of different tools to facilitate podcast production\nGenerating and editing sound and voice cloning for your content (ElevenLabs\, …)\nHow to create your own avatar for internal/external communication\nLegal considerations\nTeacher: Annelies De Boeck\, Lead of AI & Creative @ US\n\nModule 7. Ethics and security of AI in marketing (26/11/26)\n\nEthical issues surrounding the use of AI\nLegal and regulatory framework (intellectual property\, RGPD\, etc.)\nData security and confidentiality\nAlgorithmic biases and their impact\nBest practices for responsible use of AI\nTeacher: Karine Ysebrant\, Consultant
URL:https://be.themedialeader.com/nl/event/bam-training-ai-marketing-academy-2026/
LOCATION:OFCORES\, Hendrik Placestraat 43A\, Dilbeek\, 1702\, Belgium
CATEGORIES:Agenda
ATTACH;FMTTYPE=image/png:https://be.themedialeader.com/wp-content/uploads/2026/08/BAM_-AI-Marketing-Academy.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Brussels:20260930T093000
DTEND;TZID=Europe/Brussels:20260930T123000
DTSTAMP:20260924T235839
CREATED:20260821T132612Z
LAST-MODIFIED:20260821T161217Z
UID:311228-1790760600-1790771400@be.themedialeader.com
SUMMARY:C Square: From SEO to Generative Engine Optimization (GEO)
DESCRIPTION:A specialized\, stand-alone module exploring how AI is reshaping search and content visibility\, and how communication professionals should adapt their strategies.
URL:https://be.themedialeader.com/nl/event/csquare-from-seo-to-generative-engine-optimization-geo/
LOCATION:Whyte Corporate Affairs (Brussel)\, Lucien Outers Gaarde 11-21\, Brussel\, 1160\, België
CATEGORIES:Agenda
ATTACH;FMTTYPE=image/png:https://be.themedialeader.com/wp-content/uploads/2026/08/AI-Training-CSquare.png
ORGANIZER;CN="C Square":MAILTO:info@csquare.be
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Brussels:20261001T090000
DTEND;TZID=Europe/Brussels:20261001T133000
DTSTAMP:20260924T235839
CREATED:20260909T121537Z
LAST-MODIFIED:20260909T151132Z
UID:311796-1790845200-1790861400@be.themedialeader.com
SUMMARY:Auxipress Client Day
DESCRIPTION:Every year\, the Auxipress Client Day brings together communication leaders\, PR professionals\, agencies and industry experts to discuss the trends shaping our profession. \nWe are looking forward to welcoming you once again for a morning of inspiring conversations\, fresh perspectives and meaningful networking. \nThis year’s topic: “Who shapes your reputation now?”. \nMedia\, stakeholders\, audiences and AI: decoding the new influence equation\nSomething has changed in the way organizations think about reputation. \nReputation is no longer shaped by media coverage alone. From stakeholders and fragmented audiences to social conversations and AI-generated answers\, communication teams face a new influence landscape. \nJoin us on October 1st to explore what this means for the future of communication through expert perspectives\, client cases\, practical insights and the latest Auxipress innovations. \nWhat to expect?\nBREAKFAST & INSIGHTS \nAuxipress will introduce the new influence equation and explore what it reveals about the evolving role of communication teams. \nFROM PR TO STAKEHOLDER MANAGEMENT \nBaptiste van Outryve\, Director of PR\, Communications and Public Affairs at Landal\, will share his perspective on how PR is evolving beyond traditional media relations. \nINFLUENCE IN ACTION: CLIENT CASES \nWe will share concrete examples of how communication teams are already adapting to this new environment. \nPANEL DISCUSSION \nHow is the role of communication changing in the new influence equation? \nFROM INSIGHTS TO ACTION \nAfter the break\, we will turn to tools\, methods and innovation: \n\nAuxipress Roadmap: What’s New\, What’s Coming Up\nUsing AI Prompts to Detect Trends and Insights Faster\nBeyond Media and Social Media: Managing Reputation in AI Chatbots\n\nNETWORKING LUNCH \nWrap up the morning over a walking lunch with communication professionals\, PR agencies\, guest speakers and Auxipress experts.
URL:https://be.themedialeader.com/nl/event/auxipress-client-day-2026/
LOCATION:La Royale Belge\, Vorstlaan 23\, Watermaal-Bosvoorde\, 1170\, Belgium
CATEGORIES:Agenda
ATTACH;FMTTYPE=image/png:https://be.themedialeader.com/wp-content/uploads/2026/09/auxipress-client-day.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Brussels:20261001T170000
DTEND;TZID=Europe/Brussels:20261001T230000
DTSTAMP:20260924T235839
CREATED:20260819T143916Z
LAST-MODIFIED:20260908T080239Z
UID:311008-1790874000-1790895600@be.themedialeader.com
SUMMARY:Effie Awards
DESCRIPTION:De Effie Awards bekronen elk jaar de meest succesvolle marketing- en communicatiecampagnes op het vlak van impact en effectiviteit. In 2026 gaan we verder op het beproefde recept – met een vakkundige jury met kleppers uit het vakdomein – om zo nog beter de pareltjes uit de inzendingen op de juiste manier te bekronen. \nOok dit jaar dient u een case in te dienen binnen een specifieke categorie. De keuze van de categorie geeft de grootste strategische drive aan van de campagne maar heeft geen invloed op de beoordeling. Bij twijfel kan zonder meerkost in meerdere categorieën worden ingediend. \n\nTimely Opportunity\nSustained Success\nMerkimago campagne\nBusiness to Business (nieuw)\nMaatschappelijke impact – Positive change\nSuccesvolle introductie\nSmall is beautiful\nBranded Customer Experience\n\nDe Effie-prijsuitreiking vindt dit jaar plaats op donderdag 1 oktober 2026 in de Event Lounge in Schaarbeek\, en dus niet in de Proximus Lounge zoals de voorbije jaren het geval was. De activiteiten gaan al om 17u van start met keynotes door vaste partners DPG Media Advertising\, VAR\, Trustmedia en Kantar. Experts van deze bedrijven brengen elk hun eigen verhaal\, met één gemeenschappelijke noemer: effectiviteit. \nOm 18u30 start de eigenlijke prijsuitreiking met een receptie en een ‘seated dinner’. Inschrijven kan vanaf nu via www.registration-effie.be per tafel (aan het voordeeltarief 9 tickets betalen\, 1 gratis) of individueel. In de loop van de avond worden de winnaars dan bekendgemaakt.
URL:https://be.themedialeader.com/nl/event/effie-awards-belgium-2026/
LOCATION:Event Lounge Brussels\, Generaal Wahislaan 16/F\, Brussel\, 1030\, België
CATEGORIES:Agenda
ATTACH;FMTTYPE=image/png:https://be.themedialeader.com/wp-content/uploads/2026/08/Effie-Awards.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Brussels:20261005T090000
DTEND;TZID=Europe/Brussels:20261005T180000
DTSTAMP:20260924T235839
CREATED:20260819T154703Z
LAST-MODIFIED:20260827T120311Z
UID:311095-1791190800-1791223200@be.themedialeader.com
SUMMARY:OMconference
DESCRIPTION:Het marketingcongres voor inspiratie en innovatie\nOMconference is hét marketingcongres voor innovatie en inspiratie. Elk jaar ontvangen we meer dan duizend marketeers\, beslissingsnemers\, HR-managers in de prachtige zalen van A Room with a ZOO in Antwerpen. \nWe brengen er een inhoudelijk sterk programma dat focust op kwaliteit en relevantie. Geen vluchtige hypes\, maar een dag vol inspirerende keynotes\, concrete praktijkcases en actuele evoluties. Het biedt een unieke kans om kennis op te doen\, ideeën uit te wisselen en de nieuwste trends en ontwikkelingen te ontdekken. \nWe delen ons programma op aan de hand van 4 inhoudelijke tracks: \n\nPeople & Culture\nData & Growth\nBrands & Storytelling\nTech & AI\n\nOnze sprekers vertrekken vanuit hun eigen praktijkervaring. Ze dagen je uit om de juiste vragen te stellen en tonen je perspectieven die je vandaag doen dromen en morgen doen groeien. \nNaast een kwalitatief aanbod aan sprekers-experten van verschillende vakgebieden\, is OMconference dé ideale gelegenheid om bij te praten met jouw gelijkgestemden. Je breidt er jouw netwerk uit met interessante nieuwe connecties\, potentiële klanten en verrijkende partners. Hoe leg je die connectie? Heel handig: in de OMconference-app kan je zien wie de andere aanwezigen zijn\, je kan dus op voorhand al een contactverzoekje sturen en elkaar leren kennen. Ook de partners van OMconference kan je zo ontmoeten. Of je kan altijd een inspirerend babbeltje slaan tussen de sessies door\, natuurlijk.
