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BEGIN:VEVENT
DTSTART;TZID=Europe/Brussels:20260701T150000
DTEND;TZID=Europe/Brussels:20260701T233000
DTSTAMP:20260628T232313
CREATED:20260415T130706Z
LAST-MODIFIED:20260603T104727Z
UID:307860-1782918000-1782948600@be.themedialeader.com
SUMMARY:St-Canneke
DESCRIPTION:The 12th edition is washing ashore\, bringing the best of Cannes creativity straight to you! Get ready to dive into a perfect 10 of innovation\, soak up pure inspiration and bask in that signature Cannes magic. So\, grab your sunnies\, feel the creative tide rolling in and let’s ride the wave of fresh ideas together! \nThis is what we have lined-up for you:\n• 15.00: Welcome Drink\n• 17.00: Presentations\n• 19.00: Delicious food\, drinks & DJ\n• 22.00: Party time\n• 01.00: The end \nGeneral conditions: \n\nMax. 3 youngsters (-30 year) per agency\nSun’s out\, deals are in! Get 10+1 free (only on regular tickets)
URL:https://be.themedialeader.com/event/st-canneke-2026/
LOCATION:Liberty\, Thonetlaan 131\, Anvers\, 2050\, Belgium
CATEGORIES:Agenda
ATTACH;FMTTYPE=image/png:https://be.themedialeader.com/wp-content/uploads/2026/04/St-Canneke-Event.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Brussels:20260702T060000
DTEND;TZID=Europe/Brussels:20260702T063000
DTSTAMP:20260628T232313
CREATED:20260611T143405Z
LAST-MODIFIED:20260626T121413Z
UID:309772-1782972000-1782973800@be.themedialeader.com
SUMMARY:Kantar: Cannes in a can
DESCRIPTION:Not going to Cannes Lions this year-or want a clear and practical recap once it’s over? \nCannes in a can brings the festival’s key themes\, standout work and what it all means for marketers into one easy-to-watch session. \nKantar experts will distil what matters most\, so you can make decisions that drive growth for your brand. \nExpect clear points of view\, backed by evidence\, and takeaways you can apply to your brand and plans straight away. \nRegister now to access the content as soon as it goes live and share with your colleagues. \n\n\n\nSpeakers\n\n\n\n Jane Ostler – EVP\, Thought Leadership\, Kantar\n\n\n\n\n\n Jeff Greenspoon – CEO Kantar Americas\, Kantar\n\n\n\n\n\n Alvin Bowles – Chief Client Officer\, Kantar\n\n\n\n\n\n Ndeye Diagne – Chief Strategy & Transformation Officer MEA&T\, Kantar\n\n\n\n\n\n Věra Šídlová – Global Creative Thought Leadership Director\, Kantar
URL:https://be.themedialeader.com/event/kantar-cannes-in-a-can/
CATEGORIES:Agenda
ATTACH;FMTTYPE=image/png:https://be.themedialeader.com/wp-content/uploads/2026/06/Cannes-in-a-can-event.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Brussels:20260702T170000
DTEND;TZID=Europe/Brussels:20260702T180000
DTSTAMP:20260628T232313
CREATED:20260615T135353Z
LAST-MODIFIED:20260615T144234Z
UID:309857-1783011600-1783015200@be.themedialeader.com
SUMMARY:C Square's Summer Drink
DESCRIPTION:On July 2nd\, all members are warmly invited to attend the annual C Square General Assembly from 5 to 6 PM\, where we will briefly look back on the past year and ahead to what’s next for our community. \nFrom 6:00 PM onwards\, we’ll kick off the C Square Summer Drink. Feel free to join us directly for the drink if that suits you best. \nIt will be the last time we gather at Kruitfabriek\, making it a truly special occasion you won’t want to miss. Let’s take this opportunity to make the most of it: to share a drink\, catch up with fellow members and enjoy the unique atmosphere of this iconic venue. \n\n\n\n\n\n\n\n\n\n\n\nPractical info\n\n\n\n\n\n\n\n\n\n\n\nLocation: Kruitfabriek\, Steenkaai 44\, 1800 Vilvoorde\nGeneral Assembly: 5:00 PM – 6:00 PM\nSummer Drink: from 6:00 PM\nPrice: Drinks and bites will be offered by C Square until 8:00 PM\, after which it will be a pay-as-you-go format – exclusive to C Square members (+1 guest). \nYou can register by sending an email to info@csquare.be.