URL:https://be.themedialeader.com/nl/event/omconference-2026/
LOCATION:A Room with a ZOO\, Koningin Astridplein 20\, Antwerpen\, 2018\, Belgium
CATEGORIES:Agenda
ATTACH;FMTTYPE=image/png:https://be.themedialeader.com/wp-content/uploads/2026/08/OMConference.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Brussels:20261006T093000
DTEND;TZID=Europe/Brussels:20261006T163000
DTSTAMP:20260924T235839
CREATED:20260821T151402Z
LAST-MODIFIED:20260828T084609Z
UID:311264-1791279000-1791304200@be.themedialeader.com
SUMMARY:BAM Training: Mini-MBA - Meaningful Marketing Academy
DESCRIPTION:A new seven-day programme designed for medior and senior marketers at brands and agencies across Belgium. \nAcross seven days\, the Mini-MBA walks the complete marketing management sequence — from market orientation and strategic positioning\, through planning and measurement\, to product\, brand\, media and martech. Every session is grounded in rigorous frameworks and adapted to how Belgian marketers actually work today\, AI included. \nBuilt for a mixed cohort of brand-side and agency professionals\, the programme is also fully modular: book the full seven-day journey\, or pick the standalone day that matters most to you. \nProgram & structure\nEach of the seven days is mapped to one or more of the ten core marketing competencies. This framework provides a structured reference for the capabilities expected of marketing professionals\, helping ensure the programme covers the breadth of the discipline rather than a series of disconnected topics. Participants leave with a clearer understanding of how these competencies apply in the context of marketing in Belgium today. \nDay 1. Market orientation & research (06/10/2026)\nSession A · Market orientation \nThis session introduces the marketing concept and examines what it means in practice to build an organisation around customer needs. Participants will explore ways to evaluate market orientation within their own organisation and consider how it influences strategic choices\, performance and long-term growth. \nSession B · Research & insight  \nExplore the role of qualitative and quantitative research in informing marketing decisions. Learn how to commission and brief research effectively\, critically interpret findings\, and recognise both the value and limitations of different approaches. The session also introduces AI-assisted market synthesis and competitive intelligence\, with an emphasis on using these tools to support (rather than replace) sound analytical judgement. \nTeacher: TBC. \nDay 2. Consumer Orientation (13/10/2026)\nSegmentation & Targeting \nYou’ll explore how to segment markets using behavioural\, attitudinal and cultural approaches\, and learn why targeting is as much a brand identity decision as it is a media decision. The day examines how to develop a focused targeting strategy\, translate it into compelling storytelling and a distinctive brand universe\, and align these choices with broader business objectives to create lasting competitive advantage. \nTeacher: Kristel Vanderlinden \nDay 3. Objectives\, planning & measurement (22/10/2026)\nSession A · Setting objectives that hold \nThis session explores the links between business\, marketing and communications objectives\, and how alignment across these levels supports more effective decision-making. Participants will examine strategic planning frameworks\, marketing funnels and OKRs\, and learn how to develop objectives that are measurable\, meaningful to stakeholders across the organisation\, and useful for evaluating performance once a campaign has concluded. \nTeacher: TBC \nSession B · Measurement design & first-party data \nThis session explores how to design measurement frameworks that align with marketing objectives and provide meaningful evidence of performance. Participants will examine brand and performance metrics\, consider the challenges of balancing short- and long-term measurement\, and explore the role of first-party data in building robust measurement systems. The session also addresses privacy by design and the Belgian and wider EU regulatory context as essential considerations for sustainable marketing practice. \nTeacher: Fabian Van de Wiele \nDay 4. Product\, innovation & distribution (29/10/2026)\nSession A · Product management & innovation \nThis session explores the jobs-to-be-done framework as the foundation of product thinking and customer-centric innovation. Participants will examine approaches to portfolio management and prioritisation\, learning when to continue\, pivot or discontinue products and initiatives. The session also considers how to evaluate innovation proposals against market evidence and explores the relationship between product innovation and broader business model innovation. \nTeacher: Sarah Godard \nSession B · Distribution & availability \nThis session explores how distribution and pricing decisions contribute to market growth. Participants will examine the concepts of physical and mental availability\, compare direct\, indirect and omnichannel distribution models\, and consider developments in the Belgian market\, including the role of bol.com\, retail media\, direct-to-consumer models and the emerging impact of agentic commerce. The session also introduces pricing and dynamic pricing strategies\, with a focus on balancing customer value\, commercial objectives and competitive context. \nTeacher: Cédric Cauderlier \nDay 5. Brand building\, creative strategy & long-term equity (12/11/2026)\nSession A · Brand equity & long-term brand building \nThis session explores how brand equity creates long-term commercial value by examining the roles of salience\, brand associations and distinctive assets\, alongside the evidence linking strong brands to business performance. Participants will learn how to measure brand health in ways that connect to commercial outcomes and support a credible business case for sustained investment in brand building. \nTeacher: Aline Lemaire \nSession B · Creative strategy\,brand management& Positioning \nThis session explores content as the foundation of modern brand building in a digital-first environment. Participants will learn how to develop content strategies that support the entire customer journey\, align with brand and business objectives\, and create value across owned\, earned and paid channels. The session examines visual content and social-native creativity\, balancing brand consistency with platform-specific expression\, and explores how messaging\, copywriting\, UX writing and emotional storytelling contribute to effective content experiences. Finally\, participants will discover how audio content\, sonic branding and AI-powered creative tools can strengthen brand expression across an increasingly diverse content ecosystem. \nTeacher: Bart Lombaerts \nDay 6. Media strategy & the attention economy (19/11/2026)\nSession A · Media strategy fundamentals \nThis session explores how media planning has evolved in response to audience fragmentation and the growing importance of attention in a multi-platform environment. Participants will examine the role of paid\, owned and earned media\, and consider how these channels work together to support marketing objectives. The session also looks at the particular characteristics of the Belgian media landscape\, including the implications of operating across two distinct linguistic and media ecosystems for planning\, investment and campaign execution. \nSession B · Channel selection & media effectiveness \nHow to evaluate channel mix against marketing objectives rather than habit or budget. Retail media as a growing Belgian-specific channel. How to measure media ROI honestly\, including what platform data tells you and what it does not. \nTeacher: TBC \nDay 7. Martech\, data & the marketing stack (26/11/2026)\nSession A · The martech landscape \nThis session provides an overview of the marketing technology landscape and the role different platforms play in supporting modern marketing. Participants will examine CRM\, customer data platforms (CDPs)\, marketing automation and analytics\, exploring where these technologies complement one another and how to define business requirements before selecting solutions. The session also considers the emergence of AI-native tools\, their relationship to established platforms\, and the strategic choices involved in building\, buying or integrating technology within a broader marketing ecosystem. \nSession B · First-party data as competitive infrastructure \nThis session explores the growing importance of first-party data in a changing digital landscape. Participants will examine the principles of developing a first-party data strategy\, consider how marketing\, IT and legal teams can work together to build an effective and compliant data architecture\, and explore the distinction between data collection and data activation. The session also looks at the characteristics of a mature first-party data strategy\, drawing on examples relevant to organisations operating in the Belgian market. \nTeacher: Olivier Van Duyse
URL:https://be.themedialeader.com/nl/event/bam-mini-mba-meaningful-marketing-academy/
LOCATION:OFCORES\, Hendrik Placestraat 43A\, Dilbeek\, 1702\, Belgium
CATEGORIES:Agenda
ATTACH;FMTTYPE=image/png:https://be.themedialeader.com/wp-content/uploads/2026/08/BAM_-The-Meaningful-Marketing-Academy.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Brussels:20261007T100000
DTEND;TZID=Europe/Brussels:20261007T170000
DTSTAMP:20260924T235839
CREATED:20260715T125358Z
LAST-MODIFIED:20260720T113058Z
UID:310548-1791367200-1791392400@be.themedialeader.com
SUMMARY:CommPass Starters Day
DESCRIPTION:In deze najaarsformule willen we alle starters in onze markt op één dag alle basistrainingen aanbieden. \nWe starten met Who is Who\, een interactieve sessie waarin je een helder overzicht krijgt van alle belangrijke actoren binnen het media-ecosysteem. \nIn de namiddag duiken we in Media Metrics. Je leert de belangrijkste basisprincipes kennen en zet de theorie meteen om in de praktijk met concrete oefeningen. \nWe sluiten de dag af met Building Meaningful Business Relationships vol inzichten over het opbouwen van sterke businessrelaties. Want hoe snel AI zich ook ontwikkelt\, de menselijke connectie blijft een cruciale succesfactor in onze business. \nKortom: een inspirerende dag vol kennis\, praktische tips en waardevolle inzichten. \nJe kan ook de sessies selecteren die jou het meest interesseren\, maar we bevelen je toch de hele dag aan. \n\nAgenda\n10u. Who is Who – Bart Lombaerts \n12u20. Lunch \n13u. Media Metrics – Bernard Scheray \n15u. Building Meaningful Business Relationships – Julie Wijns \n17u.  End
URL:https://be.themedialeader.com/nl/event/commpass-starters-day-2026-oktober/
LOCATION:RTL House\, Jacques Georginlaan 2\, Brussel\, 1030\, België
CATEGORIES:Agenda
ATTACH;FMTTYPE=image/png:https://be.themedialeader.com/wp-content/uploads/2026/02/Starters-Day-CommPass.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Brussels:20261008T093000
DTEND;TZID=Europe/Brussels:20261008T123000
DTSTAMP:20260924T235839
CREATED:20260820T094217Z
LAST-MODIFIED:20260828T084924Z
UID:311127-1791451800-1791462600@be.themedialeader.com
SUMMARY:UBA Master Class: Getting the best from your media agency
DESCRIPTION:Neem controle over je media-investeringen\nHet medialandschap verandert razendsnel\, met steeds meer complexiteit in digitale kanalen\, programmatic buying\, nieuwe technologieën en datagedreven marketing. In deze context heb je als adverteerder sterke governance en transparantie nodig om ervoor te zorgen dat je media-investeringen echt maximaal renderen. \nIn deze Master Class krijg je praktische tools en frameworks om je samenwerking met media-agentschappen te versterken en meer controle te krijgen over je media-investeringen. Aan de hand van best practices leer je hoe je effectieve mediapitches organiseert\, financiële transparantie verbetert\, digitale performance auditeert en sterkere contractuele afspraken maakt. \nJe ontdekt hoe gestructureerde governance\, financiële en digitale audits en duidelijke contractuele kaders je helpen om inefficiënties op te sporen\, waarde te recupereren en de samenwerking met je mediapartners op lange termijn te verbeteren. \nNa deze Master Class ga je naar huis met praktische tools en frameworks om je media governance te optimaliseren\, de samenwerking met agentschappen te verbeteren en het rendement op je media-investeringen te maximaliseren. \nWat zal je leren?\n\nJe past best practices toe voor het organiseren van media- en digitale pitches volgens het UBA/ACC/UMA Pitch Charter.\nJe definieert duidelijke KPI’s en beheert RFP’s en vergoedingsmodellen voor media-agentschappen.\nJe verbetert financiële transparantie via gestructureerde media-audits.\nJe evalueert digitale mediaprestaties\, inclusief programmatic transparantie\, search- en social investeringen.\nJe pakt belangrijke risico’s aan zoals brand safety\, ad fraud en media suitability.\nJe implementeert contractuele governance kaders die up-to-date blijven met evoluerende mediapraktijken en AI-ontwikkelingen.\nJe versterkt de relatie met en de prestatie-evaluatie van je media-agentschap.\n\nSprekers\n\nGeert Debruyne\, CEO bij fma Belgium.\nZaki Lahbib\, Manager fma Indicator bij fma Belgium.
URL:https://be.themedialeader.com/nl/event/uba-getting-the-best-from-your-media-agency/
LOCATION:UBA Buro & Design Center\, Esplanade 1\, Brussel\, 1020\, Belgium
CATEGORIES:Agenda
ATTACH;FMTTYPE=image/png:https://be.themedialeader.com/wp-content/uploads/2026/08/UBA_-Getting-the-best-from-your-media-agency.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Brussels:20261008T180000
DTEND;TZID=Europe/Brussels:20261008T210000
DTSTAMP:20260924T235839
CREATED:20260821T141052Z
LAST-MODIFIED:20260828T090830Z
UID:311248-1791482400-1791493200@be.themedialeader.com
SUMMARY:BAM: The Big Marketing Quiz
DESCRIPTION:The big marketing quiz is back! \nThink you know marketing? Time to prove it. \nThe 4th edition of the BIG Marketing Quiz is coming\, and it’s bigger\, smarter and even more fun than before. On 8 October\, marketers from brands\, agencies\, media\, tech companies will gather for an evening filled with brain teasers\, iconic campaigns\, famous jingles\, surprising challenges and plenty of laughs. \nForget boring networking events. \nThis is networking disguised as a pub quiz. \nBring your colleagues\, challenge your competitors\, meet new people and discover who can actually remember every iconic campaign\, logo\, slogan and marketing story ever created. \nWhat can you expect?\n\n8 original quiz rounds packed with marketing questions and creative challenges\nTeams of four (or sign up individually and we’ll find you teammates)\nFood\, drinks and an open bar\nGreat prizes for all participants\nA relaxed atmosphere where the Belgian marketing community comes together\n\nAnd yes… the winners won’t leave empty-handed. Alongside the ultimate marketing bragging rights\, you could take home a Google Pixel phone\, Digital First tickets courtesy of Ofcores\, inspiring books by Nikki Trott and Dado Van Peteghem\, great products from Planet B\, and a few more surprises waiting to be revealed on quiz night. \nNew this year\nThis year we’re welcoming marketing students and young professionals to join the fun. Through the new Campus Cup\, tomorrow’s marketers will compete alongside today’s industry leaders\, making the BIG Marketing Quiz an even stronger place to connect across generations. \nOne thing is certain…\nYou’ll leave with new connections\, great stories\, and probably a few random marketing facts you’ll never forget. \nGather your team. Register now. And don’t miss the biggest marketing quiz night of the year.
URL:https://be.themedialeader.com/nl/event/bam-the-big-marketing-quiz-2026/
LOCATION:iO\, Mechelsesteenweg 271\, Antwerpen\, 2018\, Belgium
CATEGORIES:Agenda
ATTACH;FMTTYPE=image/png:https://be.themedialeader.com/wp-content/uploads/2026/08/BAM-Marketing-Quiz.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Brussels:20261009T133000
DTEND;TZID=Europe/Brussels:20261009T153000
DTSTAMP:20260924T235839
CREATED:20260820T095835Z
LAST-MODIFIED:20260828T085505Z
UID:311132-1791552600-1791559800@be.themedialeader.com
SUMMARY:UBA Master Class: Introduction to social media strategy
DESCRIPTION:Hoe bouw je een socialmediastrategie op voor zowel de korte als de lange termijn?\nDeze online sessie helpt marketeers om een duidelijke en doeltreffende socialmediastrategie uit te werken. \nJe leert hoe je lange termijn merkopbouw combineert met korte termijn impact. We focussen op strategisch denken\, inzicht in je doelgroep en het maken van de juiste contentkeuzes per platform. \nWat zal je leren?\nJe leert de basisprincipes van socialmediastrategie en strategisch denken binnen social media. \nSpreker\nJunior Malela\, Social media brand strategist.