URL:https://be.themedialeader.com/event/c-squares-summer-drink-2026/
LOCATION:De Kruitfabriek\, Steenkaai 44 D\, Vilvoorde\, 1800\, Belgium
CATEGORIES:Agenda
ATTACH;FMTTYPE=image/png:https://be.themedialeader.com/wp-content/uploads/2026/06/C-Square-Summer-Drink.png
ORGANIZER;CN="C Square":MAILTO:info@csquare.be
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20260820
DTEND;VALUE=DATE:20260821
DTSTAMP:20260628T232313
CREATED:20260529T075702Z
LAST-MODIFIED:20260529T124103Z
UID:309357-1787184000-1787270399@be.themedialeader.com
SUMMARY:IAB Summer Apero
DESCRIPTION:Join us on August 20 for the IAB Summer Apero\, an informal evening to connect\, unwind and celebrate the summer together. \nExpect great conversations\, refreshing drinks and a relaxed atmosphere with fellow members and partners.
URL:https://be.themedialeader.com/event/iab-summer-apero-2026/
CATEGORIES:Agenda
ATTACH;FMTTYPE=image/png:https://be.themedialeader.com/wp-content/uploads/2026/05/IAB-summer-apero.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Brussels:20260825T140000
DTEND;TZID=Europe/Brussels:20260825T213000
DTSTAMP:20260628T232313
CREATED:20260224T075632Z
LAST-MODIFIED:20260619T132922Z
UID:306413-1787666400-1787693400@be.themedialeader.com
SUMMARY:UBA Media Date
DESCRIPTION:Avec la confirmation de l’ensemble du line-up\, UBA Media Date accueillera trois experts internationaux : Les Binet\, Deborah Gurofsky et Ruben Schreurs. Le programme sera modéré par Bart De Pauw. \nL’événement est placé sous le thème « Marketing effectiveness: the key to effective communication » et vise à offrir\, en une après-midi\, des insights sur l’efficacité marketing et les clés d’une communication efficace. \nLes Binet pour la première fois à Bruxelles\nPour la première fois\, Les Binet sera keynote speaker à Bruxelles lors de UBA Media Date. Il y abordera la manière dont la pensée à court terme nuit aux résultats marketing et comment des décisions audacieuses\, des modèles de mesure plus intelligents et une créativité forte stimulent une croissance durable. Il participera ensuite à une conversation avec Bart De Pauw sur l’efficacité de la communication. \nDeborah Gurofsky sur la force des récits de marque\nDeborah Gurofsky présentera une keynote sur les raisons pour lesquelles certaines marques restent en mémoire alors que d’autres sont rapidement oubliées. Elle explorera le rôle des histoires fortes\, des connexions émotionnelles et de la puissance durable de la télévision et du CTV dans la croissance des marques. \nRuben Schreurs sur l’investissement média et la croissance\nRuben Schreurs\, Group CEO d’Ebiquity\, expliquera comment transformer les investissements médias en croissance business. Il analysera comment maximiser la valeur des budgets médias dans un paysage de plus en plus fragmenté. \nAprès-midi inspirant et networking\nEn plus des keynotes\, le networking occupe une place centrale. UBA Media Date propose un cadre informel favorisant les échanges et les connexions. La journée se clôturera par un buffet d’été convivial.
URL:https://be.themedialeader.com/event/uba-media-date-2026/
LOCATION:Dolce La Hulpe\, Chaussée de Bruxelles 135\, La Hulpe\, 1310\, Belgium
CATEGORIES:Agenda
ATTACH;FMTTYPE=image/png:https://be.themedialeader.com/wp-content/uploads/2026/02/UBA.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Brussels:20260901T120000
DTEND;TZID=Europe/Brussels:20260901T124500
DTSTAMP:20260628T232313
CREATED:20260529T083431Z
LAST-MODIFIED:20260529T124420Z
UID:309367-1788264000-1788266700@be.themedialeader.com
SUMMARY:IAB MIXX Awards: Webinar
DESCRIPTION:Discover the categories & increase your chances to win \nThinking about submitting a case for the IAB MIXX Awards? Join our exclusive webinar and get a clear understanding of all award categories\, what the jury is looking for and how to position your work for success. \nDuring this session\, the president of each category will personally explain the category criteria\, share valuable insights and help agencies and brands better understand what makes a strong submission. \nWhether you are preparing your first entry or aiming to improve your chances of winning\, this webinar will give you the guidance and inspiration you need to submit your best case. \nThis webinar is free.