URL:https://be.themedialeader.com/nl/event/uba-introduction-to-social-media-strategy/
CATEGORIES:Agenda
ATTACH;FMTTYPE=image/png:https://be.themedialeader.com/wp-content/uploads/2026/08/UBA_-Introduction-to-social-media-strategy.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Brussels:20261013T090000
DTEND;TZID=Europe/Brussels:20261013T170000
DTSTAMP:20260924T235839
CREATED:20260821T133437Z
LAST-MODIFIED:20260821T161403Z
UID:311235-1791882000-1791910800@be.themedialeader.com
SUMMARY:C Square: Build Your Own AI Agent
DESCRIPTION:A hands-on\, expert-level training where you will design and build your own AI agent tailored to a real use case within your organization.
URL:https://be.themedialeader.com/nl/event/c-square-build-your-own-ai-agent/
LOCATION:Whyte Corporate Affairs (Brussel)\, Lucien Outers Gaarde 11-21\, Brussel\, 1160\, België
CATEGORIES:Agenda
ATTACH;FMTTYPE=image/png:https://be.themedialeader.com/wp-content/uploads/2026/08/AI-Training-CSquare.png
ORGANIZER;CN="C Square":MAILTO:info@csquare.be
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Brussels:20261013T090000
DTEND;TZID=Europe/Brussels:20261013T170000
DTSTAMP:20260924T235839
CREATED:20260921T154114Z
LAST-MODIFIED:20260922T075233Z
UID:312011-1791882000-1791910800@be.themedialeader.com
SUMMARY:Solvay Lifelong Learning: The ‘Marketing Edge’ series
DESCRIPTION:Advanced Digital Advertising Strategies\nThat is the clear promise of the module we’ll be teaching at Solvay Brussels School. \nLet’s be honest: over the past few years\, digital marketing has become obsessed with short-term metrics. Biased attribution models\, blind faith in algorithms\, and the illusion of precision… In the rush to optimize dashboards\, it is easy to lose sight of how digital actually drives business growth. \nThis module is designed to help you zoom out and get back to what actually works. \nWhat you’ll walk away with\n🔸Bridging Brand & Performance: learn how to deliver immediate results while building long-term equity.\n🔸Capturing Genuine Attention: understand what makes people stop scrolling\, feel something\, and remember your brand.\n🔸Full-Funnel Thinking: connect awareness\, consideration\, and conversion in a way that reflects how customers actually decide and buy.\n🔸Pragmatism with Data & AI: spot the blind spots in algorithms and leverage AI intelligently to boost effectiveness without sacrificing strategic judgment. \nIn the future\, effectiveness won’t come down to knowing which buttons to push on ad platforms. It will belong to leaders who combine strategic clarity\, curiosity\, and logic to drive real results. \nSpeakers\nDhan Claes: She studied Applied Economics at Katholieke Universiteit Leuven and completed a Postgraduate in Marketing Management at EHSAL Management School in Brussels. She is currently the Managing Director at Semetis\, where she\nleads innovative digital campaigns and strategic initiatives for major advertisers in Belgium. \nMargaux Marien: She holds a degree in Business Engineering from Solvay Business School. She is currently the Business and Client Director at Semetis\, where she specialises in developing digital strategies for various industries\, including B2B and international markets. \nDates\n13 and 16 October.
URL:https://be.themedialeader.com/nl/event/solvay-lifelong-learning-the-marketing-edge-series-2026/
LOCATION:Solvay Brussels School\, Franklin Rooseveltlaan 42\, Brussel\, 1050\, België
CATEGORIES:Agenda
ATTACH;FMTTYPE=image/png:https://be.themedialeader.com/wp-content/uploads/2026/09/Solvay-LifeLongLearning.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Brussels:20261013T133000
DTEND;TZID=Europe/Brussels:20261013T163000
DTSTAMP:20260924T235840
CREATED:20260820T100716Z
LAST-MODIFIED:20260828T091112Z
UID:311136-1791898200-1791909000@be.themedialeader.com
SUMMARY:UBA Master Class: Rethinking media - How diversity drives stronger brands
DESCRIPTION:Hoe kunnen inclusieve mediastrategieën echte impact creëren voor zowel samenleving als business?\nDiversiteit\, gelijkheid en inclusie zijn geen “nice-to-have” meer in media en communicatie. Ze zijn essentiële hefbomen geworden voor relevantie\, vertrouwen en merkengroei. Toch hebben veel organisaties nog moeite om van intentie naar actie te gaan. \nIn deze Master Class ontdek je hoe media en merken op een concrete en impactvolle manier inclusiever kunnen werken. Aan de hand van voorbeelden\, inzichten en praktische frameworks leer je hoe je DEI kan integreren in je mediastrategie zonder in te boeten op creativiteit of performantie. \nDe sessie daagt bestaande aannames uit\, legt gemiste kansen bloot en biedt concrete handvatten om media representatiever\, effectiever en toekomstgericht te maken \nWat zal je leren?\n\nWaarom DEI een strategische groeifactor is en niet enkel een maatschappelijk thema.\nHoe inclusieve representatie zorgt voor meer relevantie en connectie met doelgroepen.\nWaar mediastrategieën vandaag vaak tekortschieten op vlak van diversiteit.\nHoe je DEI vertaalt naar concrete acties in media en communicatie.\nPraktische frameworks om inclusieve campagnes op te bouwen.\nHoe je stereotypen en bias in content vermijdt.\nInspirerende voorbeelden van inclusieve merken en media.\n\nSprekers\n\nKaren Donders \, Director of Public Value bij VRT.\nNaïma Lafrarchi\, Strategic Manager bij Human Capital.
URL:https://be.themedialeader.com/nl/event/uba-rethinking-media-and-how-diversity-drives-stronger-brands/
LOCATION:UBA Buro & Design Center\, Esplanade 1\, Brussel\, 1020\, Belgium
CATEGORIES:Agenda
ATTACH;FMTTYPE=image/png:https://be.themedialeader.com/wp-content/uploads/2026/08/UBA_-Rethinking-media_-How-diversity-drives-stronger-brands.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Brussels:20261014T083000
DTEND;TZID=Europe/Brussels:20261014T180000
DTSTAMP:20260924T235840
CREATED:20260720T150552Z
LAST-MODIFIED:20260827T121015Z
UID:310642-1791966600-1792000800@be.themedialeader.com
SUMMARY:Connected TV Paris Summit
DESCRIPTION:De Connected TV Paris Summit keert terug voor zijn derde editie! \nDit evenement brengt de context van de CTV-markt\, de commerciële strategieën van regies en merken\, distributiestrategieën\, diensteninnovatie en technologische ontwikkelingen samen. Het helpt leiders uit de televisie-\, platform-\, bureau- en adverteerderswereld om nieuwe opportuniteiten te benutten en uitdagingen rond aandacht en versnipperde doelgroepen aan te pakken. \nDe Connected TV Paris Summit wil een inspirerend netwerk- en uitwisselingsevent zijn voor alle spelers binnen het ecosysteem.