URL:https://be.themedialeader.com/event/iab-mixx-awards-webinar-discover-the-categories-increase-your-chances-to-win/
CATEGORIES:Agenda
ATTACH;FMTTYPE=image/png:https://be.themedialeader.com/wp-content/uploads/2026/05/IAB-MIXX-Awards.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Brussels:20260924T120000
DTEND;TZID=Europe/Brussels:20260924T183000
DTSTAMP:20260628T232313
CREATED:20260603T104037Z
LAST-MODIFIED:20260604T114710Z
UID:309508-1790251200-1790274600@be.themedialeader.com
SUMMARY:Retail Marketing Day
DESCRIPTION:La journée ultime pour les marketeurs du retail\nSi le changement est la seule constante dans le commerce de détail\, l’avenir appartient aux détaillants qui le façonnent plutôt que de se laisser porter par lui. Ce congrès présente des témoignages captivants sur la résilience et l’agilité\, issus d’entreprises qui réécrivent les règles du jeu. Venez y puiser l’inspiration pour votre propre parcours de croissance ! \nIntervenants\nFay & Koen Van Weddingen – Co-CEO’s AVA \nEls Lagrou – Marketing Director – AH \nRuben Renaer – Chief Digital Officer – Planet B \nGino Van Ossel – Hôte – Vlerick Business School \nProgramme\n12 h. : Déjeuner & networking \n13 h. : Keynotes partie 1 – TBA \n14 h. : Pause & networking \n14.30 h. : Keynotes partie 2 – TBA \n15.30 h. : Pause & networking \n16 h. : Keynotes partie 3 – TBA \n17 h. : Networking & drinks
URL:https://be.themedialeader.com/event/retail-marketing-day-2026/
LOCATION:Trademart\, Square de l'Atomium 1\, Bruxelles\, 1020\, Belgium
CATEGORIES:Agenda
ATTACH;FMTTYPE=image/png:https://be.themedialeader.com/wp-content/uploads/2026/06/Retail-marketing-day.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Brussels:20260924T140000
DTEND;TZID=Europe/Brussels:20260924T180000
DTSTAMP:20260628T232313
CREATED:20260528T125122Z
LAST-MODIFIED:20260528T145126Z
UID:309333-1790258400-1790272800@be.themedialeader.com
SUMMARY:Kantar BrandZ Belgium
DESCRIPTION:Join us at Kantar BrandZ Belgium\, where we bring the science of brand building to life in a high-energy setting inspired by the race track – a world where every signal matters\, every decision counts\, and every move shapes performance. \nPowered by Kantar BrandZ\, this edition provides a refreshed view of the world’s most valuable brands\, plus the strongest Belgian brands – live in Belgium on Thursday 24 September 2026. \nTogether\, we’ll explore: \n🔸The signals shaping brands today and how to separate noise from real opportunity\n🔸How stronger brands become Meaningful\, Different and Salient and why that drives growth\n🔸How to turn intelligence into faster\, more confident decisions
URL:https://be.themedialeader.com/event/kantar-brandz-strongest-brands-in-belgium-2026/
LOCATION:Brussels Kart\, Alfons Gossetlaan 11\, Grand-Bigard\, 1702\, België
CATEGORIES:Agenda
ATTACH;FMTTYPE=image/png:https://be.themedialeader.com/wp-content/uploads/2026/05/Event-Kantar-.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Brussels:20261022T073000
DTEND;TZID=Europe/Brussels:20261022T093000
DTSTAMP:20260628T232313
CREATED:20260318T135217Z
LAST-MODIFIED:20260526T111054Z
UID:307033-1792654200-1792661400@be.themedialeader.com
SUMMARY:IAB Round Table - The retail shift: data\, platforms & power moves
DESCRIPTION:How can the retail sector digitalize further? \nJoin us for an inspiring IAB Retail Roundtable Breakfast! \nThe retail landscape is changing at lightning speed. Digitalization\, shifting consumer expectations and the rise of omnichannel experiences are redefining how brands connect with consumers. During this morning session\, we’ll explore how Belgian retailers can turn these challenges into real growth opportunities. \nStart your day with fresh perspectives\, meaningful conversations and actionable ideas to help your retail business not just adapt\, but thrive. \nWho can participate?  \nThis roundtable is designed for professionals who are actively working in or closely connected to the retail sector. From retail decision‑makers and category managers to strategists\, partners and service providers. The focus is on open\, interactive discussions rather than passive presentations: we want participants who engage\, share experiences and debate ideas in an honest and constructive way. Our goal is to have people around the table who are curious\, collaborative and ready to contribute insights about the sector’s trends and challenges\, making this a dynamic space where everyone at the table participates in shaping the conversation. We will produce a white paper on this round table in collaboration with Gondola.