URL:https://be.themedialeader.com/nl/event/connected-tv-paris-summit-2026/
LOCATION:Grand Rex\, 1 boulevard Poissonnière\, Paris\, 75002\, France
CATEGORIES:Agenda
ATTACH;FMTTYPE=image/png:https://be.themedialeader.com/wp-content/uploads/2026/07/Connected-TV-Paris-Summit.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Brussels:20261014T113000
DTEND;TZID=Europe/Brussels:20261014T123000
DTSTAMP:20260924T235840
CREATED:20260819T071018Z
LAST-MODIFIED:20260828T091457Z
UID:310950-1791977400-1791981000@be.themedialeader.com
SUMMARY:CommPass Intro Class: Attention for Starters
DESCRIPTION:This introductory class provides a clear foundation in attention and measurement. It explains what attention means in a media context\, why it is becoming an important metric\, and how it relates to traditional performance indicators. In this Intro Class\, we cover the basics of attention\, helping you understand the differences between various types of data\, and/or preparing you for the Attention Masterclass taking place in November. \nDeze cursus zal online aangeboden worden. \nSprekers:  \n\nBernard Cools\, Chief Intelligence Officer @Space\nSofie Rutgeerts\, Senior Manager & Consultant @EGTA – Zophir&Zeal\nIris Verdoodt\, Media Effectiveness Strategist @WPP Media – Mindshare
URL:https://be.themedialeader.com/nl/event/commpass-intro-class-attention-for-starters/
CATEGORIES:Agenda
ATTACH;FMTTYPE=image/png:https://be.themedialeader.com/wp-content/uploads/2025/10/CommPass.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Brussels:20261015T090000
DTEND;TZID=Europe/Brussels:20261015T170000
DTSTAMP:20260924T235840
CREATED:20260821T152904Z
LAST-MODIFIED:20260828T091844Z
UID:311269-1792054800-1792083600@be.themedialeader.com
SUMMARY:BAM Workshop: AI Marketing Operating System
DESCRIPTION:From AI tools to autonomous marketing systems\nIn 2026\, using AI to draft emails\, summarise documents or generate content is no longer a competitive advantage. It is the baseline. \nThe real shift is different. AI is no longer just answering questions. It connects to your tools\, understands your business context\, coordinates multiple tasks and delivers results autonomously. Marketing teams are moving from chatbots they interact with to AI Operating Systems that work for them\, continuously\, in the background. \nThis workshop helps you make that transition systematically. You will not just understand the concepts\, you will build and configure your first functional AI marketing operating system. \nWhat you will take away\n\nA clear framework to evaluate AI platforms against your specific context and requirements\nHands-on experience with advanced AI systems applied to real marketing workflows\nA configured Project\, custom Skills\, and reusable prompt library built for your deliverables\nA working AI Operating System setup you can implement immediately\n\nModule 1: From AI chatbots to AI operating systems \n\nUnderstand the shift from isolated tools to connected\, autonomous systems.\nWe map the three levels of AI maturity in marketing and identify your organisation’s position and next steps.\nYou will see what level 3 looks like in practice: automated campaign reporting\, continuous competitive monitoring\, personalised communications at scale.\n\nModule 2: Navigating the AI agent landscape \n\nClaude\, ChatGPT\, Gemini\, Copilot\, Perplexity: what each platform does well\, where its limits are\, and how each positions itself as an AI Operating System.\nYou will develop a framework to evaluate these tools against your IT environment\, data privacy requirements and marketing use cases.\n\nModule 3: Prompting with purpose\n\nMaster structured instruction techniques that deliver consistent\, high-quality outputs.\nLearn the anatomy of effective prompts\, when to use different model types\, and how to build a reusable prompt library organised by task type and brand voice requirements.\n\nModule 4: Building your AI operating system (hands-on workshop) \n\nCreate a Project dedicated to your client\, campaign or brand context.\nConfigure instructions\, reference files\, tone of voice and business logic.\nProduce reusable marketing deliverables using Artefacts.\nEvery participant builds a functional AIOS structure they can use immediately.\n\nModule 5: Custom skills and workflow automation (hands-on workshop) \n\nBuild custom Skills that encode your brand voice and working methods.\nConnect your AIOS to Microsoft 365\, Google Workspace or other tools in your stack.\nAutomate complete workflows combining Projects\, Skills and connectors.\nEvery participant leaves with an integrated\, working system.
URL:https://be.themedialeader.com/nl/event/bam-workshop-ai-marketing-operating-system/
LOCATION:OFCORES\, Hendrik Placestraat 43A\, Dilbeek\, 1702\, Belgium
CATEGORIES:Agenda
ATTACH;FMTTYPE=image/png:https://be.themedialeader.com/wp-content/uploads/2026/08/BAM-workshop_-AI-marketing-operating-system.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Brussels:20261015T093000
DTEND;TZID=Europe/Brussels:20261015T123000
DTSTAMP:20260924T235840
CREATED:20260820T101432Z
LAST-MODIFIED:20260903T105733Z
UID:311143-1792056600-1792067400@be.themedialeader.com
SUMMARY:UBA Master Class: Measuring and reporting marketing communication effects
DESCRIPTION:Op welke KPI’s moet je je richten om echt waarde te creëren voor het bedrijf?\nEr worden letterlijk honderden KPI’s gebruikt om de resultaten van marketingcommunicatie te meten. Daarnaast is er verwarring en onduidelijkheid rond veel van de KPI’s over wat ze eigenlijk betekenen en hoe ze moeten worden gemeten en geëvalueerd. Een ander obstakel is dat we vaak effectiviteit en efficiëntie door elkaar halen. \nIn deze Master Class leidt Mats Rönne je door een structuur van de 36 belangrijkste KPI’s voor marketingeffectiviteit\, ingedeeld in zes meetgroepen volgens de Effectiveness Standard. We behandelen hoe je campagnes\, merkontwikkeling en bedrijfsimpact meet – en ook hoe je relevante doelstellingen stelt voor je investering in marketingcommunicatie binnen je marketingplan\, en welke veelvoorkomende valkuilen je moet vermijden. \nWat zal je leren?\n\nHet verschil tussen marketingeffectiviteit en marketingefficiëntie.\nHoe je de waarde van marketing kunt aantonen aan het management (C-suite).\nEen structuur voor het vaststellen van relevante KPI’s voor campagnes\, merkontwikkeling en bedrijfsimpact.\nDe uitdagingen en valkuilen van enkele veelgebruikte KPI’s en tools\, en hoe je deze kunt vermijden.\nHoe je KPI’s prioriteert om ze relevant en toepasbaar te maken voor de specifieke behoeften van jouw bedrijf.\nHoe je marketingresultaten duidelijk communiceert naar het management en andere afdelingen.\n\nSpreker\n\nMats Rönne\, Marketing Effectiveness Lead bij Sveriges Annonsörer. 
URL:https://be.themedialeader.com/nl/event/uba-measuring-and-reporting-marketing-communication-effects/
LOCATION:UBA Buro & Design Center\, Esplanade 1\, Brussel\, 1020\, Belgium
CATEGORIES:Agenda
ATTACH;FMTTYPE=image/png:https://be.themedialeader.com/wp-content/uploads/2026/08/UBA_-Measuring-and-reporting marketing-communication-effects.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Brussels:20261015T133000
DTEND;TZID=Europe/Brussels:20261015T170000
DTSTAMP:20260924T235840
CREATED:20260715T140711Z
LAST-MODIFIED:20260720T103054Z
UID:310561-1792071000-1792083600@be.themedialeader.com
SUMMARY:CommPass Academy: Data & AI
DESCRIPTION:De CommPass AI Academy richt zich tot media professionals binnen mediabureaus\, regies en adverteerders die al enkele jaren ervaring hebben en AI vandaag vooral op een basisniveau gebruiken\, bijvoorbeeld via eenvoudige prompts. \nHet programma bestaat uit 4 modules en combineert inspirerende keynotes met praktische\, hands-on AI-training. Deelnemers ontdekken hoe AI vandaag en morgen kan worden ingezet binnen advertising\, media en marketing. \nElke module behandelt een specifiek thema: van AI foundations en werken met data tot strategie\, creativiteit\, insights\, analytics\, client management en de evolutie naar agentic en autonomous AI. \nPer sessie brengen één of twee keynote speakers inspiratie uit de praktijk. Daarnaast wordt telkens ingezoomd op concrete AI-toepassingen\, tools en mogelijkheden die relevant zijn voor de media- en reclamesector. \nEen belangrijk onderdeel van elke module is een workshop van 1\,5 uur waarin deelnemers zelf aan de slag gaan met praktische oefeningen. Het doel van de opleiding is dat deelnemers AI niet alleen beter begrijpen\, maar ook onmiddellijk kunnen toepassen in hun dagelijkse job. \nNa elke module krijgen ze 2 extra oefeningen die ze thuis kunnen maken en nadien indienen. We gebruiken hiervoor ook concrete datasets zoals MDB investeringen\, BMM data\, data van digitale campagnes enz. \nSession 1 : AI Foundations (15/10/2026) \nFocus: Build a shared understanding of AI\, GenAI\, data maturity and organizational readiness. \nSession 2 : Working with AI & Data in advertising\, media and marketing environments  (12/11/2026) \nFocus: How does AI works inside modern media\, marketing and analytics environments. \nSession 3 : AI for strategy\, creativity\, insights & AI-Augmented analytics (19/11/2026) \nFocus: Better thinking + smarter analysis \nSession 4 : AI for client management & AI evolutions : from agentic AI to autonomous AI (26/11/2026) \nFocus : Commercial impact + communication\, Latest evolutions of AI + practical exercises and likely evolutions \nSprekers\nHugues Rey – CEO Havas Belgium \nDanny Devriendt – Chief Innovation Officer Omnicom Media – SpecOps \nEls Thielemans – Chief Transformation Officer – WPP Media Belgium \nMatthias Langenaeker – Strategy Director – Semetis \nOlivier Elewaut – Data Scientist – DPG Media \nBernard Scheray – Consultant media\, research\, ads & marketing – Amplifications
URL:https://be.themedialeader.com/nl/event/commpass-academy-data-ai/
CATEGORIES:Agenda
ATTACH;FMTTYPE=image/png:https://be.themedialeader.com/wp-content/uploads/2025/10/CommPass.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Brussels:20261015T180000
DTEND;TZID=Europe/Brussels:20261015T230000
DTSTAMP:20260924T235840
CREATED:20260819T154118Z
LAST-MODIFIED:20260827T122244Z
UID:311090-1792087200-1792105200@be.themedialeader.com
SUMMARY:Bisou Awards
DESCRIPTION:The Bisou Awards celebrate the influencer campaigns that connected with audiences\, delivered results and pushed the industry forward. Whether you’re a brand\, agency or creator\, this is your opportunity to showcase your work and earn industry recognition. \nThis year\, the Bisou Awards are moving from the coast to the heart of the capital. On Octobre 15 we will celebrate the Belgian Influencer community. \nPrepare to escape the screen and into the senses. The 2026 edition is a celebration of tactile overload. In a world dominated by pixels\, we are honoring the ‘human touch’ through a playground of joyful chaos and playful maximalism. Expect a visual explosion of jelly-textures\, inflatable shapes\, and the art of curation.