URL:https://be.themedialeader.com/event/iab-round-table-the-retail-shift-data-platforms-power-moves/
LOCATION:Van der Valk Hotel Brussel Airport\, Culliganlaan 4 B\, Machelen\, 1831\, Belgium
CATEGORIES:Agenda
ATTACH;FMTTYPE=image/png:https://be.themedialeader.com/wp-content/uploads/2026/03/Iab-ROUNDTABLE.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Brussels:20261022T180000
DTEND;TZID=Europe/Brussels:20261022T220000
DTSTAMP:20260628T232313
CREATED:20260224T075149Z
LAST-MODIFIED:20260225T084339Z
UID:306411-1792692000-1792706400@be.themedialeader.com
SUMMARY:C-Sparks
DESCRIPTION:ACC and UBA join forces for C-Sparks\, an evening of networking\, talks and inspiration for C-level leaders in marketing\, media\, communication and advertising.
URL:https://be.themedialeader.com/event/uba-c-sparks/
CATEGORIES:Agenda
ATTACH;FMTTYPE=image/png:https://be.themedialeader.com/wp-content/uploads/2026/02/UBA.png
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20261203
DTEND;VALUE=DATE:20261205
DTSTAMP:20260628T232313
CREATED:20260529T090011Z
LAST-MODIFIED:20260529T125340Z
UID:309380-1796256000-1796428799@be.themedialeader.com
SUMMARY:BAM Marketing Congress
DESCRIPTION:On 3 & 4 December 2026\, the BAM Marketing Congress returns to Brussels Gate for a landmark anniversary edition. \nFor 45 editions\, the congress has brought together marketers\, brands and industry leaders to explore the ideas\, trends and innovations shaping the future of marketing. \nThis year promises two days of bold thinking\, inspiring conversations and actionable insights from some of the industry’s most influential voices. \nSecure your place and join the marketing community for this special anniversary edition.
URL:https://be.themedialeader.com/event/bam-marketing-congress-2026/
LOCATION:Brussels Gate\, Alfons Gossetlaan 9\, Groot-Bijgaarden\, 1702\, België
CATEGORIES:Agenda
ATTACH;FMTTYPE=image/png:https://be.themedialeader.com/wp-content/uploads/2026/05/BAM-Marketing-Congress.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Brussels:20261210T113000
DTEND;TZID=Europe/Brussels:20261210T180000
DTSTAMP:20260628T232313
CREATED:20260224T080142Z
LAST-MODIFIED:20260225T084646Z
UID:306419-1796902200-1796925600@be.themedialeader.com
SUMMARY:UBA Xmas Lunch
DESCRIPTION:Terminer l’année en beauté\, fort de nouvelles perspectives pour atteindre vos objectifs marketing pour la nouvelle année ? Le Xmas Lunch de l’UBA est l’événement de networking par excellence pour y parvenir. Dans un cadre festif de Noël\, vous entrerez en contact avec des créateurs de marques\, des acteurs des médias et des agences.
URL:https://be.themedialeader.com/event/uba-xmas-lunch-2026/
CATEGORIES:Agenda
ATTACH;FMTTYPE=image/png:https://be.themedialeader.com/wp-content/uploads/2026/02/UBA.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Brussels:20270318T080000
DTEND;TZID=Europe/Brussels:20270318T180000
DTSTAMP:20260628T232313
CREATED:20260224T080538Z
LAST-MODIFIED:20260225T085225Z
UID:306421-1805356800-1805392800@be.themedialeader.com
SUMMARY:UBA Trends Day 2027
DESCRIPTION:L’UBA Trends Day est devenu la référence dans le secteur de la communication et des médias en Belgique. L’UBA réunisse 1 500 professionnels sous un même toit pour une journée d’inspiration\, d’opportunités de networking et de conférences avec des intervenants de renommée internationale.