URL:https://be.themedialeader.com/nl/event/bisou-awards-2026/
LOCATION:Docks Bruxsel\, Lambermontlaan 1\, Schaarbeek\, 1030\, België
CATEGORIES:Agenda
ATTACH;FMTTYPE=image/png:https://be.themedialeader.com/wp-content/uploads/2026/08/Bisou-Awards-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Brussels:20261016T093000
DTEND;TZID=Europe/Brussels:20261016T140000
DTSTAMP:20260924T235840
CREATED:20260924T151759Z
LAST-MODIFIED:20260924T151759Z
UID:312117-1792143000-1792159200@be.themedialeader.com
SUMMARY:WE MEDIA: AI Media Barometer 2026
DESCRIPTION:Het wordt massaal gebruikt\, maar wat is nu echt de waarde van AI voor de mediasector? Ontdek het in de AI Media Barometer 2026. Dit jaar lanceert Arteveldehogeschool de nieuwe editie voor het eerst met een live-event. Je ziet nieuwe cijfers en inzichten over AI-gebruik\, en krijgt cases gepresenteerd van mediabedrijven die AI effectief inzetten. \nTijdens het event zullen de onderzoekers de AI Media Barometer 2026 presenteren\, hun jaarlijkse overzicht van (gen)AI-gebruik door Vlaamse mediaprofessionals. Ze zullen de nieuwe resultaten bespreken\, en hun analyses en conclusies delen. Dat zal gaan van de frequentie van het gebruik van AI tot de richtlijnen en policies die werkgevers al dan niet aan hun creatives voorleggen. Ze vergelijken de cijfers ook met die van de afgelopen jaren en duiden de trends die opvallen. \nDaarnaast heeft de AI Media Barometer speciale aandacht voor het thema van dit jaar: waarde. Welke waarde brengt AI\, wat is de waarde (nog) van de mens\, en wat is de (gepercipieerde) waarde van het creatieve mediawerk dat tot stand komt wanneer mens en AI samenwerken? \nWe zullen deep dives presenteren waarin we ingaan op de resultaten voor drie specifieke doelgroepen: communicatieprofessionals\, designers en journalisten.
URL:https://be.themedialeader.com/nl/event/we-media-ai-media-barometer-2026/
LOCATION:Arteveldehogeschool (Campus Kantienberg)\, Voetweg 60\, Gent\, 9000\, Belgium
CATEGORIES:Agenda
ATTACH;FMTTYPE=image/png:https://be.themedialeader.com/wp-content/uploads/2026/04/we-media.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Brussels:20261022T073000
DTEND;TZID=Europe/Brussels:20261022T093000
DTSTAMP:20260924T235840
CREATED:20260318T135217Z
LAST-MODIFIED:20260526T111026Z
UID:307028-1792654200-1792661400@be.themedialeader.com
SUMMARY:IAB Round Table - The retail shift: data\, platforms & power moves
DESCRIPTION:How can the retail sector digitalize further? \nJoin us for an inspiring IAB Retail Roundtable Breakfast! \nThe retail landscape is changing at lightning speed. Digitalization\, shifting consumer expectations and the rise of omnichannel experiences are redefining how brands connect with consumers. During this morning session\, we’ll explore how Belgian retailers can turn these challenges into real growth opportunities. \nStart your day with fresh perspectives\, meaningful conversations and actionable ideas to help your retail business not just adapt\, but thrive. \nWho can participate?  \nThis roundtable is designed for professionals who are actively working in or closely connected to the retail sector. From retail decision‑makers and category managers to strategists\, partners and service providers. The focus is on open\, interactive discussions rather than passive presentations: we want participants who engage\, share experiences and debate ideas in an honest and constructive way. Our goal is to have people around the table who are curious\, collaborative and ready to contribute insights about the sector’s trends and challenges\, making this a dynamic space where everyone at the table participates in shaping the conversation. We will produce a white paper on this round table in collaboration with Gondola.