URL:https://be.themedialeader.com/event/uba-trends-day-2027/
CATEGORIES:Agenda
ATTACH;FMTTYPE=image/png:https://be.themedialeader.com/wp-content/uploads/2026/02/UBA.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Brussels:20270826T140000
DTEND;TZID=Europe/Brussels:20270826T213000
DTSTAMP:20260628T232313
CREATED:20260224T081041Z
LAST-MODIFIED:20260225T085330Z
UID:306427-1819288800-1819315800@be.themedialeader.com
SUMMARY:UBA Media Date 2027
DESCRIPTION:En tant que créateur de marques\, vous savez à quel point une communication forte est importante. Avec le Media Date\, UBA propose un programme spécifiquement adapté aux besoins des annonceurs. L’occasion de faire le plein d’idées neuves et inspirantes\, grâce à des orateurs dotés d’une vision forte des médias\, de la communication et de ce qui fait le succès des marques. Nous terminons la journée par un buffet estival rempli de possibilité de networking.
URL:https://be.themedialeader.com/event/uba-media-date-2027/
CATEGORIES:Agenda
ATTACH;FMTTYPE=image/png:https://be.themedialeader.com/wp-content/uploads/2026/02/UBA.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Brussels:20271209T113000
DTEND;TZID=Europe/Brussels:20271209T180000
DTSTAMP:20260628T232313
CREATED:20260224T081503Z
LAST-MODIFIED:20260225T085428Z
UID:306429-1828351800-1828375200@be.themedialeader.com
SUMMARY:UBA Xmas Lunch 2027
DESCRIPTION:Terminer l’année en beauté\, fort de nouvelles perspectives pour atteindre vos objectifs marketing pour la nouvelle année ? Le Xmas Lunch de l’UBA est l’événement de networking par excellence pour y parvenir. Dans un cadre festif de Noël\, vous entrerez en contact avec des créateurs de marques\, des acteurs des médias et des agences.
URL:https://be.themedialeader.com/event/uba-xmas-lunch-2027/
CATEGORIES:Agenda
ATTACH;FMTTYPE=image/png:https://be.themedialeader.com/wp-content/uploads/2026/02/UBA.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Brussels:20280323T080000
DTEND;TZID=Europe/Brussels:20280323T180000
DTSTAMP:20260628T232313
CREATED:20260224T081851Z
LAST-MODIFIED:20260224T082143Z
UID:306435-1837411200-1837447200@be.themedialeader.com
SUMMARY:UBA Trends Day 2028
DESCRIPTION:L’UBA Trends Day est devenu la référence dans le secteur de la communication et des médias en Belgique. L’UBA réunisse 1 500 professionnels sous un même toit pour une journée d’inspiration\, d’opportunités de networking et de conférences avec des intervenants de renommée internationale.
URL:https://be.themedialeader.com/event/uba-trends-day-2028/
CATEGORIES:Agenda
ATTACH;FMTTYPE=image/png:https://be.themedialeader.com/wp-content/uploads/2026/02/UBA.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Brussels:20280829T140000
DTEND;TZID=Europe/Brussels:20280829T213000
DTSTAMP:20260628T232313
CREATED:20260224T082353Z
LAST-MODIFIED:20260224T084711Z
UID:306437-1851170400-1851197400@be.themedialeader.com
SUMMARY:UBA Media Date 2028
DESCRIPTION:En tant que créateur de marques\, vous savez à quel point une communication forte est importante. Avec le Media Date\, UBA propose un programme spécifiquement adapté aux besoins des annonceurs. L’occasion de faire le plein d’idées neuves et inspirantes\, grâce à des orateurs dotés d’une vision forte des médias\, de la communication et de ce qui fait le succès des marques. Nous terminons la journée par un buffet estival rempli de possibilité de networking.
URL:https://be.themedialeader.com/event/uba-media-date-2028/
CATEGORIES:Agenda
ATTACH;FMTTYPE=image/png:https://be.themedialeader.com/wp-content/uploads/2026/02/UBA.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Brussels:20281214T113000
DTEND;TZID=Europe/Brussels:20281214T180000
DTSTAMP:20260628T232313
CREATED:20260224T083202Z
LAST-MODIFIED:20260224T083611Z
UID:306445-1860406200-1860429600@be.themedialeader.com
SUMMARY:UBA Xmas Lunch 2028
DESCRIPTION:Terminer l’année en beauté\, fort de nouvelles perspectives pour atteindre vos objectifs marketing pour la nouvelle année ? Le Xmas Lunch de l’UBA est l’événement de networking par excellence pour y parvenir. Dans un cadre festif de Noël\, vous entrerez en contact avec des créateurs de marques\, des acteurs des médias et des agences.
URL:https://be.themedialeader.com/event/uba-xmas-lunch-2028/
CATEGORIES:Agenda
ATTACH;FMTTYPE=image/png:https://be.themedialeader.com/wp-content/uploads/2026/02/UBA.png
END:VEVENT
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