URL:https://be.themedialeader.com/nl/event/iab-round-table-the-retail-shift-data-platforms-power-moves/
LOCATION:Van der Valk Hotel Brussel Airport\, Culliganlaan 4 B\, Machelen\, 1831\, Belgium
CATEGORIES:Agenda
ATTACH;FMTTYPE=image/png:https://be.themedialeader.com/wp-content/uploads/2026/03/Iab-ROUNDTABLE.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Brussels:20261022T133000
DTEND;TZID=Europe/Brussels:20261022T190000
DTSTAMP:20260924T235840
CREATED:20260819T124951Z
LAST-MODIFIED:20260828T092016Z
UID:310983-1792675800-1792695600@be.themedialeader.com
SUMMARY:Creative Belgium: Creativity Decoded
DESCRIPTION:Creativity Decoded is a half day of networking\, talks and inspiration for C-level professionals in marketing\, advertising\, media and creative communications. Join us for an inspiring afternoon filled with new insights\, key learnings from Cannes Lions and a deep dive into upcoming trends. Discover how creative bravery shapes brand and business strategies. \nFor who? As a C-level gathering\, Creativity Decoded will bring you an opportunity to connect with your clients and engage in conversations that foster genuine relationships and lead to outstanding work. \nWhy? Creative Belgium aims to support Belgian agencies and brands in showing creative confidence. Through Creativity Decoded\, we deliver content that inspires confidence\, courage\, and trust among brands\, strategists\, and creatives. \nHere’s what you’ll learn:  \n\nHow System 1 proves that creativity can deliver measurable return\nWhat Vaseline did to become a cultural symbol\, turning an everyday product into an enduring icon\nThe creative engineering behind the Grand Prix-winning campaign from adam&eve\TBWA for Columbia Sportswear and how purpose meets product\nThe newest cultural trends of 2027 spotted by Nextatlas and how to turn them into strategic creative opportunities\nNetflix will share how brands can create authentic connection with fans by taking part in culture\, rather than chasing it\nCreative excellence in the modern day\, the principles and practice of The Coca‑Cola Companyshowcased through the FIFA World Cup 2026 campaign\n\nCreativity Decoded is part of Creativity Summit\, a full day of networking\, talks and inspiration for C-level professionals in marketing\, advertising\, media and creative communications\, where ACC\, UBA and Creative Belgium join forces. \nTimetable\n\n13:30 – Doors open\n14:30 – Opening: Isabel Van den Broeck\, Creative Belgium\n14:35 – Talk: Amy Prunty\, System 1\n15:00 – Talk: Nathalia Amadeu\, Vaseline\n15:30 – Talk: Eleni Charakleia\, Netflix\n16:00 – Break\n16:20 – Talk: Debora Bae & Valentina Gallia\, Nextatlas\n16:55 – Talk: Will Grundy & Antony Nelson\, adam&eve\TBWA\n17:20 – Talk: Islam ElDessouky\, The Coca-Cola Company\n18:00 – Networking & drinks\n\nMeet the speakers\n\nAmy Prunty\, Strategy manager at System 1 (UK): Amy Prunty\, Strategy Manager at System 1helps some of the world’s biggest brands\, agencies and media owners turn creativity and emotion into measurable business results. Drawing on five years of ad agency experience and a Master’s in Marketing\, Amy is a key component of the Global Partnerships Team\, who uses emotion-first creative measurement to understand which creative choices impact brand and business outcomes. The team have produced world-leading thought leadership across channels and partners\, including TikTok\, Effie and JCDecaux. The result? More marketers feel more confident in their creative decisions.\nNathalia Amadeu\, Global brand director at Vaseline (Brazil): “From brand to symbol. Turning everyday products into cultural icons.” Nathalia Amadeuis the Global Brand Director for Vaseline at Unilever and one of the industry’s leading champions of culturally driven brand growth. Most recently\, she led #VaselineVerified\, the Ad Age Social Campaign of 2026\, a breakthrough programme that resets how brands win in the social age. Having spent more than a decade building Dove and now leading Vaseline globally\, Nathalia has built a reputation for turning everyday products into powerful cultural symbols. Her work sits at the intersection of creativity\, culture and commerce\, proving that the strongest brands don’t just participate in culture; they help create it.\nMiranda Hipwell\, Chief executive officer at Adam&Eve/TBWA (UK): Up next at Creativity Decoded 2026: Miranda Hipwell from adam&eve\TBWA. Discover the creative engineering behind the Grand Prix-winning campaign of Columbia Sportswear and how purpose meets product.\nDebora Bae\, Head of Insights & Valentina Gallia\, Key account manager at NextAtlas (Italy): Debora Bae is the Head of Insights at Nextatlas\, an AI-based cultural foresight company that anticipates cultural changes starting from the behaviors of early adopters. At Nextatlas\, she translates cultural signals into strategies for global brands like Reckitt\, Stellantis\, and Barilla. Valentina Gallia is the Key Account Manager at Nextatlas. Her speciality is empowering the brands and agencies she works with to turn Nextatlas’ cultural insight into a strategic advantage.\nEleni Charakleia\, Director brand creative studio EMEA at Netflix: Eleni Charakleia leads Netflix‘s Brand Creative Studio across EMEA\, overseeing the creative development of brand partnerships that bring Netflix fandom and storytelling into culture. Prior to Netflix\, she held senior leadership positions at Oatly\, Le Pub\, Publicis Groupe\, and Leo Burnett\, helping build award-winning campaigns for global brands including Heineken\, Diesel\, and Bottega Veneta. She is recognized for combining creative excellence\, brand strategy\, and entertainment partnerships to deliver culturally resonant work.\nIslam Eldessouky\, Global VP of creative strategy & content at the Coca-Cola Company (USA): Explore creative excellence in the modern day\, hear the principles and practice of Coca Cola showcased through the FIFA World Cup 2026 campaign\, brought by Islam Eldessouky from The Coca-Cola Company.
URL:https://be.themedialeader.com/nl/event/creative-belgium-creativity-decoded-2026/
LOCATION:Sparks Meeting\, Ravensteinstraat 60\, Brussel\, 1000\, Belgium
CATEGORIES:Agenda
ATTACH;FMTTYPE=image/png:https://be.themedialeader.com/wp-content/uploads/2026/08/Creativity-Decoded-Creative-Belgium.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Brussels:20261022T150000
DTEND;TZID=Europe/Brussels:20261022T170000
DTSTAMP:20260924T235840
CREATED:20260924T151206Z
LAST-MODIFIED:20260924T151206Z
UID:312113-1792681200-1792688400@be.themedialeader.com
SUMMARY:WE MEDIA: Infosessie Belga
DESCRIPTION:Belga News Agency bestaat al meer dan 100 jaar en levert nieuws uit België en de rest van de wereld in tekst en beeld aan media\, bedrijven\, organisaties en overheden. \nDaarnaast blijven diezelfde klanten in real time op de hoogte over wat er in de Belgische media aan bod komt over hun bedrijf\, organisatie\, sector\,… In de Belga.press-databank zitten naast de algemene nieuwsmerken ook gespecialiseerde nieuwsmerken. \nWat kan Belga News Agency voor leden van WE MEDIA betekenen? Chief Service Officer Lieven De Maertelaere vertelt er alles over tijdens de infosessie van 22 oktober bij WE MEDIA. \nDe sessie is interactief\, met de mogelijkheid om vragen te stellen en de dialoog aan te gaan. \nHet programma wordt vervolgd door een netwerkmoment en eindigt rond 17 u.
URL:https://be.themedialeader.com/nl/event/we-media-infosessie-belga/
LOCATION:WE MEDIA\, Raketstraat 50\, Brussel\, 1130\, België
CATEGORIES:Agenda
ATTACH;FMTTYPE=image/png:https://be.themedialeader.com/wp-content/uploads/2026/04/we-media.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Brussels:20261022T162000
DTEND;TZID=Europe/Brussels:20261022T190000
DTSTAMP:20260924T235840
CREATED:20260923T100507Z
LAST-MODIFIED:20260923T100507Z
UID:312050-1792686000-1792695600@be.themedialeader.com
SUMMARY:BAM goes West: Meaningful Experiences van bij ons
DESCRIPTION:Op 22 oktober strijkt BAM Goes West neer bij Deltalight in West-Vlaanderen voor een nieuwe inspirerende namiddag rond ‘Meaningful Experiences van bij ons’. \nWant sterke experiences hoeven we niet ver te zoeken. Ook in onze eigen regio zijn er merken en organisaties die mensen weten te raken\, te verrassen en samen te brengen. Maar wat maakt zo’n ervaring écht betekenisvol? Hoe creëer je momenten die verder gaan dan entertainment of beleving alleen en die een blijvende connectie tot stand brengen? \nTijdens BAM Goes West laten we enkele straffe spelers van bij ons aan het woord. Plopsaland\, Campo Solar en Westtoer delen hun visie\, ervaringen en concrete cases. Verwacht een compacte dosis inspiratie\, eerlijke inzichten en ideeën die je zelf mee naar huis kunt nemen. \nProgramma
URL:https://be.themedialeader.com/nl/event/bam-goes-west-meaningful-experiences-van-bij-ons/
LOCATION:Deltalight\, Muizelstraat 2\, Wevelgem\, 8560\, Belgium
CATEGORIES:Agenda
ATTACH;FMTTYPE=image/png:https://be.themedialeader.com/wp-content/uploads/2026/09/BAM-goes-West-Meaningful-Experiences-van-bij-ons.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Brussels:20261027T090000
DTEND;TZID=Europe/Brussels:20261027T170000
DTSTAMP:20260924T235840
CREATED:20260818T120146Z
LAST-MODIFIED:20260827T122615Z
UID:310892-1793091600-1793120400@be.themedialeader.com
SUMMARY:WE MEDIA NEXT: Media for the next generation
DESCRIPTION:Hoe maken we media die mensen écht willen? Die vraag staat centraal tijdens NEXT: Media for the Next Generation\, op 27 oktober in Lamot\, Mechelen. Nu al bevestigd als keynote speakers: Ezra Eeman (NPO) en Felix M. Simon (Reuters). \nVerwacht twee internationale keynotes en drie inhoudelijke tracks rond de belangrijkste uitdagingen voor de mediasector vandaag: New Content/New Audiences\, New Business en New Technologies. \nNEXT brengt mediabedrijven\, partners\, onderzoekers en (toekomstige) professionals samen voor een dag vol inzichten\, inspiratie en ontmoetingen. \nHet is een initiatief van Arteveldehogeschool\, Medianet Vlaanderen\, Telenet\, Thomas More\, VRT en WE MEDIA. Met steun van de stad Mechelen en het departement Media.
URL:https://be.themedialeader.com/nl/event/we-media-next-media-for-the-next-generation/
LOCATION:Lamot\, Van Beethovenstraat 8-10\, Mechelen\, 2800\, België
CATEGORIES:Agenda
ATTACH;FMTTYPE=image/png:https://be.themedialeader.com/wp-content/uploads/2026/04/we-media.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Brussels:20261117T090000
DTEND;TZID=Europe/Brussels:20261117T170000
DTSTAMP:20260924T235840
CREATED:20260903T074908Z
LAST-MODIFIED:20260903T110245Z
UID:311667-1794906000-1794934800@be.themedialeader.com
SUMMARY:The Media Leader: The Future of Media
DESCRIPTION:The Future of Media komt na Londen nu ook naar Parijs. \nNu de grenzen tussen mediakanalen steeds verder vervagen\, staat omnichannel en crossmedia centraal tijdens The Future of Media Paris. \nHet evenement brengt de belangrijkste ontwikkelingen in onder meer retail media\, audio\, DOOH/OOH\, video\, social media en publishing samen. \nDit aan de hand van interviews\, onderzoeken\, praktijkcases en debatten.
URL:https://be.themedialeader.com/nl/event/the-media-leader-the-future-of-media-2026/
LOCATION:Pathé Palace\, Boulevard des Capucines 2\, Paris\, 75009\, France
CATEGORIES:Agenda
ATTACH;FMTTYPE=image/png:https://be.themedialeader.com/wp-content/uploads/2026/09/The-Future-of-Media.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Brussels:20261117T133000
DTEND;TZID=Europe/Brussels:20261117T163000
DTSTAMP:20260924T235840
CREATED:20260715T133939Z
LAST-MODIFIED:20260720T113419Z
UID:310556-1794922200-1794933000@be.themedialeader.com
SUMMARY:CommPass Masterclass: Attention
DESCRIPTION:This new masterclass explains how attention is measured and how it impacts campaign performance. It also provides an overview of the media landscape and how to interpret and apply data effectively. \nYou will explore why attention matters as a KPI beyond traditional metrics\, whether it is the right way to measure success\, and how it is assessed across different media channels and platforms. \nA balanced view of the benefits and pitfalls of attention. \nSpeakers\nBernard Cools – Chief Intelligence Officer at Space \nSofie Rutgeerts – Senior Manager & Consultant EGTA – Zophir&Zeal \nIris Verdoodt – Media Effectiveness Strategist at WPP Media – Mindshare
URL:https://be.themedialeader.com/nl/event/commpass-masterclass-attention/
CATEGORIES:Agenda
ATTACH;FMTTYPE=image/png:https://be.themedialeader.com/wp-content/uploads/2025/10/CommPass.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Brussels:20261118T093000
DTEND;TZID=Europe/Brussels:20261118T123000
DTSTAMP:20260924T235840
CREATED:20260820T102215Z
LAST-MODIFIED:20260903T111006Z
UID:311150-1794994200-1795005000@be.themedialeader.com
SUMMARY:UBA Master Class: Fundamentals to be effective in media
DESCRIPTION:Effectiviteit van media & communicatie: wat werkt echt?\nElke marketeer streeft naar groei van zijn merk en business-KPI’s. Media wordt daarbij vaak ingezet als een motor voor die groei\, maar de directe link tussen media\, merk en business resultaten blijft soms vaag. In deze dynamische en praktijkgerichte Master Class krijg je heldere inzichten in hoe media en communicatie daadwerkelijk bijdragen aan merk- en business groei. \nDPG Media deelt de meest recente bevindingen uit zowel intern als extern onderzoek naar communicatie-effectiviteit. Van de invloed van off- en online platformen tot de kracht van data-gedreven analyses op een communicatieplan\, ontcijferen we de elementen die bijdragen aan een winnende formule. De sessie biedt daarnaast een introductief overzicht van de meest gebruikte KPI’s voor het meten van media-effectiviteit. \nWat deze sessie uniek maakt\, is de rijkdom aan inspirerende praktijkvoorbeelden. DPG Media baseert zich op een grondige analyse van bekroonde Effie-cases en deelt de belangrijkste conclusies en learnings uit deze succesverhalen. Deze concrete cases brengen de theorie tot leven en maken duidelijk welke strategieën écht het verschil maken. \nWat zal je leren?\n\nHoe media en communicatie bijdragen aan merk- en businessgroei.\nWelke KPI’s relevant zijn voor het meten van media-effectiviteit.\nHoe je gegevens en inzichten kunt gebruiken om een communicatieplan te versterken.\nWat je kunt leren van diepgaande analyses van Effie-winnende campagnes.\nHoe je de taal van de CFO spreekt en marketingresultaten beter vertaalt naar zakelijke impact.\nHoe je met succes korte- en langetermijnstrategie combineert.\n\nSprekers \n\nThibaud De Meester\, Strategy Lead by DPG Media Advertising. \nTim Van Doorslaer\, Head Of Research bij DPG Media Advertising.
URL:https://be.themedialeader.com/nl/event/uba-fundamentals-to-be-effective-in-media/
LOCATION:UBA Buro & Design Center\, Esplanade 1\, Brussel\, 1020\, Belgium
CATEGORIES:Agenda
ATTACH;FMTTYPE=image/png:https://be.themedialeader.com/wp-content/uploads/2026/08/UBA_-Fundamentals-to-be-effective-in-media.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Brussels:20261119T140000
DTEND;TZID=Europe/Brussels:20261119T210000
DTSTAMP:20260924T235840
CREATED:20260818T121506Z
LAST-MODIFIED:20260903T115425Z
UID:310894-1795096800-1795122000@be.themedialeader.com
SUMMARY:RetailDetail Night
DESCRIPTION:Uw avond begint in de namiddag\nRetailDetail Night is meer dan een galadiner. De dag opent met drie inhoudelijke pre-events die u vrij kiest\, en mondt uit in dé netwerkavond van de retailsector. \nDrie pre-events. Eén niveau.\nDrie parallelle programma’s\, elk met vier sprekers en een eigen publiek. Geen randprogramma — drie volwaardige conferenties die samen de breedte van moderne retail bestrijken. U kiest het spoor dat bij u past. \n\nPre-event 01: Category Management. Hoe data\, schap en samenwerking tussen retailer en merk de categorie laten groeien.\nPre-event 02: AI in Retail. Van personalisatie tot voorraad: waar AI vandaag écht waarde creëert op de winkelvloer.\nPre-event 03: Game-changers. De merken en mensen die de spelregels herschrijven en de sector een nieuwe richting geven.\n\nThe Night\nEen avond waarop de retailsector zichzelf viert. Aan ronde tafels van tien\, met een driegangendiner\, awards en een keynote die blijft hangen. \nHet draait om de tafel\nOp RetailDetail Night zit u aan een ronde tafel van tien. Het ideale formaat om uw team\, klanten of relaties samen te brengen in een sfeervolle setting. \nReserveer een volledige tafel voor uw gezelschap\, of boek individuele plaatsen en ontmoet nieuwe gezichten uit de sector. Als derde gang wordt het walking dessert geserveerd — dat haalt iedereen van zijn stoel voor een laatste ronde netwerken. \nAwards & Keynote\n\nGino Van Ossel\, host – verbonden aan Vlerick Business School.
URL:https://be.themedialeader.com/nl/event/retaildetail-night-2026/
LOCATION:Trademart\, Atomiumsquare 1\, Brussel\, 1020\, Belgium
CATEGORIES:Agenda
ATTACH;FMTTYPE=image/png:https://be.themedialeader.com/wp-content/uploads/2026/08/RetailDetail-Night-.png
END:VEVENT
END:VCALENDAR